Coca - Cola has launched a new logo for the Beijing Olympic Games . The design of the new logo is based on a flying red kite intertwined with a background of clouds, based on the theme of “showing China to the world” . Clouds symbolize good luck in Chinese culture and communicate good wishes from Coca - Cola ahead of the Games .
<ul><li>Coca - Cola is the longest standing corporate sponsor of the Olympic Games, and the Beijing 2008 Olympic Games will mark the 80th year since this partnership began. </li></ul>