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2012.07 pitch Green Architecture Competition

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The Ecological Productive Infrastructures of the Port Authority Bus Terminal – NYC …

The Ecological Productive Infrastructures of the Port Authority Bus Terminal – NYC
By Noémie Benoit.


With this project, Noémie Benoit provides an outline of an investigation into how biodiversity can be increased in the most urban areas. By studying the potential threat of water (climate change, risk of storms & hurricanes) for New York City and proposing a ‘wetland model’, Noémie researches how the physical environment could change if an urban wetland had to be built.
Moreover, the new approach is tested by designing a bus terminal that serves as a water purification system. The terminal is organized vertically allowing water to be purified in a natural cleansing process of sedimentation and infiltration via the various terminal floors. Gradations of ecosystems are applied per floor. Noémie Benoit spatially and ecologically explores the unusual combination of two services and therewith physically involves the visitor. Finally, the business model of this integrated systemic model tells how public-private partnerships can help building relationships that create value for both cities and solutions providers.

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  • 1. Urban strategy The Ecological Productive Infrastructures + Design & Noémie Benoit - pitch presentation 12/07/2012Development The Green Architecture Competition
  • 2. Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 3. Vision Principles Strategy Project Inventory of projects Next actions Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 4. Vision Biodiversity Restorative economy Another interface Principles Strategy Project Inventory of projects Next actions Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 5. Vision Biodiversity Restorative economy Another interface Principles Problematic urban ecosystem + 4 Design conditions for biodiversity = The Ecological Productive Infrastructures Strategy Project Inventory of projects Next actions Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 6. Vision Biodiversity Restorative economy Another interface Principles Problematic urban ecosystem + 4 Design conditions for biodiversity = The Ecological Productive Infrastructures Strategy NYC Rotterdam Ghent Project Inventory of projects Next actions Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 7. Vision Biodiversity Restorative economy Another interface Principles Problematic urban ecosystem + 4 Design conditions for biodiversity = The Ecological Productive Infrastructures Strategy NYC Rotterdam Ghent Project Masterplan Inventory of projects Next actions Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 8. Vision Biodiversity Restorative economy Another interface Principles Problematic urban ecosystem + 4 Design conditions for biodiversity = The Ecological Productive Infrastructures Strategy NYC Rotterdam Ghent Project Masterplan Inventory of projects Urban hills Urban park Urban farming Urban Vertical BT jungle Next actions Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 9. Vision Biodiversity Restorative economy Another interface Principles Problematic urban ecosystem + 4 Design conditions for biodiversity = The Ecological Productive Infrastructures Strategy NYC Rotterdam Ghent Project Masterplan Inventory of projects Urban hills Urban park Urban farming Urban Vertical BT detail jungle Next actions Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 10. Vision Biodiversity Restorative economy Another interface Principles Problematic urban ecosystem + 4 Design conditions for biodiversity = The Ecological Productive Infrastructures Strategy NYC Rotterdam Ghent Project Masterplan Inventory of projects Urban hills Urban park Urban farming Urban Vertical BT detail jungle Day Month Year No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Next actions What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Which Key Resources are most expensive? For what do they currently pay? Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Value proposition Business models Implementation plan This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Construction Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 11. Vision Biodiversity Restorative economy Another interface Principles Problematic urban ecosystem + 4 Design conditions for biodiversity = The Ecological Productive Infrastructures Strategy The wetland strategy NYC Rotterdam Ghent Project Masterplan The PABT re-opens in 2030 Inventory of projects Urban hills Urban park Urban farming Urban Vertical BT detail jungle Day Month Year No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Next actions What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Which Key Resources are most expensive? For what do they currently pay? Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Value proposition Business models Implementation plan This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Construction Urban strategy + Design & Getting things done The story of the projectDevelopment
  • 12. Application onThe wetland • taking care of the available water resource of the Port • mono-functional infrastructures become AuthorityBus Terminal patterns productive, active & interactive
  • 13. Day Month Year The Port Authority Noémie Benoit & collaborators No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? Insuring the quality, How costly are they? technical project efficiency & safety of management: traffic traffic Bus companies H2O company engineering expertise The wetland of the & commuting Port Authority: Real estate management • more capacity (bus Trust municipality & carparks) Commuters • risk mitigation flood resilience Municipality/State What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? • etc Through which Channels do our Customer Segments want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Internal project team & The vertical bus terminal: management • more capacity (gates, Inhabitants lobby) new knowledge for • risk mitigation safety, Associations heat island effect, etc Through the building & innovative the possible services transportation Prototypes Rental for urban farming What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Project design: Which Key Resources are most expensive? Which Key Activities are most expensive? Rental of commercial For what do they currently pay? How are they currently paying? Rental for bus designers & engineers Vertical bus terminal: How would they prefer to pay? space/carparks/ How much does each Revenue Stream contribute to overall revenues? companies construction of the busparks/sport Project management: lobby, circulations, Exportation of Subsidies from facilities sustainable innovation bus infrastructures, knowledge for other national/regional & consultant bus shelters projects: consultancy municipal levels This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Biodiversity beyondThe wetland • Diversity of stakeholders of the Port • Resilient business models AuthorityBus Terminal economic value • Stimulated innovation & partnerships
  • 14. new bus terminal capacity + new urban park + new water plant =3.10 € 7 1.107€ ie ie1.107€ ie1.107€ integrated infrastructure/bus terminal/urban park/water plan = less than 3.107€ Biodiversity beyondThe wetland • Reference to wetlands. of the Port • Integrated services supports AuthorityBus Terminal economic value a shared value model.
  • 15. Biodiversity beyondThe wetland of the Port The value proposition is a risk cover for life. AuthorityBus Terminal economic value
  • 16. 50.000 ft Vision Biodiversity Restorative economy Another interface 40.000 ft Problematic urban ecosystem Principles + 4 Design conditions for biodiversity = The Ecological Productive Infrastructures 30.000 ft Strategy The wetland strategy NYC Rotterdam Ghent 20.000 ft Project Masterplan The PABT re-opens in 2030 10.000 ft Inventory of projects Urban hills Urban park Urban farming Urban Vertical BT detail jungle Day Month Year No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? 0 ft What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?Runway actions What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Value proposition Business models Implementation plan This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. ConstructionGetting things done The story of the project
  • 17. The Port AuthorityBus Terminal re-opens in Diversity Don’t plan the bees: design ‘the best empty box’ 2030
  • 18. 30cm 1m 3m 10m 30m The Port Authority The boundary between two ecosystems is a thirdBus Terminal re-opens in Edge-thinking ecosystem that combines both. 2030
  • 19. Urban strategy The Ecological Productive Infrastructures + Design & Noémie Benoit - pitch presentation 12/07/2012Development The Green Architecture Competition