10 questions chapter11

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Q&A Dealing with Competition

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10 questions chapter11

  1. 1. TOP 10 Learning Questions for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010
  2. 2. 1. Creating products and services for which there are no direct competitors is <ul><li>Red-ocean thinking </li></ul><ul><li>White-ocean thinking </li></ul><ul><li>Blue-ocean thinking </li></ul><ul><li>Green-ocean thinking </li></ul><ul><li>Free market </li></ul>
  3. 3. 2. Innovative Imitation applies to <ul><li>Market leader </li></ul><ul><li>Market challenger </li></ul><ul><li>Market follower </li></ul><ul><li>Market nicher </li></ul><ul><li>Market imitator </li></ul>
  4. 4. 3. 5 Competitive forces according to Michael Porter except <ul><li>Intense segment rivalry </li></ul><ul><li>New entrants </li></ul><ul><li>Substitute products </li></ul><ul><li>Owner’s growing bargaining power </li></ul><ul><li>Supplier’s growing bargaining power </li></ul>
  5. 5. 4. Marketers classify industries according to except <ul><li>Number of sellers and degree of differentiation </li></ul><ul><li>Presence or absence of entry, mobility and exit barriers </li></ul><ul><li>Cost structure </li></ul><ul><li>Degree of vertical integration </li></ul><ul><li>Degree of local acceptance </li></ul>
  6. 6. 5. Which of the following is true about market leaders? <ul><li>Expanding the total market is to have continuous innovation </li></ul><ul><li>To defend market share is to attract new customers and increase consumption of the product </li></ul><ul><li>Gaining increased share in the served market does not automatically produce higher profits but depends on the company’s strategy </li></ul><ul><li>Leads even in small market </li></ul><ul><li>Hypothetically, it occupies 30% of the market </li></ul>
  7. 7. 6. Which of the following is false <ul><li>A company’s closest competitors are those seeking to satisfy the same customers and needs and making similar offers </li></ul><ul><li>A market leader has the largest market share in the relevant product market </li></ul><ul><li>A market challenger attacks the market leader and other competitors </li></ul><ul><li>A market nicher serves small market segments not being served by larger firms </li></ul><ul><li>To be competent, companies should focus and give emphasis on competitors </li></ul>
  8. 8. 7. Unilab selling same generic component as Innovator brands is an example of <ul><li>Market leader </li></ul><ul><li>Market challenger </li></ul><ul><li>Market follower </li></ul><ul><li>Market nicher </li></ul><ul><li>Market imitator </li></ul>
  9. 9. 8. The establishment of St Lukes Global is an example of threat of <ul><li>Intense segment rivalry </li></ul><ul><li>New entrants </li></ul><ul><li>Substitute products </li></ul><ul><li>Buyer’s growing bargaining power </li></ul><ul><li>Supplier’s growing bargaining power </li></ul>
  10. 10. 9. Out-patient clinics of The Medical City in several localities is an example of <ul><li>Expanding the total market </li></ul><ul><li>Defending market share </li></ul><ul><li>Expanding market share </li></ul><ul><li>Attacking the market leader </li></ul><ul><li>Market-Nicher strategy </li></ul>
  11. 11. 10. Merger of multinational pharmaceutical companies to become a dominant company is an example of <ul><li>Frontal attack </li></ul><ul><li>Flank attack </li></ul><ul><li>Encirclement attack </li></ul><ul><li>Bypass attack </li></ul><ul><li>Guerilla warfare </li></ul>
  12. 12. TOP 10 Learning Answers for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010
  13. 13. 1. Creating products and services for which there are no direct competitors is <ul><li>Red-ocean thinking </li></ul><ul><li>White-ocean thinking </li></ul><ul><li>Blue-ocean thinking </li></ul><ul><li>Green-ocean thinking </li></ul><ul><li>Free market </li></ul>
  14. 14. 2. Innovative Imitation applies to <ul><li>Market leader </li></ul><ul><li>Market challenger </li></ul><ul><li>Market follower </li></ul><ul><li>Market nicher </li></ul><ul><li>Market imitator </li></ul>
  15. 15. 3. 5 Competitive forces according to Michael Porter except <ul><li>Intense segment rivalry </li></ul><ul><li>New entrants </li></ul><ul><li>Substitute products </li></ul><ul><li>Owner’s growing bargaining power </li></ul><ul><li>Supplier’s growing bargaining power </li></ul>
  16. 16. 4. Marketers classify industries according to except <ul><li>Number of sellers and degree of differentiation </li></ul><ul><li>Presence or absence of entry, mobility and exit barriers </li></ul><ul><li>Cost structure </li></ul><ul><li>Degree of vertical integration </li></ul><ul><li>Degree of local acceptance </li></ul>
  17. 17. 5. Which of the following is true about market leaders? <ul><li>Expanding the total market is to have continuous innovation </li></ul><ul><li>To defend market share is to attract new customers and increase consumption of the product </li></ul><ul><li>Gaining increased share in the served market does not automatically produce higher profits but depends on the company’s strategy </li></ul><ul><li>Leads even in small market </li></ul><ul><li>Hypothetically, it occupies 30% of the market </li></ul>
  18. 18. 6. Which of the following is false <ul><li>A company’s closest competitors are those seeking to satisfy the same customers and needs and making similar offers </li></ul><ul><li>A market leader has the largest market share in the relevant product market </li></ul><ul><li>A market challenger attacks the market leader and other competitors </li></ul><ul><li>A market nicher serves small market segments not being served by larger firms </li></ul><ul><li>To be competent, companies should focus and give emphasis on competitors </li></ul>
  19. 19. 7. Unilab selling same generic component as Innovator brands is an example of <ul><li>Market leader </li></ul><ul><li>Market challenger </li></ul><ul><li>Market follower </li></ul><ul><li>Market nicher </li></ul><ul><li>Market imitator </li></ul>
  20. 20. 8. The establishment of St Lukes Global is an example of threat of <ul><li>Intense segment rivalry </li></ul><ul><li>New entrants </li></ul><ul><li>Substitute products </li></ul><ul><li>Buyer’s growing bargaining power </li></ul><ul><li>Supplier’s growing bargaining power </li></ul>
  21. 21. 9. Out-patient clinics of The Medical City in several localities is an example of <ul><li>Expanding the total market </li></ul><ul><li>Defending market share </li></ul><ul><li>Expanding market share </li></ul><ul><li>Attacking the market leader </li></ul><ul><li>Market-Nicher strategy </li></ul>
  22. 22. 10. Merger of multinational pharmaceutical companies to become a dominant company is an example of <ul><li>Frontal attack </li></ul><ul><li>Flank attack </li></ul><ul><li>Encirclement attack </li></ul><ul><li>Bypass attack </li></ul><ul><li>Guerilla warfare </li></ul>
  23. 23. TOP 10 Learning Questions for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010

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