Community Fundraising
Noam Kostucki
Raised :
$100,000,000
1.Barrier to do good
2.Your network
3.Their motivation
4. Communicate
5. Enable
1. Mastery
2.Autonomy
3.Personal interests
4. Belonging
Mastery
Autonomy
Days
20% time
Personal Interests
Belonging
General: business, music, blogging, videos 130,000,000
Friends and family 500,000,000
Live updates: general 160,000,000
Sh...
1. Mastery
2.Autonomy
3.Personal interests
4. Belonging
1.Barrier to do good
2.Your network
3.Their motivation
4. Communicate
5. Enable
32
Noam Kostucki
www.bit.ly/noamkos
Connect on
Text
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
What energises volunteer fundraisers?
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What energises volunteer fundraisers?

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Come along to explore the key principles of fundraising from the local community. Learn how to use volunteer networks as a resource to develop a holistic management model approach to community fundraising.

The training was delivered as part of the fundraising fair at the Directory of Social Change.

Published in: News & Politics, Technology
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  • £53 billion = sector
    50% from individuals
    ROI for community fundraising = £2.79 : £1
  • Kiva started in 2005
    Payback rate of 97.88%
  • Feel there’s untapped potential?
  • Want to raise lots of money for your charity? Wrong: strategy is not to patch leaking bucket!! Money’s only a way to get something done, focus is on what you do…
  • You want to solve a problem!! Want to do good  that’s the most important to remember!
  • Greenpeace is a master at using volunteers… in 5 years increased by 1.4 million supporters in 18 countries! They help you achieve your purpose… how do we achieve the purpose better and energise them? I’ve got 2 methods. One takes 1 step, the other one 5… so here’s the easier method:
  • This is the method I’d suggest everyone who wants a quick fix. For the others, I’ve got the “not so easy method”  in 5 steps
  • 1. What’s stopping you? What are the barriers you’re facing?
  • 2. Who’s in your network? You’re looking for the champions…
  • You might be surprised what you find when you start looking around!
  • Then you might also have a kid like charlie simpson who at 7 raised £210,000 for haiti!!
  • 3. What are their motivations?
  • So what motivates people then?
  • AIESEC size: 40,000 active members, 110 countries, >99% of volunteers and rotation of leadership = 1 year
    AIESEC Ahmadabad Consulting: refused paid jobs to volunteer for personal growth
  • Management = 20th Century invention… like TV, doesn’t mean it’s gonna work for ever
    Traditional management = Great for compliance
    Engagement (what charities want!) => Self direction
    Few times a year > Tell engineers work on anything you want, as long as not regular job
  • “Have to deliver over night”
    Autonomy over time, tasks and techniques
    At Google +/- half of all new products / services during that 20% time > Gmail, Google Ads, Orkut, Google News
  • Make it easy to help!
  • Pennsylvania: volunteer for clinton and did paper work (process), then Obama and asked about passion… personal interest: Star Trek > talk about Obama at conventions and forums
  • Numbers in January 09 - Facebook = 240,000,000 – myspace = 250,000,000 – Twitter = 11,000,000 – LinkedIn = 40,000,000
    Jan 2009:
    MySpace: 263,000,000
    Facebook: 250,000,000
    Twitter: 11,000,000
    LinkedIn: 36,000,000
    Flickr: 32,000,000
  • 4. Communicate > use social networks!
  • Microsoft, mid 90s… lots resources: expert, money, management, structure, marketing, etc
    New model: fun, no professionals, no money
    No sober economist would have predicted what happened…
  • 14 million articles
    350 million edits
    May 2009… stopped Encarta.
    Encyclopedia Britanica… THE reference… 184x less hits than Wiki, and now try to copy their strategy
  • 5. Enable >> by giving people ownership: the big issue understood this very well!
  • This is how you help people do what they dream of doing but can’t… and they’ll be thankful to you so they’ll want to do more!
  • What energises volunteer fundraisers?

    1. 1. Community Fundraising Noam Kostucki
    2. 2. Raised : $100,000,000
    3. 3. 1.Barrier to do good 2.Your network 3.Their motivation 4. Communicate 5. Enable
    4. 4. 1. Mastery 2.Autonomy 3.Personal interests 4. Belonging
    5. 5. Mastery
    6. 6. Autonomy
    7. 7. Days 20% time
    8. 8. Personal Interests
    9. 9. Belonging
    10. 10. General: business, music, blogging, videos 130,000,000 Friends and family 500,000,000 Live updates: general 160,000,000 Sharing videos: 6,300,000,000 videos 3rd most visited website in world Free calls, video calls and audio conferences 11,000,000 Professional social network 80,000,000 Sharing photos: 4,000,000,000 pictures 32,000,000
    11. 11. 1. Mastery 2.Autonomy 3.Personal interests 4. Belonging
    12. 12. 1.Barrier to do good 2.Your network 3.Their motivation 4. Communicate 5. Enable
    13. 13. 32
    14. 14. Noam Kostucki www.bit.ly/noamkos Connect on Text
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