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How Social Media Can Help Achieve Your Fundraising Goals
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How Social Media Can Help Achieve Your Fundraising Goals

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This is the powerpoint that supported the - How Social Media can help achieve your Fundraising Goals - training organized by the Directory of Social Change at the Charity Fair 2010 …

This is the powerpoint that supported the - How Social Media can help achieve your Fundraising Goals - training organized by the Directory of Social Change at the Charity Fair 2010 (http://www.charityfair.org.uk/) ------------

This training covers the basics of social media, starting with understanding the reality: how many people use them, how many are there and what is the importance of social media? The second part of the training covers case studies of successful use of Facebook, YouTube and Twitter for fundraising. We understand the principles and get the basic rules: now it\’s time to go and try.

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  • Does your marketing and fundraising budget look like this? If yes, this training is what you need
  • Numbers in January 09 - Facebook = 240,000,000 – myspace = 250,000,000 – Twitter = 11,000,000 – LinkedIn = 40,000,000 Jan 2009: MySpace: 263,000,000 Facebook: 250,000,000 Twitter: 11,000,000 LinkedIn: 36,000,000 Flickr: 32,000,000
  • At beginning of internet, no marketing. The banners and people went mad! Then Google and invention of AdWords... genius! Now what’s happening?
  • Online Post > 1st = word of mouth
  • Establish your presence to: Support your cause and services Create new interest and opportunities Reach more potential donors and volunteers Reinforce your credibility and retain supporters Create buzz for events and campaigns Improve your visibility on search engines Expand the reach to: Create strategic partnerships Identify and recruit influencers to spread your message Gain competitive intelligence across diverse audiences Be the sector’s leader – not a follower Get your message out to many – fast and cheap
  • Sweet Seeds for Haiti promotion in its FarmVille social game had raised over $487,500 for the Haitian charities FATEM.org and FUNKOZE.o rg . Since i t is known that 50% of all proceeds from the Sweet Seeds for Haiti sweet potato seed virtual item go to charity, that means Zynga generated nearly $1 million in revenue through sales of that single virtual good alone. 

Transcript

  • 1.
    • Noam Kostucki
    Fundraising using Social Media
  • 2.  
  • 3. Are you also confused?
  • 4. How large is your network?
  • 5. How many people can you reach? General: business, music, blogging, videos 130,000,000 Friends and family 450,000,000 Live updates: general 75,000,000 Sharing videos: 6,300,000,000 videos 3 rd most visited website in world Free calls, video calls and audio conferences 11,000,000 Professional social network 60,000,000 Sharing photos: 4,000,000,000 pictures 32,000,000
  • 6.
    • Wikipedia: 181 SNS
    • Mashable: 350+ SNS
    • Ning: 2,000,000 SNS on 20/1/2010
  • 7. Why are Social Networking Sites (SNS) eating organisations marketing budget?
  • 8. x
  • 9.
    • Social Media in Numbers...
    • 2nd best reason to buy = Online posts (Small World Labs)
    • 23,449,100 = Facebook users in the UK (Digital Buzz)
    • 82% = internet time spent on Social Media (Nielsen Wire)
    • 54% = Social Media users over 35 (Universal Maccan)
    • Social Media Users vs 20th Century Laggers...
    • visit your website = 9x more often (Small Lab World)
    • visit your website = 6.5 min versus 38 sec (Small Lab World)
    • spend = 54% more (Ebay)
    • loyalty = 50% longer (AT&T)
  • 10.
  • 11. Do you recognize this painting? The Family of Sir William Young talking about you on Facebook.
  • 12. You don’t believe me?
  • 13.  
  • 14. And in 2 days, it will feel like this...
  • 15.
  • 16. 2 + 2 ---------- 7465922 “ In an increasingly complex world, sometimes old questions require new answers”
  • 17.
  • 18. Return On Investment
  • 19.
    • Challenge 1:
    • It cost £500 to organize a sponsored cycle event(including staff time). As a result, £1,000 was raised. What was the ROI in percentage terms?
    Challenge 2: Sally spend a total of 35 hours completing a funding application form. Her hourly rate is £25. As a result, the organization was awarded a grant of £50,000. What is the ROI in percentage terms?
  • 20. Keep an eye on the prize 1. 2. 3.
  • 21.  
  • 22. Measurable
  • 23. $487,500 for Haitian charities
  • 24.
  • 25. 1 Tweet raised... £7,000
  • 26.  
  • 27. 35-54 = fastest growing (276.4% growth rate) 55+ = second fastest (194.3% growth rate) ... in 6 months!
  • 28.
  • 29.  
  • 30.  
  • 31.
  • 32.
  • 33.  
  • 34.
  • 35.  
  • 36. How do they feel?
  • 37. How do they feel?
  • 38.  
  • 39.  
  • 40.  
  • 41. Power of Listening
  • 42.  
  • 43. And a completely different way of using the internet for fundraising...
  • 44. Crisis ‘Send a Singer’ Christmas online fundraising campaign hits its £1m target Full case study on www.sofii.org
  • 45.
    • Overview
    • £1,006,000 raised
    • 25% increase on 2006 total.
    • 97 companies participated.
    • 70% of 2006 participants took part in 2007.
    • 20% of 2007 participants were new, accounting for £108,000 of income from new business.
    • Average donation was £10,371 (46% increase).
    • ROI
    • £12.12 was raised for every £1 spent
    • Micro-site and digital
    • 47,139 absolute unique visitors to the site.
    • The site was viewed in 117 different countries.
    • Video MPU achieved a click through rate of 0.56% after serving 116,283 impressions.
    • PR
    • Opportunities to see = 13,356,486 (255% increase).
    • Advertising value equivalent = £32,639 (920% increase).
  • 46. Filling in the jigsaw
  • 47.
    • Noam Kostucki
    • www.linkedin.com/in/noamkos
    Connect on Old school... [email_address] 020 7391 4861 Text