Effective Fundraising Practice

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I deliver this course is delivered at the Directory of Social Change - www.dsc.org.uk -

Aims: To introduce new fundraisers to the reality of the sector and give them the basic tools to raise money through a wide range of sources. You will gain a broad overview of fundraising in practice.

For: Those new to fundraising or those with little experience whether you are a full time employee, a volunteer or a trustee.

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  • Where does money come from? Funding streams UK 2009 stats
    Then we do the ladder of where it comes from in your charity



  • Divide a flipchart in 3 section (sources of Funding and motivations exercise)
  • (1st column) So now I want you to think of a really cool ideas for fundraising, outside the box, different, most interesting ones you’ve seen or could think of.
  • (2nd column) Look at the pros and cons, some ideas are just not good!
  • (3rd column) everyone’s got different motivations and reasons to do what they do, we all have selfish incentives... write down the motivations people have for giving in these ways
  • (that’s what it looks like at the end, now share)

  • 6 humans needs > we all try to fulfil them, think about it when doing fundraising!











































  • When written in Chinese, the word “crisis” is composed of two characters: Danger & Opportunity.
    “Problems with the Christmas appeal? The best for many charities I know!” Stephen Pidgeon, Chairman at Tangible Response











  • Numbers in January 09 - Facebook = 240,000,000 – myspace = 250,000,000 – Twitter = 11,000,000 – LinkedIn = 40,000,000













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