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Social Media Challenge Openbaar
 

Social Media Challenge Openbaar

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    Social Media Challenge Openbaar Social Media Challenge Openbaar Presentation Transcript

    • Hoe krijg je de organisatie mee insociale strategie?Social Recruiting Event – Recruiters UnitedRon MeelenTalent Acquisition Benelux19 September 2012
    • Philips Global Talent Acquisition10 Areas supporting 26 countries US / Canada Benelux / Poland / China UK Russia / Hungary France / DACH India Hong Kong / Iberia / Italy Japan Brazil / Argentina / Mexico: South Asia & Pacific (Singapore, Malaysia, Indonesia, Philippines, Thailand, Australia Talent Acquisition Benelux, 19 September 2012 2
    • Talent Acquisition StrategyAnalyzing sources – External, contingency fee based agencies produced the worst quality of hire – Targeted sourcing (managed pools, addressing passive candidates), referrals, campus and internal labor market yielded the best quality of hire Talent Acquisition Benelux, 19 September 2012 3
    • Philips Talent Acquisition Benelux Talent Acquisition Benelux SectorRecruitment Talent Recruitment Recruitment Graduate Sourcing Marketing Team (B) RecruitmentTeams (NL) Direct Sourcing Community Management Labor Market Expertise Sourcing Projects Training (Social media, ATS, etc) Talent Acquisition Benelux, 19 September 2012 4
    • Social Media is een cultuur, niet een afdeling Talent Acquisition Benelux, 19 September 2012 5
    • Social Media is een cultuur, niet een afdeling!• Veel kennis met social media in dagelijkse business  online marketing• Te weinig „recruiters‟ echt actief op social media (≈20%)• Handjevol „early adopters‟• Medewerkers mobiliseren met behulp van social media challenge; social recruitment wordt onderdeel van de cultuur  Niet alleen recruitment, maar ook klanten (hiring managers, etc)• ≈ 80% van het recruitment team van Philips Benelux actief op social media• De social media challenge hielp ons op een leuke manier de opgedane kennis op competitieve wijze in praktijk te brengen en zorgde voor een explosieve groei van online activiteiten• Vervolgstap is dat wij met een social media gecertificeerd team van recruiters onze hiring managers en hun teams gaan trainen op het gebied van social media met als doel hun sociale netwerk voor ons te ontsluiten Talent Acquisition Benelux, 19 September 2012 6
    • External Labor Market and candidate behavior is changing asa consequence of Internet and Social Networks • ‘Broadcast model’ Peer 1. Advertise vacancies 2. Select from reactions External To Candidates no longer effective • ‘Many to Many’ Model Peer based on Trusted sources: more less • 80% people trust advice of impact impact others, only 15% trust advertisements • Candidates demonstrate Pre- Purchase behavior as with Authenticity buying products • Leverage Philips must live up to EVP TalentEmployees employees active in social Acquisition networks: • They can be a ‘trusted source’ and promote Philips as employer • They will only do that if they believe in what they say Talent Acquisition Benelux, 19 September 2012 7
    • Talent Acquisition Benelux, 19 September 2012 8
    • Philips fully embracesemployees participating insocial media. – Think before you engage – Be transparent – Respect your audience – debate ideas, never personalities – Know your facts, cite your sources – Stay professional – you are always on the record… forever – You represent Philips – Protect sensitive information Talent Acquisition Benelux, 19 September 2012 9
    • Waarom inzet Social Media? • Vergroten bereik in doelgroep • Versterken en verbeteren imago • Jongere doelgroep aanspreken • Versterken relatie met doelgroep (talentpools) • Verbeteren van kwalitatieve match: kandidaat krijgt compleet en eerlijk beeld • Vergroten Quality of Hire • Verkleinen Time to Fill • De mensen in het bedrijf beter leren kennen • Positieve bijdrage aan betrokkenheid (engagement) Talent Acquisition Benelux, 19 September 2012 10
    • DoelstellingenAccelerate Social media challenge – Inbedden van de nieuw opgedane kennis – Concreet aan de slag met Social Media – Learning by doing – Social Media activiteiten zichtbaar maken (op „de werkvloer‟) Talent Acquisition Benelux, 19 September 2012 11
    • Challenge van 8 weken – Start 2 januari 2012 – Finish 29 februari 2012 – Updates en FAQ via (besloten en niet zichtbare) LinkedIn Group Accelerate Social Media‟ – Scores worden iedere 10 dagen gemeten – Ranking continu zichtbaar via Linkedin Group – Uitreiking van een badge via Linkedin Group – Uitreiking awards 19 maart Talent Acquisition Benelux, 19 September 2012 12
    • Meten = wetenDe medewerkers die meedoen aan de competitie worden op de volgendeonderdelen getoetst• Interactie binnen de kanalen (aantal posts, replies, retweets, shares e.d.)• Bereik (aantal followers/connecties, invloed)• Gewenste Presence/imago. Talent Acquisition Benelux, 19 September 2012 13
    • ResultatenAlgemeen• Veel positieve reacties uit de markt. Zichtbaar!• Grootste gedeelte van de groep is nu actief op social media. Was voorheen vooral een klein groepje early adopters dat voor 80% verantwoordelijk was voor social media activiteiten.• Meer interactie onderling (goed voor ENGAGEMENT) en op de diverse social platformen. Zeer positief bijeffect.• Veel kandidaten die via peer to peer solliciteren op vacatures, oftewel 1st en 2nd connections die navraag doen en graag geïntroduceerd willen worden.• Meer betrokkenheid bij Philips door het delen van berichten Talent Acquisition Benelux, 19 September 2012 14
    • Results• All jobs posted on social media (Linkedin, Twitter, Facebook)• We have shared and expanded our network• We have exchanged knowledge• Article in „De Telegraaf‟ (Largest Dutch Newspaper, Circulation of 800.000 copies on Saturday)• We know each other much better than before!• We have a lot of fun so far!Ricardo will announce the winners of the Challenge after this presentation Champion Rising Star („Snelste stijger‟) Talent Acquisition Benelux, 19 September 2012 15
    • Talent Acquisition Benelux, 19 September 2012 16
    • Enormous exposure; retweets, likes, etc. Talent Acquisition Benelux, 19 September 2012 17
    • And the winner is…. The Talent Acquisition Benelux Team!! Presence + Interaction + Reach = Engagement + Brand Experience = Hires! Talent Acquisition Benelux, 19 September 2012 18
    • Succes Stories Talent Acquisition Benelux, 19 September 2012 19
    • Succes Stories Talent Acquisition Benelux, 19 September 2012 20
    • Succes Stories Talent Acquisition Benelux, 19 September 2012 21
    • Succes Stories Talent Acquisition Benelux, 19 September 2012 22
    • Succes Stories Talent Acquisition Benelux, 19 September 2012 23
    • Extraordinary results in one day! Talent Acquisition Benelux, 19 September 2012 24
    • Innovations in Marketing Talent Acquisition Benelux, 19 September 2012 25
    • Social CRMInnovations in Marketing Talent Acquisition Benelux, 19 September 2012 26
    • Why “Innovations in marketing”?Marketing is one of the key functions where we have a structural recruitment need,today and in the coming years. Per year we recruit over 500 marketingprofessionals.Research showed us that marketing professionals know Philips as an employer,but that we are not on their shortlist when looking for an employer. They often don‟thave a clear vision of what marketing challenges Philips has to offer.Philips wants to be perceived as a company that offers great marketing challenges.We could create an advertisement in which we promote Philips. But knowing thattrusted sources are much more valued and authentic stories from peers are morecredible, we want to leverage the network of our own marketing colleagues.Therefore we created a platform where current, former & potential marketingprofessionals can connect, share & find relevant information with/from like mindedprofessionals. Talent Acquisition Benelux, 19 September 2012 27
    • ConnectUsTalent Acquisition Benelux, 19 September 2012 28
    • ConnectUs ….ALSO SOCIAL MEDIA!The internal social media service of Philips Talent Acquisition Benelux, 19 September 2012 29
    • More info:Philips Talent Acquisition BeneluxRon Meelenron.meelen@philips.com06 46181608@ronmeelenConcepts2GoRicardo Risamasuricardo@concepts2go030 6773201@risamasu Talent Acquisition Benelux, 19 September 2012 30
    • Talent Acquisition Benelux, 19 September 2012 31
    • Talent Acquisition Benelux, 19 September 2012