Oral Communication
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Oral Communication

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A discussion on how oral communication aids in marketing & commerce ...

A discussion on how oral communication aids in marketing & commerce

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  • 1. I. History of Oral Communication
  • 2. History of Oral Communication
    • Speech was developed about 200,000 years ago
    • Symbols were developed about 30,000 years ago
    • Writing was developed about 7,000
  • 3. History of Oral Communication
    • Evolution of the brain differentiated humans from animals, as among other things it allowed humans to master a very efficient form of communication - speech.
  • 4. History of Oral Communication
    • FOXP2 regulates genes involved in the development of tissues such as brain, lung, and gut.
    • FOXP2 is required for proper brain and lung development
  • 5. II. Definition of Terms
  • 6. Definition of Terms
    • Oral communication: the conveyance of ideas and information in forms that can be listened to or spoken
    • Verbal Oral communication: the conveyance of ideas and information in forms that can be listened to or spoken using words
    • Non Verbal Oral communication: the conveyance of ideas and information in forms that can be listened to or spoken using no words
  • 7. Definition of Terms (continued…)
    • Examples of Nonverbal Oral Messages
    • Intonations :
      • rising intonation for echo or declarative questions ( He found it on the street? )
      • falling intonation for wh- questions ( Where did he find it? ) and statements ( He found it on the street. ).
    • Grunts:
    • Sighs: used to express relief
    • Pitch:
    • Volume:
    • Silence:
    • Others…
  • 8. Definition of Terms (continued…)
    • Paralanguage : non-verbal elements of communication used to modify meaning and convey emotion.
  • 9. Definition of Terms (continued…)
    • Manner of Articulation : describes how the tongue, lips, and other speech organs are involved in making a sound make contact
  • 10. III. Uses / Purpose
  • 11. Guess the Tagline?
    • Just do it. (1988)
  • 12. Guess the Tagline?
    • Melts in your mouth, not in your hands. (1954)
  • 13. Guess the Tagline?
    • When it absolutely, positively has to be there overnight. (1982)
  • 14. Guess the Tagline?
    • Finger-lickin’ good! (1952)
  • 15. Guess the Tagline?
    • Let your fingers do the walking. (1964)
  • 16. Guess the Tagline?
    • The happiest place on earth. (1960s)
  • 17. Guess the Tagline?
    • Fly the friendly skies. (1966)
  • 18. Guess the Tagline?
    • Kills bugs dead. (1966)
  • 19. Guess the Tagline?
    • Share moments. Share life. (1990s)
  • 20. Guess the Tagline?
    • Think outside the box. (1990s)
    • Think different. (1998)
  • 21. Guess the Tagline?
    • Reach out and touch someone. (1979)
  • 22. Guess the Tagline?
    • The mind is a terrible thing to waste. (1972)
  • 23. Guess the Tagline?
    • Look, Ma, no cavities! (1958)
  • 24. Guess the Tagline?
    • This is your brain. This is your brain on drugs. Any questions? (1987)
  • 25. Guess the Tagline?
    • We bring good things to life. (1981)
  • 26. Guess the Tagline?
    • They’re gr-r-r-eat! (1950s)
  • 27. “ It's not what he said, it's the way he said it.”
  • 28. Business Uses of Paralanguage & Oral Communication
    • Used to emphasize other forms of communication
    • Used to express / hide emotions or attitudes
    • Used as a tool to better recall an idea or concept of a product or company
  • 29. IV. Advantages & Drawbacks
  • 30. Advantages
    • Able to retransmit information to others thru word of mouth unlike nonverbal visual communication
    • Paralanguage transcends language barriers
    • Does not require visual contact
  • 31. Disadvantages
    • Paralanguage is mostly limited to face to face contact
    • Except for paralanguage, it is subject to language barriers
  • 32. -End of Report-