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Questionnaire results – adults (30 50 years)
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Questionnaire results – adults (30 50 years)

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  • 1. QUESTION 1 20% 20% 0% 60% Out of the options below, which is your favourite music video? Britney Spears - Toxic McFly - Colours In Her Hair One Direction - What Makes You Beautiful Spice Girls - Wannabe
  • 2. QUESTION 2 30% 70% Does a music video have any impact on whether or not you buy the song? Yes No
  • 3. QUESTION 3 20% 20% 50% 10% Which music channel do you visit the most? MTV Dance Kerrang! Vintage TV Capital TV
  • 4. QUESTION 4 20% 10% 70% 0% What is your preferred method to watch a music video? Social Networking YouTube TV DVD
  • 5. QUESTION 5 30% 40% 10% 20% Which music genre do you prefer? Pop Rock RnB Classical
  • 6. QUESTION 6 20% 60% 20% What appeals to you most in a music video? Band/Singer Shown Narrative Performance
  • 7. QUESTION 7 30% 30% 40% Which gender would you prefer a band to be made up of? Male Female Mixed
  • 8. QUESTION 8 20% 80% Out of the performance options below, which idea do you prefer? Band are seen as 'rebellious' - school environment Band are seen as 'professional' - concert environment
  • 9. QUESTION 9 40% 60% Out of the narrative options below, which do you prefer? Band/band member are involved in the narrative throughout Band/band member are not involved with the narrative – the narrative is made up of two/more actors
  • 10. CONCLUSION These questions were given to adults between the ages of 31 and 50. The results shown here tell us that adults prefer listening to music from the rock genre and do not judge how good a song is by the music video that is created for it. The majority of the adults asked said that they preferred music videos which follow a narrative rather than just showing the band and that the easiest way for them to see the music video would be on a TV channel. They also would prefer a band made up of mixed genders which has a professional look/’brand’. In conclusion, adults aged between 31 and 50 would not be our target audience because the band we are using are a pop band which is aimed teenagers.