Fundraising from Online Communities
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Fundraising from Online Communities

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Course delivered at the Directory of Social Change - www.dsc.org.uk - ...

Course delivered at the Directory of Social Change - www.dsc.org.uk -

Aims: To give participants a basic overview of the different community building tools online (aka Social Networking Sites) and other essential skills to successful online community fundraising.

For: Fundraisers who have little or no experience with using websites like Facebook, LinkedIn, Twitter, Flickr and YouTube for fundraising.

More in: Education
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  • Does your marketing and fundraising budget look like this? If yes, this training is what you need <br />
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  • Numbers in January 09 - Facebook = 240,000,000 &#x2013; myspace = 250,000,000 &#x2013; Twitter = 11,000,000 &#x2013; LinkedIn = 40,000,000 <br /> <br /> Jan 2009: <br /> <br /> MySpace: 263,000,000 <br /> Facebook: 250,000,000 <br /> Twitter: 11,000,000 <br /> LinkedIn: 36,000,000 <br /> Flickr: 32,000,000 <br /> <br /> <br />
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  • Sweet Seeds for Haiti promotion in its FarmVille social game had raised over $487,500 for the Haitian charitiesFATEM.org and FUNKOZE.org. Since it is known that 50% of all proceeds from the Sweet Seeds for Haiti sweet potato seed virtual item go to charity, that means Zynga generated nearly $1 million in revenue through sales of that single virtual good alone.&#xA0; <br />
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  • &#xA3;49 billion = sector <br /> 50% from individuals <br /> ROI for community fundraising = &#xA3;2.79 : &#xA3;1 <br />
  • Kiva started in 2005 <br /> Payback rate of 97.88% <br />
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  • Fly theory <br />
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  • Management = 20th Century invention&#x2026; like TV, doesn&#x2019;t mean it&#x2019;s gonna work for ever <br /> Traditional management = Great for compliance <br /> Engagement (what charities want!) => Self direction <br /> Few times a year > Tell engineers work on anything you want, as long as not regular job <br />
  • &#x201C;Have to deliver over night&#x201D; <br /> Autonomy over time, tasks and techniques <br /> At Google +/- half of all new products / services during that 20% time > Gmail, Google Ads, Orkut, Google News <br />
  • Result Only Work Environment <br /> 12 companies in the stats (used by American consulting) and productivity, employees engagement goes up <br />
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  • AIESEC size: 40,000 active members, 110 countries, >99% of volunteers and rotation of leadership = 1 year <br /> AIESEC Ahmadabad Consulting: refused paid jobs to volunteer for personal growth <br />
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  • Microsoft, mid 90s&#x2026; lots resources: expert, money, management, structure, marketing, etc <br /> New model: fun, no professionals, no money <br /> No sober economist would have predicted what happened&#x2026; <br />
  • 14 million articles <br /> 350 million edits <br /> May 2009&#x2026; stopped Encarta. <br /> Encyclopedia Britanica&#x2026; THE reference&#x2026; 184x less hits than Wiki, and now try to copy their strategy <br />
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  • Pennsylvania: volunteer for clinton and did paper work (process), then Obama and asked about passion&#x2026; personal interest: Star Trek > talk about Obama at conventions and forums <br />
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