Social Media 101


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Social Media 101

  1. 1. Social Media 101 <ul><li>Today’s Focus: </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul>
  2. 2. Social Media Stats <ul><li>60% of Americans use social media </li></ul><ul><li>93% of them believe that companies should have an online presence </li></ul><ul><li>85% think that companies should regularly interact with customers. </li></ul>
  3. 3. Average age of a Social Media User: <ul><li>Myspace - 27 years old </li></ul><ul><li>Linkedin - 39 years old </li></ul><ul><li>Facebook - 33 years old </li></ul><ul><li>Twitter - 31 years old </li></ul>
  4. 4. Micro-blogging 101 <ul><li>What’s all the tweeting about </li></ul>
  5. 5. What is Micro-blogging? Micro-blogging  is a form of blogging that limits the size of each post; for instance, Twitter updates can contain only 140 characters.  Bet you can’t guess what is the most popular micro-blogging site...
  6. 6. Twitter <ul><li>Twitter’s website draws 54 million visitors per month (ComScore) </li></ul><ul><li>1.3 billion tweet messages are sent via mobile device (Nelson Ratings) </li></ul><ul><li>As of 10/22 5 billion tweets have been sent </li></ul>
  7. 7. Basic Twitter Terms Followers People who follow your updates. # sign a community driven practice of tagging an individual tweet by using a hash (#) in front of the tag. Putting #realestate means that the topic is about real estate. Hashtags help the community to find and follow specific topics. @ reply The @ sign is used to indicate that you are replying to a specific username. For example, if JillWebb tweets a question, you will reply with @JillWebb with your answer. Remember that when you use @reply it is visible to everyone – for private communications use a direct message. Direct Message or DM The Twitter equivalent to e-mail. You may only send direct messages to those following you. To do so, click on “Direct Message” on their profile and type out your message, again only up to 140 characters. RT/Retweeting The process whereby you repost someone else’s Twitter post on your feed. The proper form for this is: RT so if you like something that you want to RT all you have to do is copy and paste the Tweet you like then in front of it put RT@username (the username of the person you are RTing)
  8. 8. Twitter Tips Give Your Followers Value Answer questions that your followers have if you know the answer. Share helpful tips for your industry that don’t have to do with your followers buying your product. Tell a joke. Always give your followers something that they can take away from the conversation and use. They will recommend you to your friends and you will generate tweets that will encourage new people to follow you. Tweet in Peak Times Peak times are basically during the day throughout the work week. I prefer anytime between 10am -4pm Tuesday through Friday. The best times are 1pm to 4pm. Tweet Regularly Tweet often, but only if you have something of value to say. You should aim for a few tweets a day to keep yourself top of mind to your followers. However avoid overload tweeting which can be annoying and can upset your followers. Also remember the 80/20 rule when tweeting: 80% value added and conversational 20% about your company or product. Use TweetDeck TweetDeck is a program that you download to your desktop that makes tweeting so much easier not to mention more organized. You track multiple Twitter, Facebook, and Myspace accounts not to mention post simultaneously to all accounts or just some of them at your choosing. For a tutorial on how to use Tweetdeck please go to my blog at
  9. 9. Twitter Tips <ul><li>Tweet From Your Cell Phone </li></ul><ul><li>Tweeting from your cell phone means you can give updates from anywhere to include both text tweets and photo tweets. (more on Aps that can help coming up) </li></ul><ul><li>Schedule (Some) of Your Tweets </li></ul><ul><li>Although I do not recommend you schedule all of your tweets I do suggest you use a service like to schedule tweets ahead of time. This will save you tons of time and keep you top of mind for your followers. Make sure to still tweet time sensitive things and still check your twitter board often to join in the conversation. </li></ul><ul><li>Track Your Progress </li></ul><ul><li>www.Twitalyzer. com - very easy to use, easy to read and understand at first glance makes suggestions to improve your standings! </li></ul><ul><li>Connect It All Together </li></ul><ul><li>Another time saving tip is to connect your other social media accounts to Twitter so that when you update your other accounts Twitter will send out a notification to your followers automatically. I use this for: </li></ul><ul><li>Activerain Blog </li></ul><ul><li>Facebook Fan Page </li></ul><ul><li>YouTube Video </li></ul>
  10. 10. Twitter can be used in several ways for business: <ul><ul><ul><li>Cross promotions </li></ul></ul></ul><ul><ul><ul><ul><li>ads & specials </li></ul></ul></ul></ul><ul><ul><ul><ul><li>blog post & company news </li></ul></ul></ul></ul><ul><ul><ul><li>Value added content </li></ul></ul></ul><ul><ul><ul><ul><li>educational tools </li></ul></ul></ul></ul><ul><ul><ul><ul><li>helpful links </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Listen and engage </li></ul></ul></ul></ul><ul><ul><ul><li>Customer service </li></ul></ul></ul>
  11. 11. Facebook Facebook now has over 350 million active users giving any business a huge opportunity to create a larger product following and increased brand awareness. Facebook offers many advertising tools that help businesses to target their demographic to help build a presence. Basic strategy would be to create a fan page and promote the page through eblast communications, website link through, and Facebook targeted advertisements.
  12. 12. Facebook Stats <ul><li>There are 350 million active users </li></ul><ul><li>The fastest growing demographic is 35+ </li></ul><ul><li>65 million users access Facebook through their mobile device </li></ul><ul><li>The average age of a Facebook user is 33 </li></ul><ul><li>More then 10 million users become fans of pages each day </li></ul>
  13. 13. Facebook for Campbell Homes Profile: The profile is private and people must request to be “friends” or be invited. I keep this mostly for industry professionals. Current number of “Friends”: 353 and growing Fan Page: The fan page is public and can be found at . The purpose of the fan page is to add value content for consumers, homeshoppers, realtors and anyone else who is a “fan”. The fan page is the main focus of any social media activities we do on Facebook. Current number of “Fans”: 257 and growing
  14. 14. Best Practices <ul><li>Its important to post new information, photos, & videos regularly to keep content fresh. </li></ul><ul><li>Respond to questions and messages left on the wall within 24 hours. </li></ul><ul><li>Do not fall victim to the ideas that “if you build it they will come.” You will need a strategy for getting people to become fans. </li></ul><ul><li>Don’t think of your fan page as a marketing channel to push your company’s message. Think of it as a community where you can participate and add value. </li></ul><ul><li>After you have 100 fans make sure to create a vanity url. </li></ul>
  15. 15. YouTube Founded in 2005 YouTube is not only the worlds most popular online video community is is also now the most popular searching site. (Which is why Google acquired YouTube in 2008)
  16. 16. YouTube Stats <ul><li>20 hours of video is uploaded every minute </li></ul><ul><li>Average video length - 2 minutes 46 sec. </li></ul><ul><li>Time it would take to view all video content on YouTube - 412.3 years </li></ul>
  17. 17. YouTube Site Features <ul><li>video hosting </li></ul><ul><li>video embedding </li></ul><ul><li>public/private video options </li></ul><ul><li>record from webcam </li></ul><ul><li>audio swap </li></ul><ul><li>subscriptions </li></ul><ul><li>comments </li></ul>
  18. 18. Flickr Photo Sharing Hosts over 4 billion images Owned by Yahoo! Upload limits for a free account is 100MB
  19. 19. If there is one thing I want you to take away from this... ...its that social media whether it be through Facebook, twitter or any other outlet you prefer, is not about SELLING and TELLING. Social media is about engaging people in conversation, building trust, building relationships, being HUMAN. Yes it's OK to post stuff about your company but also try to post things that are of value. Social media is not a tool to create profits it's a tool to create followers, loyal ones at that, who will tell your story to their followers and sooner or later your followers might even become customers. Join the conversation and build relationships that you might not have been able to have if it were not for Social Media.
  20. 20. Presentation by: Kelly Noble Questions? [email_address]