Twitter Talk!
Evelyn So
Noesium Consulting Inc.

Warning!
The only way to “get” Twitter is to try it!

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Eavesdropping encouraged!

Follow and be Followed

What are you
Tell doing?
Follow Unfollow Block
Connect
Converse Direct
Message Retweet
Message
& Share
Topic
Hashtag

Apps
Other
Mobile
Social
SMS
Networks

Why is it so popular?
Looks like a time waster!
Do organizations actually use this?

Companies that
tweet
… too many to list

Get Closer to Customers
Listen Observe Find
Help
Talk WITH Talk TO
BUILD or BREAK a Brand in 140 characters or less

5 Considerations
Before Organizations Dive into Twitterville
Who and Where are your targets?
Why? Fit into overall strategy & operation?
Who will be responsible for tweeting?
How to start a Twitter communication?
How to adopt the right conversational style?

Organizations who are still on the fence …
have some advantages!
Avoiding the me-too syndrome
Going for Social Media commitment
Not neglecting housekeeping
Mapping out operation and structural change
Evangelizing and obtaining buy-ins
Living and learning Social Media

Follow me!
@evelynso
Evelyn So
Noesium Consulting Inc.
www.noesium.com