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Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
Mobile trends and advertising
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Mobile trends and advertising

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A quick overview on recent trends in mobile (2011) and introduction into mobile advertising

A quick overview on recent trends in mobile (2011) and introduction into mobile advertising

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  • 1. Mobile Trends & Advertising Noam Yasour December 2011
  • 2. Mobile is Big and getting even Bigger
  • 3. It’s an App World..
  • 4. And its also a FREE one
  • 5. Freemium is on the rise, as the competition for attention increases
  • 6. iOS is still #1, but WP7 is moving up
  • 7. iOS is still more attractive. Why?
  • 8. Total Revenues per App Store
  • 9. Also on a user basis..
  • 10. 101 Mobile Advertising
  • 11. Size Does Matter
  • 12. Media Time vs. Ad Spent is still out of proportion Source: KPCB – Internet Trends 2011
  • 13. But What Formats?
  • 14. If everyone are doing it…
  • 15. 3 Main Business Models • CPC – Cost Per Click (eCPM $1 - $5 USD) • CPM – Cost Per Mil (eCPM $2 - $10 USD) • CPI – Cost per Install (eCPM $20 - $30 USD)
  • 16. CPC - The Basics • Ad Requests – – MAU x No. of Sessions x Session Duration / Ad Duration (over simplified version) • Ad Impressions – actual displays of ads • Fill Rate – Impressions / Requests – Varies by country & platform – 60% - 90% on average in top “mobile” countries • Click Through Rate (CTR) – – No. of Clicks / 1000 Impressions – 1% - 2% on average is normal • CPC Rate – varies by country & platform – US - $0.05 – $0.10 – UK - $0.07 - $0.15 – DE - $0.12 - $0.25 – FR - $0.10 - $0.15 – IT - $0.09 - $0.13 – CN - $0.01 - $0.02 • eCPM – CPC x CTR x 1000 (good measure for performance comparison) • Revenues – eCPM x Ad Impressions / 1000
  • 17. Incentivized Advertising Incentivized Clips Offerwall
  • 18. CPI & Interstitials
  • 19. Who Should I work with??? Mobile Ad Networks Yield Optimizers Incentivized Advertising Mediation Platforms
  • 20. One Platform to Rule Them All 1. App Makes an Ad Call Mediation Platforms 2. Mediation chooses best ad network 3. Ad Network Returns Ad
  • 21. Golden Rules of Mobile Ads 1. Don’t bother, unless it’s big (or premium) 2. Always work with more than 1 partners (use a mediation platform for that) 3. Location, Location, Location (Ad Placement) 4. Use Analytics (understand your users) 5. Experiment with various partners until you find the right mix
  • 22. Q&A For slides and more information about mobile: – Twitter: @nyasour – Blog: http://www.tumblr.com/blog/nyasour

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