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Presentation for fictitious company I made for Business and Professional Speaking class at BC

Presentation for fictitious company I made for Business and Professional Speaking class at BC

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  • 1. Shwoop®
    Mobile Social Networking
  • 2. What is Shwoop?
    “Facebook for cell phones”
    Mobile based social networking
    Cell phone application and service
    Real time, on-the-go networking
    Mobile Social Networking
  • 3. How Shwoop Works
    Key Concepts
    Simplicity: Limited info in profiles
    Customizable: Users select what goes in profile
    Real time: Newsfeeds from friends
    Mobile: Access anywhere
    Meet new people: “Shwoop” or request info from other users
  • 4. How Shwoop Works
    Basic Features
    User register phone number and download app
    User creates profile with picture, name, status, etc.
    Shwoopwill show other users in vicinity
    Text other users through Shwoop without revealing phone number
  • 5. Perceptive Forecasting
    4P’s Analysis
  • 6. Technology
    Over 3 billion cell phones worldwide
    1 billion new phones sold last year
    Popularity of text messaging
    Popularity of social networking sites
    Improved cell phone and network technology
    What it Means for shwoop
    Low start-up costs
    Existing technology
    Large potential user base
    Tap popularity of social networking on cell phone
    Possibility to grow with technology
  • 7. Other Factors
    Shwoop targets “golden” demographic of 18-35 year olds
    Most tech savvy demographic
    Level of Competition:
    Untapped market
    No other service with comparable features
    First mover advantage
  • 8. Product Development
    4P’s Analysis
  • 9. Introduction
    Consumer Electronics Show in Las Vegas
    Initial releases in cities, college towns
    Preload in new phones
    Free app download during trial period
    “Invite” feature
  • 10. Growth
    Similar to growth of Facebook
    Network effects
    High switching costs
    Viral marketing
    Product placement (TV shows, movies)
    Little direct advertising necessary
  • 11. Maturation and Decline
    Go global
    Attract new customers as older users leave the market
    Add new features based on customer feedback
    Open it up to developers
    Improve features of service as mobile technology develops
  • 12. Pricing
    4P’s Analysis
  • 13. Pricing
    Penetration Pricing
    $1.99 to download app
    Service Free
    Mobile carrier charges standard data and text message rates
    Predominantly Advertising Revenue
  • 14. Promotion
    4P’s Analysis
  • 15. Possible Promotions
    Free downloads of app
    Promotions for special events (holidays, movie premieres, etc)
    Cross promotion with mobile phone carriers
    No data charges for first month
    Product placement on TV, movies
    Partnership with Facebook
  • 16. Legal Matters
    Shwoop: Mobile Social Networking
  • 17. Intellectual Property
    “Shwoop” a registered trademark
    Arbitrary name (first user)
    Patent for Shwoop software
    Spend money on advertising to prevent dilution
  • 18. Privacy and Security
    Only for users 18 and older
    Will not display phone numbers, other private info user does not want
    Users can delete profile at any time
    Work with carriers to monitor and prevent spamming
    Hotline for reporting abuse
  • 19. Shwoop®
    Mobile Social Networking