Publishing 2.0: Not Just For Journals Society for Scholarly Publishing, Baltimore Concurrent 4C 29 May 2009 Julie Noblitt, Associate Director [email_address]

Overview Multi-channel, multi-product landscape Levels of integration Recommendations Conclusion: Cheeky observation from the technologists

Multi-channel, multi-product landscape

Levels of integration

Recommendations

Conclusion: Cheeky observation from the technologists

Books Online Scholarly books and journals traditionally very separate As more books go online, the line will blur Scholarly books, while quite distinct from journals, will start to be Sold by subscription Regularly updated Versioned content, perhaps Enhanced with video, audio content Linked to other books Indexed in A&Is Abstracted Blogged, tweeted, facebooked, annotated, and bookmarked online Cited more Read by more students

Scholarly books and journals traditionally very separate

As more books go online, the line will blur

Scholarly books, while quite distinct from journals, will start to be

Sold by subscription

Regularly updated

Versioned content, perhaps

Enhanced with video, audio content

Linked to other books

Indexed in A&Is

Abstracted

Blogged, tweeted, facebooked, annotated, and bookmarked online

Cited more

Read by more students

Publisher 2.0: Content Articles/chapters are packaging for information It’s about information, not articles/chapters Information is used, not just read Computable objects, not plain text Dynamic collections, not just issues and editions Publisher not a distributor but a network channel manager – for example…

Articles/chapters are packaging for information

It’s about information, not articles/chapters

Information is used, not just read

Computable objects, not plain text

Dynamic collections, not just issues and editions

Publisher not a distributor but a network channel manager – for example…

Where is the New York Times? Paper Print on Demand Times Digest Times Reader Electronic Edition (via NewsStand) NYTimes.com Specific Content Collections (topical) RSS Widgets Blogs Podcasts eBook readers (Kindle) Smartphones (iPhone and Blackberry) MP3 players (iPod) Alerts Telephone Pager YouTube Facebook Myspace TimesPeople

Paper

Print on Demand

Times Digest

Times Reader

Electronic Edition (via NewsStand)

NYTimes.com

Specific Content Collections (topical)

RSS

Widgets

Blogs

Podcasts

eBook readers (Kindle)

Smartphones (iPhone and Blackberry)

MP3 players (iPod)

Alerts

Telephone

Pager

YouTube

Facebook

Myspace

TimesPeople

Intelligent content integration Ability for publishers to create value by linking multiple sources of diverse content (eg books and journals) Links that point users to related content Search indexing, taxonomies and/or clustering to make connections intelligent Widgets to make connections dynamic

Ability for publishers to create value by linking multiple sources of diverse content (eg books and journals)

Links that point users to related content

Search indexing, taxonomies and/or clustering to make connections intelligent

Widgets to make connections dynamic

Integration: single publisher Examples AAP Red Book and Pediatrics Cold Spring Harbor Laboratory Press Royal Society of Medicine Press

Examples

AAP Red Book and Pediatrics

Cold Spring Harbor Laboratory Press

Royal Society of Medicine Press

Integration: Article in Pediatrics

Cold Spring Harbor Laboratory Press: Protocols Database

Cold Spring Harbor Laboratory Press:

Protocols Database

Integration: multiple publishers Examples GeoScienceWorld http:// www.geoscienceworld.org / Multi-publisher platform of geosciences research content (26 publishers) Integrates nearly 40 journals, books, and a major bibliographic database (GeoRef) Science Signaling http:// stke.sciencemag.org / virtual journal, directory, forums, podcasts, glossary, more…

Examples

GeoScienceWorld http:// www.geoscienceworld.org /

Multi-publisher platform of geosciences research content (26 publishers)

Integrates nearly 40 journals, books, and a major bibliographic database (GeoRef)

Science Signaling http:// stke.sciencemag.org /

virtual journal, directory, forums, podcasts, glossary, more…

Subject collections across 3 publishers, 5 publications

What’s coming Lots more books online More intelligent tools interactive marketing context-sensitive display product creation More channels for discoverability More experimentation social networking/bookmarking recommendation systems annotation technologies

Lots more books online

More intelligent tools

interactive marketing

context-sensitive display

product creation

More channels for discoverability

More experimentation

social networking/bookmarking

recommendation systems

annotation technologies

NEW Biomechanics book : Sign me up for a free trial of all related book and reference work content Mock-up only Dynamic widget display Key methods in Biomechanics: Retraction techniques for rehabilitation after knee surgery Am J Med 546:24 Use of 5HTP receptor-binding assay in treatment of muscle injury Sport Med 45 Methods of tissue graft. Review Biomec Treatment of ligament tear and methods in re-connection. Biomechanics MORE

Key methods in Biomechanics:

Retraction techniques for rehabilitation after knee surgery Am J Med 546:24

Use of 5HTP receptor-binding assay in treatment of muscle injury Sport Med 45

Methods of tissue graft. Review Biomec

Treatment of ligament tear and methods in re-connection. Biomechanics

MORE

Mock-up only Related reference work in Epidemiology: Sign me up for a free trial of all related book and reference work content Key Methods in Epidemiology: Population displacement measures in pandemics Am J Epidem 556:24 Use of regression analysis in disease spread across urban environments Disease and Population 45:560-98 Methods of census-taking Review Epi MORE

Key Methods in Epidemiology:

Population displacement measures in pandemics Am J Epidem 556:24

Use of regression analysis in disease spread across urban environments Disease and Population 45:560-98

Methods of census-taking Review Epi

MORE

Recommendations Make your content portable and interoperable Use a content-agnostic delivery platform let your content interoperate with other information deliver your content to a variety of devices organize your content in new ways flexibly mix and match content to create new “products” Make content friendly to new devices iPhone – identifying an appropriate figure, or short version of title Channel-optimization (like SEO) for storefronts, etc Use one channel to market other channels Eg. print journal should talk about podcasts Tie content and channels together intelligently Video on article should appear on video sites as well as article page

Make your content portable and interoperable

Use a content-agnostic delivery platform

let your content interoperate with other information

deliver your content to a variety of devices

organize your content in new ways

flexibly mix and match content to create new “products”

Make content friendly to new devices

iPhone – identifying an appropriate figure, or short version of title

Channel-optimization (like SEO) for storefronts, etc

Use one channel to market other channels

Eg. print journal should talk about podcasts

Tie content and channels together intelligently

Video on article should appear on video sites as well as article page

Cheeky observation Quote: As in any market transition, there will be winners and losers. Winners: Scientists and researchers, (Indirectly) everyone who benefits from the products created by scientists and researchers, New publishers (or some other entity) that add enough value to free source data that they are still able to charge for it. Losers: Traditional STM publishers who cling too tightly to their current cash cow and so cannot effectively ride the next wave. Why the Web 3.0 Conference Was a Success by Bernard Lunn / May 26, 2009 11:40 AM http://www.readwriteweb.com/archives/why_web_30_conference_was_a_success.php

Quote:

As in any market transition, there will be winners and losers.

Winners:

Scientists and researchers,

(Indirectly) everyone who benefits from the products created by scientists and researchers,

New publishers (or some other entity) that add enough value to free source data that they are still able to charge for it.

Losers:

Traditional STM publishers who cling too tightly to their current cash cow and so cannot effectively ride the next wave.

Thank you Julie Noblitt, Associate Director HighWire Press [email_address]

Thank you

Julie Noblitt, Associate Director

HighWire Press

[email_address]