Jackson Hole Music Festival Sponsorship Opportunity

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  • 1. Festival Network is a leading music and lifestyle marketing company staging sophisticated music festivals in compelling and distinguished destinations creating truly unique entertainment experiences.
  • 2.
    • USA/Canada
    • Jackson Hole Music Festival
    • Newport Folk Festival
    • Playboy Jazz Festival, Los Angeles
    • Martha’s Vineyard Festival
    • San Francisco Folk Festival
    • Hampton Jazz Festival, VA
    • Freihofer’s Jazz Festival, Saratoga, NY
    • Park City Jazz Festival, Utah
    • Whistler Music Festival, Whistler, BC
    • JVC Jazz Festivals
    • Miami
    • New York
    • Chicago
    • Newport
    • Concord, CA
    • Los Angeles
    • International
    • Monaco Festival de Musique
    • Festival au Desert - Mal
    • JVC Jazz Festivals - International
    • Paris
    • Rotterdam
    • Warsaw
  • 3. The Black Crowes, Wilco, Ben Harper & the Innocent Criminals, Brian Wilson, Kaki King, Robert Randolph & the Family Band, the Avett Brothers, Medeski Martin & Wood, and Son Volt rocked the Tetons in front of 8,300 passionate fans!! “ the location, lineup, and hospitality of the people made this easily one of the best concerts/festivals in recent memory.” - Salt Lake City Weekly
  • 4. The Jackson Hole Music Festival drew fans from all over the country: Wyoming, Idaho, Montana, Utah, Colorado, and from as far away as New York, North & South Carolina, Pennsylvania. The Jackson Hole Resort, Teton Village Association, ranchers and local merchants all pulled together to stage a first class inaugural event: “ I just wanted to let you know how much I appreciated the Festival last month, and from what I hear it was a sentiment shared by all who attended. I hope that this will be a venue that you continue to use in the future.”   Andy Schwartz Chairman, Teton County Commissioners “ [the festival] was very successful and I know it did a lot for the businesses in Teton Village.  In the future, I am sure we can do even bigger and better things and I personally look forward to working together with you on another festival.”  Bill Lewkowitz Jackson Hole Mountain Resort
  • 5. Tom, I wanted to take a moment to extend my thanks and appreciation to you and your Festival Network Team for the wonderful job done this year in Jackson Hole. We are very hopeful and supportive of the business we believe will be seen from the Festival in coming years. As an operator of multiple Hotels and Resorts located here in Jackson, we see a great benefit in the ongoing partnership with the Festival Network and the value it can bring to our community. Please extend my thanks to your entire team, we look forward to the years to come. Warm Regards, Jamie Yarrow PresidentTerra Resort Group “ I just wanted to let you know how much I appreciated the Festival last month, and from what I hear it was a sentiment shared by all who attended. I hope that this will be a venue that you continue to use in the future.” Andy Schwartz Chairman, Teton County Commissioners “ [the festival] was very successful and I know it did a lot for the businesses in Teton Village.  In the future, I am sure we can do even bigger and better things and I personally look forward to working together with you on another festival.”  Bill Lewkowitz Jackson Hole Mountain Resort
  • 6.
    • Festival Network has an extensive year long PR campaign, covering the network, its partners, and individual festivals.
    • The ‘08 Festival Network season generated over 100 million media impressions.
    • From press conferences in Grand Central Station to televised coverage with CNN http://www.cnn.com/video/?/video/showbiz/2008/08/15/nat.newport.folk.festival.cnn print with NY Times, USA Today, AP, Rolling Stone, Paste and the Washington Post, Festival Network’s team gets the word out.
    • On site dedicated press areas serve our partners effectively.
    • View Festival Network’s Sizzle Reel: http://www. festivalnetwork .com/ vid /movie3. htm
    • username: digital - password:  1$Festival Network*
  • 7. Another stellar talent line-up will be booked in ‘09 “ the Jackson Hole Music Festival was a success, marking the beginning of what could become one of the Mountain West’s premier annual festivals.” --Planet Jackson Hole
  • 8.
    • A Young (68% who are aged 21-34) and Well-Educated Crowd of Opinion Shapers, Early Adopters, Promoters & Pioneers, who:
    • … spread word of mouth – love to find it before anyone else and then let everyone else know about it
    • … praise brands that treat them intelligently and with a higher degree of credibility, authenticity and individuality
    • … spend money on brands that offer them interactive experiences and an opportunity to share these with their friends and family
      • GENDER Male (55%) Female (45%)
      • AGE 21-34 (68%) 35-54 (30%) 54+ (2%)
      • EDUCATION High School (15%) College Degree (63%) Graduate Degree (21%)
      • INCOME Less than $50K (45%) $50K-$75K (23%) $75K-$100K (11%) $100K+ (20%)
  • 9. Branding/Signage Marketing/Media materials Video Board logo exposure Category Exclusivity Product sampling/demonstration Sustainability Initiatives Promotional Tickets VIP Hospitality Database acquisition Brand Partnerships are a key feature of each festival, enhancing the lifestyle element and overall event experience with interactive entertainment and product displays Partners are able to reach our passionate, receptive audience in a POSITIVE way through contests, promotions, creative activities and ‘out of the box’ marketing programs Result : Our Partner’s message resonates with fans long after the event is over 73% of Festival attendees claim they would be positively influenced by seeing a sponsor at the event. --Sponsorship Research International , August 2008
  • 10.
    • At each festival your brand has the opportunity to reach and engage music fans in a real time one-to-one
    • Brand logo exposure at venue
    • - Brand logo exposure on stage scrims, signage
    • -Product/Service Integration in VIP & Artists’ Backstage
    • -Logo on Video Screens, Brand mention from stage
    • On-site brand activation area for:
      • Product display/demo (10’x10’ display space)
      • Promotional contests , consumer data capture
      • Brand logo exposure on video screens & stage mentions
  • 11.
    • Local Media to include:
      • Local Newspapers & Magazines
      • Alternative Weeklies
      • On-line media buys
      • Local television buys
    • JacksonHoleMusicFestival.com
      • Sponsor logo and link
    • Promotional Materials
      • Posters (7k per festival) and Postcards/Flyers (30k per festival)
        • Sponsor name and logo included on promotional Festival posters and flyers distributed regionally
      • Festival Event Guide
        • Distributed to Festival attendees
        • Sponsor to receive (1) page of 4-color advertising
        • Editorial listing regarding partnership with sponsor and various onsite activities within Event Guide
  • 12.
    • Environmental Tie-Ins:
      • Align Sponsor’s brand with Festival Network’s sustainability efforts:
        • Recycling and composting programs
        • Hydration/ Water Filtration stations: Reducing use of bottled water at festival
        • Ticket buyers’ option to purchase of carbon offset credits
        • Concessionaires use biodegradable utensils, local and organic products
        • Communication of greening program
  • 13.
    • Jackson Hole Music Festival Sponsor Assets & Benefits
    • Category Exclusivity: Jackson Hole Music Festival’s (“JHMF”) Official Category Sponsor
    • Use of JHMF logo in all of Sponsor’s advertising & promotion, subject to prior approval
    • Sponsor name/logo inclusion on JHMF’s promotional media:
      • Newspapers, Alternative Weeklies, Regional/Local/Specialty Magazines
      • Local Television
      • On-line
      • Official Festival Poster (7,000) and on promotional postcards (30,000)
      • 4-color print ad in Festival Guide and editorial on sponsor’s partnership with Festival
    • On-site Sponsor Brand Exposure
      • Name/Logo on Stage Scrim
      • Name/Logo on Entrance Banner
      • Name/Logo on free standing signage throughout the venue together with other sponsors
      • Video Board brand exposure and content “brought to you by Sponsor” 3x/day
      • Live announcements from stage by MC 1x/day
      • Product/service integration in VIP Hospitality and/or Artists’ Backstage area
  • 14.
    • Jackson Hole Music Festival Sponsor Assets & Benefits
    • Product display/showcase area (10’x10’), sampling rights, ability to collect consumer data
    • Customized on-site promotion that FN will help implement to drive festival attendees to sponsor’s retail partner/outlet or to sponsor’s display area
    • 100 complimentary General Admission tickets per day for promotional use
    • 26 complimentary Reserved Seating tickets per day for promotional use
    • 10 complimentary VIP Hospitality passes with access to best location seats & parking
    • 4 Backstage Passes per day and access to artist “meet and greets”
    • Sponsor logo and link on www. JacksonHoleMusicFestival .com website
    • INVESTMENT: $50,000
  • 15.