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Vestergaard & Mortensen: The Media Mixer

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Presentation at NODEM 2010

Presentation at NODEM 2010

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  • 1. The Media Mixer:User Creativity through Production, Deconstruction and Reconstruction of Digital Media Content
    Christian Hviid Mortensen
    PhD fellow, Curator, The Media Museum
     
    Vitus Vestergaard
    PhD fellow, DREAM, University of Southern Denmark
  • 2. Overview
  • 3. Remix? RemixCulture?
    a crosscultural trans-media phenomenon
    collage, montage, parody, imitation, sampling, reinterpretation etc...
  • 4.
  • 5.
  • 6.
  • 7. Remixing is not a new phenomenon
    Panchatantra , India 4th century BC
    ...
    ...
    ...
    Hip hop music and beyond!
  • 8. Sampling, remixing and mash-upmusic
    Coolio (1997) C U when U getthere
    Mash-upmadness: Girl Talk
  • 9. Remix
    Remix / Mashup
    A derivative work
    One transformedwork, or…
    ...severalworksmashedtogether
    E.g. a collage
  • 10. RW-culture
    RO: Read-Only
    RW: Read-Write
    RW-culturedoesn’trequire digital media, but…
    …digital media and the web makesRW-culture and remixingeasy!
  • 11. Hardworking George
  • 12. Der Untergangparodies
    An Internet meme
    Extremelypopular
    Millions of views
  • 13. Remixing as a culturalpractice
    Museums are part of society
    Museums could (orshould?) reflectwhat is happening in society
    Remixing is a significantculturalpractice
  • 14. Header
    Text
  • 15. Header
    Text
  • 16. … and oneRW-example
    Text
  • 17. The RW-museum
    Ournotion: The RW-museum
    …over to Christian ;-)
  • 18. The Media Mixer
  • 19. The Media Mixer
    Studio Activities:
    The Hot Seat.
    Chromakey Studio.
    The Soundbox.
    A (Re-) Mixer Station
    A Hot Spot Area.
  • 20. Goals & Means
    GOALS:
    Reach and engage a new younger audience.
    Facilitate a more reflective perspective on media.
    Inspire to take (inter-)active part in RW-culture.
    MEANS:
    Provide unique resources on-site.
    Provide situated experiences of both front stage and backstage aspects of media.
  • 21. The Hot Seat
    Activity: Virtual interview
    Experience: Answering coherent on live TV is not as easy as it seems!
    Outcome: Understanding different styles of interview and the importance of giving a quick and concise answer.
  • 22. Header
    text
  • 23. Chromakey Studio
    Acitivity: “Live” reporting.
    Experience: The chromakey illusion and Framing is everything!
    Outcome: Understanding the power of narrative framing.
  • 24.
  • 25. The Mixer
    Activity: Remixing and sharing productions.
    Experience: The editor has the last word!
    Outcome: Understanding the power of editing.
  • 26.
  • 27. The SoundBox
    Acitivity: Foley sound production
    Experience: There are no “right” way to make sound. And sound in media is different from real world sound!
    Outcome: Understanding the role of sound in audiovisual media
  • 28.
  • 29.
  • 30. The Word is Yours
    Comment on a current topic or question
    Small exhibit on the topic
    Topic should be a bit provocative or perhaps a dilemma
    RW-museum; strong incitements to write ;-)
  • 31.
  • 32. The provocative display
  • 33.
  • 34.
  • 35.
  • 36. The Word is yours
    Statements related to the topic
    Meta debate
    Graffiti
    Errors.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Learning in the Media Mixer
    Experiental learning
    Discovery Learning & Constructivist Learning (Hein)
    Scaffolding devices
  • 46. Challenges
  • 47. Challenges:Copyright
    No concept of ‘fair use’ in Danish law.
    We do not provide commercial content.
    We do provide access to material on the web.
    We cannot stop the users from remixing with copyrighted material.
    We will remove any productions infringing copyright.
  • 48. Challenges: Organizational
    EXTERNAL:
    Disadvantage when dealing with subcontractors.
    Coordinating diverse specialties.
     
    INTERNAL:
    Entrenched notions of the museum-user relationship.
    Loss of professional authority?
    Compartmentalization 
  • 49. Do’s and Don’ts
  • 50. Do’s and Don’ts
     DO:
    Make a detailed description of every installation and how it functions before engaging with subcontractors. Early technical proof-of-concept is important.
    An iterative design process + early technical installation on site
    Concentrate on what you are good at. Outsource the rest.
    Seek expert advice in evaluating subcontractor deliverances.
    Uphold all your promises on time.
    DON’T:
    Make too tight time schedules. Make space for extensive (user) tests on site.
    Take subcontractor assurances at face value. Demand proof of progress.
    Be Mr. Nice Guy.
  • 51. Perspectives & Discussion
    Cultural references are essential for remix culture.
    Museum collections are treasure troves for remixers!
    Copyright: We are convinced that time is working with us, not against us
  • 52. Thanks!
    Thanks for listening
    Time for question, comments and discussion.