Personal   BrandingJames McCrae   |   nobrandlikehome.com   | 01.26.2012
WARNING:This presentation    includes the following*:    Vanilla Ice         A guy with a mustache     ShamelessTwitter pl...
PERSONAL BRANDING
“Brand” = Emotionalattributes of a company = Friendly technology           The value                                 of br...
Here    Branding requires   focus. You can’t be  everywhere at once.This                             That                 ...
Fun                                       Of Montreal                                                         Outkast     ...
Companies have   brands. Musicians and   artists have brands.   Celebrities have brands.You have a brand too.
Personal branding =• Deciding who you are and whatyou stand for• Focusing on your strengths andbeing OK with your weakness...
PERSONAL BRANDING
PERSONAL BRANDING
1) OnlineThe easiest place to buildyour personal brand in online.               Why?               • It’s immediate       ...
1) OnlineJake Sasseville (cityofsass.com)   Colin Wright (exilelifestyle.com)uses his website to promote his    runs a web...
1) Online                      ?     Who used YouTube to become world famous?
1) Online            Musical genius Justin Bieber
2) Social Media                                • Develop a style.                                • Follow the right people...
2) Social Media                                • Develop a style.                                • Follow the right people...
3) Resume                                          Matthew Epstein                                           launched this...
4) Style                                    These guys have                                    used style to get          ...
5) Relationships                                   You are who                                    you hang                ...
PERSONAL BRANDING
7 BILLION PEOPLE(WHAT MAKES YOU DIFFERENT?)
According to ‘AOL jobs’... 70%of new jobs are filled by networking with    people within your social circle.      (if you’...
PERSONAL BRANDING
1) Define who you are           CHOOSE YOUR MOST           IMPORTANT STRENGTHS           Mary’s strengths:           • Peo...
1) Define who you are    RANK YOUR STRENGTHS    (And build off this foundation)                        Good researcher    ...
2) Start a website  Having a URL is becoming as important          as having an address
2) Start a websiteHow to get started:                 Platform options:• Launch anything. Even a blog  or brief bio.• Shar...
Let’s talk aboutauthenticity...
Remember this guy?                THE GOOD                • First hip-hop single                  to reach #1             ...
What do you remember most?                THE BAD FAKE                • Lied about his past                • Stole the bea...
Be    Consistent       Be    AuthenticBut don’t get stuck
You’ve found your personalbrand. Now what? Don’t juststand there. Pivot.             Your            skill set
“Pivoting” is planting one foot in yourcore skill set while exploring newdirections.                              Side    ...
Suddenly your skill set lookslike this...             Your            skill set
LET’S RECAP...                 = How you show the world                   who you are compared                   to everyo...
Don’t forget to smile!The best brands are happy, friendly, and fun.
Thank You!Find me on Twitter@jamesmccrae
Personal Branding: What? Where? Why? How?
Personal Branding: What? Where? Why? How?
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Personal Branding: What? Where? Why? How?

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2012 has been called "the year of personal branding." This presentation covers several aspects of personal branding, from style to resume to online positioning. Enjoy, and unlock your own personal brand.

Published in: Career, Business, Technology

Personal Branding: What? Where? Why? How?

  1. 1. Personal BrandingJames McCrae | nobrandlikehome.com | 01.26.2012
  2. 2. WARNING:This presentation includes the following*: Vanilla Ice A guy with a mustache ShamelessTwitter plugs (followme @jamesmccrae) No nudity *Proceed with caution
  3. 3. PERSONAL BRANDING
  4. 4. “Brand” = Emotionalattributes of a company = Friendly technology The value of brand? = The pursuit of excellence Product (99¢) = Adventure and exploration = Reliability Brand ($2.50)
  5. 5. Here Branding requires focus. You can’t be everywhere at once.This That There
  6. 6. Fun Of Montreal Outkast Beyonce The KillersTraditional The Beatles Innovative The Strokes Animal Collective Wilco U2 Elliot Smith Serious Radiohead
  7. 7. Companies have brands. Musicians and artists have brands. Celebrities have brands.You have a brand too.
  8. 8. Personal branding =• Deciding who you are and whatyou stand for• Focusing on your strengths andbeing OK with your weaknesses• Asking yourself “What is theONE THING I want people toremember about me?”
  9. 9. PERSONAL BRANDING
  10. 10. PERSONAL BRANDING
  11. 11. 1) OnlineThe easiest place to buildyour personal brand in online. Why? • It’s immediate • It’s cheap • It’s open (go ahead and experiment) • It’s new (You can start fresh - no peer pressure or expectations)
  12. 12. 1) OnlineJake Sasseville (cityofsass.com) Colin Wright (exilelifestyle.com)uses his website to promote his runs a website about business,various TV projects. As of 2011 minimalism and world travel.he is using the internet as an Every four months he lets hisexperiment in book publishing. readers vote on which new country he moves to. He only owns 50 things.
  13. 13. 1) Online ? Who used YouTube to become world famous?
  14. 14. 1) Online Musical genius Justin Bieber
  15. 15. 2) Social Media • Develop a style. • Follow the right people. • Use it for fun, informal networking. • Don’t just talk. Don’t just listen. Participate. • Sometimes, it’s OK to be stupid. (After all, it’s only social media)PRO TIP: It’s easier to meet people online. There’s no barrierbetween people. Use online introductions to build real-liferelationships.
  16. 16. 2) Social Media • Develop a style. • Follow the right people. • Use it for fun, informal networking. • Don’t just talk. Don’t just listen. Participate. • Sometimes, it’s OK to be stupid. (After all, it’s only social media)PRO TIP: It’s easier to meet people online. There’s no barrierbetween people. Use online introductions to build real-liferelationships.
  17. 17. 3) Resume Matthew Epstein launched this website to get Google’s attention. There’s no excuse for having a boring resume
  18. 18. 4) Style These guys have used style to get noticed and stay remembered Nick WoosterScott Seekins Theophilus London
  19. 19. 5) Relationships You are who you hang out with. Kanye West started Kim Kardashian became associating with Kid Cudi to famous by association gain an underground pedigree
  20. 20. PERSONAL BRANDING
  21. 21. 7 BILLION PEOPLE(WHAT MAKES YOU DIFFERENT?)
  22. 22. According to ‘AOL jobs’... 70%of new jobs are filled by networking with people within your social circle. (if you’re not connected you’re neglected)
  23. 23. PERSONAL BRANDING
  24. 24. 1) Define who you are CHOOSE YOUR MOST IMPORTANT STRENGTHS Mary’s strengths: • People person • Organized “Mary” • Good researcher • Good writing skills
  25. 25. 1) Define who you are RANK YOUR STRENGTHS (And build off this foundation) Good researcher Good writing skills Organized People person
  26. 26. 2) Start a website Having a URL is becoming as important as having an address
  27. 27. 2) Start a websiteHow to get started: Platform options:• Launch anything. Even a blog or brief bio.• Share the real you. (Resumes don’t tell the whole story)• Find your hook (this might have nothing to do with your job)• Develop online relationships.• Start small. Grow.• Don’t be “publish-shy”
  28. 28. Let’s talk aboutauthenticity...
  29. 29. Remember this guy? THE GOOD • First hip-hop single to reach #1 • Dated Madonna • American Music Award for “best new artist” • Over 40 million records sold
  30. 30. What do you remember most? THE BAD FAKE • Lied about his past • Stole the beat for “Ice Ice Baby” • Entire persona was a fabrication • Music industry puppet
  31. 31. Be Consistent Be AuthenticBut don’t get stuck
  32. 32. You’ve found your personalbrand. Now what? Don’t juststand there. Pivot. Your skill set
  33. 33. “Pivoting” is planting one foot in yourcore skill set while exploring newdirections. Side Experiment project Your skill set Learning Curiosity more
  34. 34. Suddenly your skill set lookslike this... Your skill set
  35. 35. LET’S RECAP... = How you show the world who you are compared to everyone else. = Wherever works for you and your goals = To control your reputation and be noticed. = With authenticity and without fear.
  36. 36. Don’t forget to smile!The best brands are happy, friendly, and fun.
  37. 37. Thank You!Find me on Twitter@jamesmccrae

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