Redefining your online scholarly identity


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CPUT Teaching and Learning Day Workshop, 6 Nov, 2013
HOT training for staff on setting up an profile and understanding the social networking and research analytics functions.

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  • Media and the Digital Scholar, Sue Beckingham
  • Adatpted from Alfred HermidaThe Networked Scholar University of British Columbia, Worldviews Conference, Toronto, June 16 2011
  • Redefining your online scholarly identity

    1. 1. Your Digital Presence Redefining your online scholarly identity Daniela Gachago and Noëlle Cowling Workshop, CPUT 6 Nov 2013
    2. 2. Boyer (1990): Scholarship Reconsidered (Social Media and the Digital Scholar, Sue Beckingham) • advancing knowledge • synthesising knowledge Discovery advancing/ applying knowledge about how to teach/ promote learning Integration Teaching Application • advancing/ applying knowledge
    3. 3. PRESENCE SHARING Extent to which you allow users to exchange and distribute your information CONVERSATI ONS Extent to which others engage with you and you with others Extent to which you as the scholar are visible to others online IDENTITY The extent to which others can identify you online as a scholar GROUPS The extent of your engagement with communities CONNECTION S The relevance and appeal of your work to others Building Blocks of the Networked Scholar* • The honeycomb of building blocks can be used to assess your level of online connectivity as a scholar. • They are not exclusive and neither need all be present. REPUTATION Your online standing and the extent to which you influence others * Laura Czerniewicz, Academics’ online visibility , CET, UCT ADAPTED FROM Social media? Get serious! Understanding the functional building blocks of social media Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre Business Horizons (2011) 54, 241—251
    4. 4. Your Online Research Profile Google Yourself. What are your results? Your professional identity should rank first.  Is your identity as a researcher and a scholar clear on the first page of results?  Don’t forget Google images (in other words check the searchable images of yourself often)  You never get a second chance to make your first impression! 
    5. 5. Intentional Web Presence Academics need to be intentional about how, when, and what shows up when someone uses a search engine to search their name or area of research.  If Google cannot find a scholar's work then it is essentially irrelevant because people will not find, read, apply, or build on the work if they cannot locate it via a quick Google search.  Building a web presence can make the difference on your visibility to the desired audience and opportunities for new projects and collaborations. 
    6. 6. Know and understand your Digital Identity Your identity represents the extent to which you reveal your identity in a social media setting. This can include disclosing information such as name, age, gender, profession, location, and also information that portrays you in certain ways. (Kietzmann et al, 2011)  In order to build networks effectively you need to have a robust and dynamic online presence. 
    7. 7. Your Profile is your Brand Own your brand Market your brand Understand the difference between your Digital Footprint and your Digital Shadow  Be Intentional about SEO  Track your traffic  Link, Link, Link…  Be consistent  Be current  Be giving (and be nice….)   
    8. 8. Creating and Maintaining your Online Profile Basic guidelines for retooling your profile would include:  Consistency: Keep a common identity throughout various platforms  Participating: Social networking is a gift economy  What gets posted on Facebook stays on Facebook  Link your various profiles to one another wherever possible 
    9. 9. Popular Tech Tools for Scholars Twitter  LinkedIn  Slideshare  Prezzi  Google Scholar  Mendeley  ResearchGate  
    10. 10. The affordances of technologies Each technology offers a number of different affordances  Choose a combination of tech tools which will assist you in achieving your desired outcomes  Think in terms of these affordances:  ◦ ◦ ◦ ◦ Sharing Collaboration Communication Dissemination
    11. 11. Some suggested affordances Dissemination (Twitter, Slideshare, Academia)  Sharing (Slideshare, Google+, Academia)  Marketing (Blogging, Slideshare, Twitter)  Collaborating (Academia, Mendeley, Research Gate, Google Drive)  Impact Assessment (Google Scholar, Impact Story, 
    12. 12. Sometimes described as a combination of Facebook for Nerds and LinkedIn in for Geeks!  is an online social network for academics to share papers, monitor their impact, and follow research and researchers in a particular field. 
    13. 13. Why 4.3 million scientists have been actively using (25 % of 17 million academics globally).  Academia’s platform isn’t merely a repository for papers, it’s also a social network for academics. ’s new profiles let researchers showcase their best work and track analytics on views and followers 
    14. 14. Advantages Free advertising/Free Web Site  Excellent SEO (NB!)  Access to Articles  Connections do not have to be reciprocal  Connectivity between researchers but also between other technologies  Clean easy to use interface 
    15. 15. The Affordances of “Academic and Scientific discourse is mediated by paper supremacy. Over the last ten years, the landscape has changed to the point that most academics review research online.”  “What hasn’t caught up is the way to measure the impact of research uploaded online. We’re in the middle of a fascinating transition in science to being a web-native form of communication.” (Dr Richard Price, Founder 
    16. 16. Exploring Driven by a powerful database of global Higher Education Institutions  A free and easy way to publish your bio, publications, contact information and post status updates  Choose to follow people and topics which are of relevance to your teaching and learning  Utilise the analytics dashboard to understand your research impact 
    17. 17. Exploring Academics can now organize their research into different sections with places for published papers, drafts, book reviews and conference presentations.  The bio box at the top of the profile enables you to showcase key career achievements.  There is a section where you can link your profiles on other sites like LinkedIn or Twitter. 
    18. 18. Landing Page
    19. 19. Profile Page
    20. 20. The Interface - academic departments
    21. 21. Your Research
    22. 22. Uploading and tagging papers
    23. 23. Research Analytics
    24. 24. Increase Pageviews      Here are some ways to increase views and downloads of your profile and papers: Link to your page from as many other sites as possible, especially high PageRank ones, e.g. university departments. But any link is better than no link. Upload as much content as possible. Google likes lots of content. Tag your papers with research interests, so they are distributed through the News Feeds in Put your profile in your email signature
    25. 25. Document Views
    26. 26. Search Location
    27. 27. Can I legally upload my papers?
    28. 28. Can I legally upload my papers?
    29. 29. Remember! You don’t have to know someone to follow them!  The power of social networking lies in economies of scale  Follow, participate, give! 
    30. 30. Closing Thought  “With surfacing at the top of every Google search on your name you might as well put something on the site for people to read.” (Melonie Fullick, York University, Canada)