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5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
5 Things About Social Media
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5 Things About Social Media

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5 Things I shared with Ecommerce University Students

5 Things I shared with Ecommerce University Students

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  • 1. 5 Things about Social Media Evelyn So30th October 2009
  • 2. Social Media is not Facebook, Twitter, …
    2
    #1
    What if Facebookdies tomorrow?
    Social Media will live on.
  • 3. Social Media is not new
    3
    #2
    Think: Communication via the latest technology
    “New” because…tipping point in the biz landscape
  • 4. 4
    Generations of Technology
  • 5. 5
    Psst, we’re the best!
    Which one?
    What are they saying?
    That one!
    We listen, we talk, we learn
  • 6. #3
    Social Media is not marketing(as in, marketing communication)
    Ecosystem – not another push channel
    Impact on the core strategy and operation
    Owned by the whole organization
    6
  • 7. “Not marketing?What else is it good for?”
    7
  • 8. Marketing and PR
    Research (customer, competitor, etc.)
    Product improvement
    New product development / co-creation
    Service Support
    Sales
    HR
    ….and more
    8
    What’s Social Media good for?
  • 9. “Why has it got to do with biz strategy, operation or culture?”
    9
  • 10. Customers are co-shaping your reputation everyday
    Leaders will identify issues before they happen
    You realize that your customer does not care where you want them to go
    You know that <1% of a customer’s time is spent purchasing a product – 99% is spent browsing and socializing
    E-commerce will become E-community
    You focus on how people consume content and understand how it is changing
    Media world has changed – 74 /100 top outlets are blogs/online sites
    There is not a destination for customers
    Syndication of content matters more than traffic
    10-20% customers call each year due to problems – 80-90% will not call the company despite problems
    Customers want to do 3 things to help each other – share ideas, share product knowledge, solve problems
    We don’t have to measure trust internally, we live it
    We judge people on  how they interact with us – customers do the same thing
    Preparing for yesterday is ineffective – old models/habits hold back innovation
    Understand ethical behaviour is a key part of maintaining trust
    10
    Bob Pearson (Dell)
    10
  • 11. Examples:Companies Who Are Doing It Right
    11
  • 12. 12
    Social Ecommerce
    12
  • 21. Technology, Your Way
    13
    • @kogibbq, 47,351 Followers
    • 22. Tweet mobile van’swhereabout
    • 23. Personal touch
  • 14
    Culture-driven Business
    • @lululemon18,100 Followers
    • 24. “Dancing, singing, flossing, and tweeting from the lululemon head office in Vancouver, BC.”
    • 25. Consistent brand persona – online and in store
  • Social Media is nothingwithout content
    15
    #4
    What are the stories? Where are the stories?
    Influencers telling the storiesAmbassadors spreading the news
  • 26. 16
    Have you considered….
    • Conducting interviews with influencers on Twitter?
    Retweets (and subsequent blogs) can spread like wild fire!
    • How people hear about a charity event or a special promotion through socializing with friends on Facebook?
    It is not about organizations approaching people, but spreading stories through networks and ambassadors.
  • 27. Social Media is not free
    17
    #5
    To do it right, you need 5 steps..that requires people and time (=$)
  • 28. 18
  • 29. Summary
    19
  • 30. 20
    Psst, we’re the best!
    Which one?
    What are they saying?
    That one!
    We listen, we talk, we learn
  • 31. #1. Social Media is not Facebook,Twitter, etc.
    #2. Social Media is not new.
    #3. Social Media is not marketing.
    #4. Social Media is nothing without content.
    #5. Social Media is not free.
    21
  • 32. Connect with me!
    www.noesium.com
    evelyn.so@noesium.com
    www.noesium.com/blog
    @evelynso
    www.linkedin.com/in/evelynso
    noesium
    22

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