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Your Digital
Presence
Redefining your online
scholarly identity
Daniela Gachago and Noëlle Cowling
Workshop, CPUT
6 Nov 20...
Boyer (1990): Scholarship Reconsidered
(Social Media and the Digital Scholar, Sue Beckingham)

• advancing
knowledge

• sy...
PRESENCE

SHARING
Extent to
which you
allow users to
exchange and
distribute your
information

CONVERSATI
ONS
Extent to
wh...
Your Online Research Profile
Google Yourself. What are your
results? Your professional identity
should rank first.
 Is yo...
Intentional Web Presence
Academics need to be intentional about how,
when, and what shows up when someone
uses a search en...
Know and understand your
Digital Identity
Your identity represents the extent to
which you reveal your identity in a
socia...
Your Profile is your Brand
Own your brand
Market your brand
Understand the difference between your
Digital Footprint and y...
Creating and Maintaining your
Online Profile
Basic guidelines for retooling your profile
would include:
 Consistency: Kee...
Popular Tech Tools for
Scholars
Twitter
 LinkedIn
 Slideshare
 Prezzi
 Google Scholar
 Mendeley
 ResearchGate
 Acad...
The affordances of
technologies
Each technology offers a number of
different affordances
 Choose a combination of tech to...
Some suggested affordances
Dissemination (Twitter, Slideshare,
Academia)
 Sharing (Slideshare, Google+,
Academia)
 Marke...
Academia.edu
Sometimes described as a
combination of Facebook for
Nerds and LinkedIn in for
Geeks!
 Academia.edu is an on...
Why Academia.edu?
4.3 million scientists have been
actively using Academia.edu (25 % of
17 million academics globally).
 ...
Academia.edu Advantages
Free advertising/Free Web Site
 Excellent SEO (NB!)
 Access to Articles
 Connections do not hav...
The Affordances of
Academia.edu
“Academic and Scientific discourse is
mediated by paper supremacy. Over the
last ten years...
Exploring Academia.edu
Driven by a powerful database of global
Higher Education Institutions
 A free and easy way to publ...
Exploring Academia.edu
Academics can now organize their
research into different sections with
places for published papers,...
Landing Page
Profile Page
The Interface - academic
departments
Your Research
Uploading and tagging papers
Research Analytics
Increase Pageviews









Here are some ways to increase views and
downloads of your Academia.edu profile
and paper...
Document Views
Search Location
Can I legally upload my
papers?
Can I legally upload my
papers?
Remember!
You don’t have to know someone to
follow them!
 The power of social networking lies in
economies of scale
 Fol...
Closing Thought


“With Academia.edu surfacing at the
top of every Google search on your
name you might as well put somet...
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Redefining your online scholarly identity

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CPUT Teaching and Learning Day Workshop, 6 Nov, 2013
HOT training for staff on setting up an Academia.edu profile and understanding the social networking and research analytics functions.

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  • https://depts.washington.edu/gs630/Spring/Boyer.pdfSocial Media and the Digital Scholar, Sue Beckingham
  • Adatpted from Alfred HermidaThe Networked Scholar University of British Columbia, Worldviews Conference, Toronto, June 16 2011
  • Transcript of "Redefining your online scholarly identity"

    1. 1. Your Digital Presence Redefining your online scholarly identity Daniela Gachago and Noëlle Cowling Workshop, CPUT 6 Nov 2013
    2. 2. Boyer (1990): Scholarship Reconsidered (Social Media and the Digital Scholar, Sue Beckingham) • advancing knowledge • synthesising knowledge Discovery advancing/ applying knowledge about how to teach/ promote learning Integration Teaching Application • advancing/ applying knowledge
    3. 3. PRESENCE SHARING Extent to which you allow users to exchange and distribute your information CONVERSATI ONS Extent to which others engage with you and you with others Extent to which you as the scholar are visible to others online IDENTITY The extent to which others can identify you online as a scholar GROUPS The extent of your engagement with communities CONNECTION S The relevance and appeal of your work to others Building Blocks of the Networked Scholar* • The honeycomb of building blocks can be used to assess your level of online connectivity as a scholar. • They are not exclusive and neither need all be present. REPUTATION Your online standing and the extent to which you influence others * Laura Czerniewicz, Academics’ online visibility , CET, UCT ADAPTED FROM Social media? Get serious! Understanding the functional building blocks of social media Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre Business Horizons (2011) 54, 241—251
    4. 4. Your Online Research Profile Google Yourself. What are your results? Your professional identity should rank first.  Is your identity as a researcher and a scholar clear on the first page of results?  Don’t forget Google images (in other words check the searchable images of yourself often)  You never get a second chance to make your first impression! 
    5. 5. Intentional Web Presence Academics need to be intentional about how, when, and what shows up when someone uses a search engine to search their name or area of research.  If Google cannot find a scholar's work then it is essentially irrelevant because people will not find, read, apply, or build on the work if they cannot locate it via a quick Google search.  Building a web presence can make the difference on your visibility to the desired audience and opportunities for new projects and collaborations. 
    6. 6. Know and understand your Digital Identity Your identity represents the extent to which you reveal your identity in a social media setting. This can include disclosing information such as name, age, gender, profession, location, and also information that portrays you in certain ways. (Kietzmann et al, 2011)  In order to build networks effectively you need to have a robust and dynamic online presence. 
    7. 7. Your Profile is your Brand Own your brand Market your brand Understand the difference between your Digital Footprint and your Digital Shadow  Be Intentional about SEO  Track your traffic  Link, Link, Link…  Be consistent  Be current  Be giving (and be nice….)   
    8. 8. Creating and Maintaining your Online Profile Basic guidelines for retooling your profile would include:  Consistency: Keep a common identity throughout various platforms  Participating: Social networking is a gift economy  What gets posted on Facebook stays on Facebook  Link your various profiles to one another wherever possible 
    9. 9. Popular Tech Tools for Scholars Twitter  LinkedIn  Slideshare  Prezzi  Google Scholar  Mendeley  ResearchGate  Academia.edu 
    10. 10. The affordances of technologies Each technology offers a number of different affordances  Choose a combination of tech tools which will assist you in achieving your desired outcomes  Think in terms of these affordances:  ◦ ◦ ◦ ◦ Sharing Collaboration Communication Dissemination
    11. 11. Some suggested affordances Dissemination (Twitter, Slideshare, Academia)  Sharing (Slideshare, Google+, Academia)  Marketing (Blogging, Slideshare, Twitter)  Collaborating (Academia, Mendeley, Research Gate, Google Drive)  Impact Assessment (Google Scholar, Impact Story, Academia.edu) 
    12. 12. Academia.edu Sometimes described as a combination of Facebook for Nerds and LinkedIn in for Geeks!  Academia.edu is an online social network for academics to share papers, monitor their impact, and follow research and researchers in a particular field. 
    13. 13. Why Academia.edu? 4.3 million scientists have been actively using Academia.edu (25 % of 17 million academics globally).  Academia’s platform isn’t merely a repository for papers, it’s also a social network for academics.  Academia.edu’s new profiles let researchers showcase their best work and track analytics on views and followers 
    14. 14. Academia.edu Advantages Free advertising/Free Web Site  Excellent SEO (NB!)  Access to Articles  Connections do not have to be reciprocal  Connectivity between researchers but also between other technologies  Clean easy to use interface 
    15. 15. The Affordances of Academia.edu “Academic and Scientific discourse is mediated by paper supremacy. Over the last ten years, the landscape has changed to the point that most academics review research online.”  “What hasn’t caught up is the way to measure the impact of research uploaded online. We’re in the middle of a fascinating transition in science to being a web-native form of communication.” (Dr Richard Price, Founder Academia.edu) 
    16. 16. Exploring Academia.edu Driven by a powerful database of global Higher Education Institutions  A free and easy way to publish your bio, publications, contact information and post status updates  Choose to follow people and topics which are of relevance to your teaching and learning  Utilise the analytics dashboard to understand your research impact 
    17. 17. Exploring Academia.edu Academics can now organize their research into different sections with places for published papers, drafts, book reviews and conference presentations.  The bio box at the top of the profile enables you to showcase key career achievements.  There is a section where you can link your profiles on other sites like LinkedIn or Twitter. 
    18. 18. Landing Page
    19. 19. Profile Page
    20. 20. The Interface - academic departments
    21. 21. Your Research
    22. 22. Uploading and tagging papers
    23. 23. Research Analytics
    24. 24. Increase Pageviews      Here are some ways to increase views and downloads of your Academia.edu profile and papers: Link to your page from as many other sites as possible, especially high PageRank ones, e.g. university departments. But any link is better than no link. Upload as much content as possible. Google likes lots of content. Tag your papers with research interests, so they are distributed through the News Feeds in Academia.edu Put your Academia.edu profile in your email signature
    25. 25. Document Views
    26. 26. Search Location
    27. 27. Can I legally upload my papers?
    28. 28. Can I legally upload my papers?
    29. 29. Remember! You don’t have to know someone to follow them!  The power of social networking lies in economies of scale  Follow, participate, give! 
    30. 30. Closing Thought  “With Academia.edu surfacing at the top of every Google search on your name you might as well put something on the site for people to read.” (Melonie Fullick, York University, Canada)
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