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WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
WTFism: Evading the Expected in Art, Entertainment and Advertising
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WTFism: Evading the Expected in Art, Entertainment and Advertising

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A look inside a growing movement in marketing and media.

A look inside a growing movement in marketing and media.

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  • Transcript

    • 1. Dude,YouGottaSeeThis!
    • 2. WTFism :Evading the Expectedin Art, Entertainment,and Advertising
    • 3. JamesMccrae03.23.11
    • 4. GETREADY
    • 5. GETREADYto see or listen tosomething unexpected
    • 6. GETREADYto share it withyour friends
    • 7. GETREADY
    • 8. GETREADYto forget thedifference betweenGOOD AND BAD
    • 9. GETREADYto forget thedifference betweenREAL AND FAKE
    • 10. GETREADYto forget thedifference betweenSMART AND STUPID
    • 11. GETREADY
    • 12. GETREADYbecause it’salready happening
    • 13. GETREADYbecause it’salready happeningEVERY SINGLE DAY
    • 14. WTFare you talking about?
    • 15. EXACTLY
    • 16. These days, the mostonline buzz, comments,“likes,” and share valueare generated by makingpeople stop and say...
    • 17. WTF?!
    • 18. WTF?!Dude, yougotta see this!
    • 19. Welcome tothe era ofWTFism
    • 20. WTFism is:A growing movementin art, entertainmentand advertising.
    • 21. WTFism is:anything that isso funny
    • 22. WTFism is:anything that isso stupid
    • 23. WTFism is:any thing that isso extreme
    • 24. WTFism is:anything that isso... anything
    • 25. WTFismanything that isso... anythingthat you wantto share it
    • 26. Logic goes outthe window
    • 27. Traditionalevaluations ofgood and baddon’t apply
    • 28. Only onequestionsmatters:
    • 29. Only onequestionsmatters:Is it worthsharing?
    • 30. Rebecca Black’s song “Friday” received17 million YouTube hits in one week, drivenmostly from Facebook and Twitter traffic.People allegedly dislike the song but stillshare it based on WTF factor.
    • 31. Dee & Ricky have made millions on WTFfashion ideas like Lego jewelry and Starterjacket luggage. Their success has led topartnerships with Marc Jacobs, Violette,G-Shock and more.
    • 32. Snickers launched a WTF campaign in 2006by replacing their logo with nonsensical copyvaguely related to eating. The campaignearned a lot of press and inspired multipleparodies.
    • 33. German philosopherFriedrich Nietzscheproposed in 1886 thatsociety was movinginto an era “beyondgood and evil.”
    • 34. He thought traditionalevaluations of goodand bad were outdatedand based on societalframeworks that nolonger existed.
    • 35. He wanted people toevaluate things byNEW, DEMOCRATICstandards
    • 36. WTFismis beyond criticalgood and evil
    • 37. WTFismis beyond criticalgood and evilThere is no “right way”or “wrong way” -onlyconnection
    • 38. WTFismleaves it up to youto determine value
    • 39. Before, we trusted“experts” “Expert opinion”
    • 40. Now, everyone decides
    • 41. Now, everyone decides(and so do their friends)
    • 42. Something truly originalwill spread regardlessof craftsmanship, logicor intellectualism
    • 43. The history of the Internet proves thatoriginal absurdity generates viral content
    • 44. Most agencies,entertainers andartists refuse totake these provenresults seriously.
    • 45. “That won’t work forus. We don’t want toconfuse people.”-Bill Naysayer
    • 46. But WTFismworks because itdoesn’t competeagainst media clutter
    • 47. But WTFismworks because itdoesn’t competeagainst media clutterIt doesn’t even try to
    • 48. It behaves as ifclutter doesn’teven exist
    • 49. It sets the terms ofthe conversation,and transcendseverything else
    • 50. “Consumers are hardto reach because theyignore you.”-Seth Godin
    • 51. No one ignoresWTFism
    • 52. They may love it, hateit, laugh at it, like itbut pretend not to,write mean commentsabout it, or not evenunderstand it.
    • 53. But they talkabout it
    • 54. But they talkabout itAnd they share it
    • 55. “Human beings are farmore likely to communicateideas and information withothers when they areemotionally engaged.”-Maki, doshdosh.com
    • 56. Following a templatewont get peopletalking
    • 57. Following a templatewont get peopletalkingBeing different will
    • 58. If it’s notWTF ...
    • 59. If it’s notWTF ...It’sDUH!
    • 60. T hankyou
    • 61. Share thispresentation
    • 62. Please visitNoBrandLikeHome.comFollow me@NoBrandLikeHome

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