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Mobile trends and advertising

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A quick overview on recent trends in mobile (2011) and introduction into mobile advertising

A quick overview on recent trends in mobile (2011) and introduction into mobile advertising

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  • Full Name Full Name Comment goes here.
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  • Minor correction - the CORRECT blog URL is nyasour.tumblr.com
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  • Hi Oriel,

    fully agree. The slide is only to illustrate the complexity of the market and is not intended to cover all the available services. My apologies for leaving Appsfire outside of the slide.

    Due to this complexity, I recommend to use a mediation (on the publisher side), and experiment the hell out of it...

    Cheers,
    Noam
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  • you are missing a lot of the mobile app advertising services like appsfire in your ad network map
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    Mobile trends and advertising Mobile trends and advertising Presentation Transcript

    • Mobile Trends & Advertising Noam Yasour December 2011
    • Mobile is Big and getting even Bigger
    • It’s an App World..
    • And its also a FREE one
    • Freemium is on the rise, as thecompetition for attention increases
    • iOS is still #1, but WP7 is moving up
    • iOS is still more attractive. Why?
    • Total Revenues per App Store
    • Also on a user basis..
    • 101 Mobile Advertising
    • Size Does Matter
    • Media Time vs. Ad Spent is still out of proportion Source: KPCB – Internet Trends 2011
    • But What Formats?
    • If everyone are doing it…
    • 3 Main Business Models• CPC – Cost Per Click (eCPM $1 - $5 USD)• CPM – Cost Per Mil (eCPM $2 - $10 USD)• CPI – Cost per Install (eCPM $20 - $30 USD)
    • CPC - The Basics• Ad Requests – – MAU x No. of Sessions x Session Duration / Ad Duration (over simplified version)• Ad Impressions – actual displays of ads• Fill Rate – Impressions / Requests – Varies by country & platform – 60% - 90% on average in top “mobile” countries• Click Through Rate (CTR) – – No. of Clicks / 1000 Impressions – 1% - 2% on average is normal• CPC Rate – varies by country & platform – US - $0.05 – $0.10 – UK - $0.07 - $0.15 – DE - $0.12 - $0.25 – FR - $0.10 - $0.15 – IT - $0.09 - $0.13 – CN - $0.01 - $0.02• eCPM – CPC x CTR x 1000 (good measure for performance comparison)• Revenues – eCPM x Ad Impressions / 1000
    • Incentivized Advertising OfferwallIncentivized Clips
    • CPI & Interstitials
    • Who Should I work with??? Mobile Ad Networks Yield Optimizers Mediation PlatformsIncentivized Advertising
    • One Platform to Rule Them All 3. Ad Network Returns Ad 2. Mediation chooses best1. App Makes ad network an Ad Call Mediation Platforms
    • Golden Rules of Mobile Ads1. Don’t bother, unless it’s big (or premium)2. Always work with more than 1 partners (use a mediation platform for that)3. Location, Location, Location (Ad Placement)4. Use Analytics (understand your users)5. Experiment with various partners until you find the right mix
    • Q&AFor slides and more information about mobile: – Twitter: @nyasour – Blog: http://www.tumblr.com/blog/nyasour