Making the ask: is that
the best we can do?
Noam Kostucki
Ken Burnett
www.sofii.org
www.bit.ly/noamTEDtalk
Give people
the Joy of
Giving
“Acting in one’s
own benefit
despite others”
How do they feel?
How do they feel?
V.A.K.
Indirect
People oriented
Feeling
Direct
Task oriented
Thinking
Optmistic
Extraverted
Pessimistic
Introverted
Fun
Enthusias...
Noam Kostucki
www.bit.ly/noamkos
Connect on
Text
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
Making the ask: Giving back the joy of giving
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Making the ask: Giving back the joy of giving

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Over 50% of the people who make donations do it because they have been asked to. Giving to charity used to be a source of pride, and a mark of respect within the community. There used to be a joy in giving. Learn how to make the ask, and how to make your donors HAPPY to give you money.

The training was delivered as part of the fundraising fair at the Directory of Social Change.

Published in: Business, Economy & Finance
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  • How many of you struggle with this?
  • Sell a car to your neighboor (1min each) + short debrief: why are car salesmen best trained to know all tricks to sell you stuff? Cuz it’s usually a one-off and a fairly large sum…
  • So what do they need? What are their motivations?
  • I’ve been quoting this guru of fundraising for years (best book in F/R)… and he recently quoted me, so I am honored to quote him, quoting me!
  • This is what I call the joy of giving.
  • Stop thinking so much about your case for support and start thinking more of THEIR case for support!
  • Asking the right questions
  • Making the ask: Giving back the joy of giving

    1. 1. Making the ask: is that the best we can do? Noam Kostucki
    2. 2. Ken Burnett www.sofii.org
    3. 3. www.bit.ly/noamTEDtalk
    4. 4. Give people the Joy of Giving
    5. 5. “Acting in one’s own benefit despite others”
    6. 6. How do they feel?
    7. 7. How do they feel?
    8. 8. V.A.K.
    9. 9. Indirect People oriented Feeling Direct Task oriented Thinking Optmistic Extraverted Pessimistic Introverted Fun Enthusiastic Optimistic Unstructured Can be mischievous Forms opinions from feelings People-oriented Nice Can be slow to change Avoids confrontation and conflict Wants harmony Likes to know motivations Intuitive Direct Results-oriented Loves change and challenge Decides quickly Risk taker Seeks solutions Can be hasty Wants appreciation for job done – but does not want to be condescended to Decides after evaluation May be self-critical Concerned with ideas and principles Logical Process People Challenge Creative
    10. 10. Noam Kostucki www.bit.ly/noamkos Connect on Text

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