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Q&A Dealing with Competition

Q&A Dealing with Competition

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  • 1. TOP 10 Learning Questions for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010
  • 2. 1. Creating products and services for which there are no direct competitors is
    • Red-ocean thinking
    • White-ocean thinking
    • Blue-ocean thinking
    • Green-ocean thinking
    • Free market
  • 3. 2. Innovative Imitation applies to
    • Market leader
    • Market challenger
    • Market follower
    • Market nicher
    • Market imitator
  • 4. 3. 5 Competitive forces according to Michael Porter except
    • Intense segment rivalry
    • New entrants
    • Substitute products
    • Owner’s growing bargaining power
    • Supplier’s growing bargaining power
  • 5. 4. Marketers classify industries according to except
    • Number of sellers and degree of differentiation
    • Presence or absence of entry, mobility and exit barriers
    • Cost structure
    • Degree of vertical integration
    • Degree of local acceptance
  • 6. 5. Which of the following is true about market leaders?
    • Expanding the total market is to have continuous innovation
    • To defend market share is to attract new customers and increase consumption of the product
    • Gaining increased share in the served market does not automatically produce higher profits but depends on the company’s strategy
    • Leads even in small market
    • Hypothetically, it occupies 30% of the market
  • 7. 6. Which of the following is false
    • A company’s closest competitors are those seeking to satisfy the same customers and needs and making similar offers
    • A market leader has the largest market share in the relevant product market
    • A market challenger attacks the market leader and other competitors
    • A market nicher serves small market segments not being served by larger firms
    • To be competent, companies should focus and give emphasis on competitors
  • 8. 7. Unilab selling same generic component as Innovator brands is an example of
    • Market leader
    • Market challenger
    • Market follower
    • Market nicher
    • Market imitator
  • 9. 8. The establishment of St Lukes Global is an example of threat of
    • Intense segment rivalry
    • New entrants
    • Substitute products
    • Buyer’s growing bargaining power
    • Supplier’s growing bargaining power
  • 10. 9. Out-patient clinics of The Medical City in several localities is an example of
    • Expanding the total market
    • Defending market share
    • Expanding market share
    • Attacking the market leader
    • Market-Nicher strategy
  • 11. 10. Merger of multinational pharmaceutical companies to become a dominant company is an example of
    • Frontal attack
    • Flank attack
    • Encirclement attack
    • Bypass attack
    • Guerilla warfare
  • 12. TOP 10 Learning Answers for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010
  • 13. 1. Creating products and services for which there are no direct competitors is
    • Red-ocean thinking
    • White-ocean thinking
    • Blue-ocean thinking
    • Green-ocean thinking
    • Free market
  • 14. 2. Innovative Imitation applies to
    • Market leader
    • Market challenger
    • Market follower
    • Market nicher
    • Market imitator
  • 15. 3. 5 Competitive forces according to Michael Porter except
    • Intense segment rivalry
    • New entrants
    • Substitute products
    • Owner’s growing bargaining power
    • Supplier’s growing bargaining power
  • 16. 4. Marketers classify industries according to except
    • Number of sellers and degree of differentiation
    • Presence or absence of entry, mobility and exit barriers
    • Cost structure
    • Degree of vertical integration
    • Degree of local acceptance
  • 17. 5. Which of the following is true about market leaders?
    • Expanding the total market is to have continuous innovation
    • To defend market share is to attract new customers and increase consumption of the product
    • Gaining increased share in the served market does not automatically produce higher profits but depends on the company’s strategy
    • Leads even in small market
    • Hypothetically, it occupies 30% of the market
  • 18. 6. Which of the following is false
    • A company’s closest competitors are those seeking to satisfy the same customers and needs and making similar offers
    • A market leader has the largest market share in the relevant product market
    • A market challenger attacks the market leader and other competitors
    • A market nicher serves small market segments not being served by larger firms
    • To be competent, companies should focus and give emphasis on competitors
  • 19. 7. Unilab selling same generic component as Innovator brands is an example of
    • Market leader
    • Market challenger
    • Market follower
    • Market nicher
    • Market imitator
  • 20. 8. The establishment of St Lukes Global is an example of threat of
    • Intense segment rivalry
    • New entrants
    • Substitute products
    • Buyer’s growing bargaining power
    • Supplier’s growing bargaining power
  • 21. 9. Out-patient clinics of The Medical City in several localities is an example of
    • Expanding the total market
    • Defending market share
    • Expanding market share
    • Attacking the market leader
    • Market-Nicher strategy
  • 22. 10. Merger of multinational pharmaceutical companies to become a dominant company is an example of
    • Frontal attack
    • Flank attack
    • Encirclement attack
    • Bypass attack
    • Guerilla warfare
  • 23. TOP 10 Learning Questions for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010