Effective Fundraising           PracticeNoam Kostucki
Human   vs   Genius
Fundraising Quiz!          How many charities are there in the UK?               A) 16,900               B) 73,000        ...
Fundraising Quiz!What is the most effective strategy forfundraising?     A) Establish priorities     B) Set up a fundraisi...
Fundraising Quiz!          What are the main beneficiaries of          trusts and foundations?              A) Religion   ...
Return On InvestmentCommitted Giving / Membership – Competitions – Corporate –Direct Marketing Appeals - House to House – ...
Return On Investment
The Giving Pyramid           LEGACY          BIG GIFT        Regular Donor      Occasional Donors/         Subscribers    ...
Sources of FundingFundraising   Pros & Cons MotivationSources
What is Effective Fundraising?                        14
Case for Support
Effective Fundraising
•   Heartfelt Connector•   Beneficiary Builder•   Member Motivator•   Big Bettor•   Public Provider•   Policy Innovator•  ...
• Who gives you money?• Why do they give?• How do you select your  funders / donors?• How do you who to  target?• How do y...
Why most charities fail?                 Predictable                   income  If you’re                    Need to  here,...
How do they feel?
How do they feel?
How do they feel?
Crisis ‘Send a    Singer’   Christmas     online  fundraisingcampaign hitsits £1m target                 Find the full cas...
Overview• £1,006,000 raised• 25% increase on 2006 total.• 97 companies participated.• 70% of 2006 participants took part i...
Creative Thinking
“Side Products” • Individual giving • Employee   fundraising • Charity of the year • Pro bono work • Board of trustees • E...
Effective Fundraising Masterclass
Effective Fundraising Masterclass
Effective Fundraising Masterclass
Effective Fundraising Masterclass
Effective Fundraising Masterclass
Effective Fundraising Masterclass
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Effective Fundraising Masterclass

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You know organisations that raise money and you wonder why. Your organisations does so much good for the world, but you don't know how to get the funds needed.

This session explains you how to maximise your fundraising: why do people give, what motivates them, how to get more donations and how to create a fully sustainable income?

Noam Kostucki, Managing Director of Seeducation, gives us his top tips & tricks!

Published in: News & Politics
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  • Where does money come from? Funding streams UK 2009 stats\nThen we do the ladder of where it comes from in your charity\n
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  • Divide a flipchart in 3 section (sources of Funding and motivations exercise)\n
  • (1st column) So now I want you to think of a really cool ideas for fundraising, outside the box, different, most interesting ones you’ve seen or could think of.\n
  • (2nd column) Look at the pros and cons, some ideas are just not good! \n
  • (3rd column) everyone’s got different motivations and reasons to do what they do, we all have selfish incentives... write down the motivations people have for giving in these ways\n
  • (that’s what it looks like at the end, now share)\n
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  • Effective Fundraising Masterclass

    1. 1. Effective Fundraising PracticeNoam Kostucki
    2. 2. Human vs Genius
    3. 3. Fundraising Quiz! How many charities are there in the UK? A) 16,900 B) 73,000 C) 180,000 D) 647,000 How much money is raised by the charity sector in the UK? A) £780 million B) £6 billion C) £24 billion D) £52 billion What fundraising activity has the highest return on investment? A) Legacies B) Corporate C) Trusts & Foundations D) Individuals
    4. 4. Fundraising Quiz!What is the most effective strategy forfundraising? A) Establish priorities B) Set up a fundraising committee C) Diversity the range of donors D) Identify prospective donorsHow much money is £100 worth ofgift aid? A) £105 B) £115 C) £125 D) £150What cause do companies give to themost? A) Education B) Health C) Environment D) Medical Research
    5. 5. Fundraising Quiz! What are the main beneficiaries of trusts and foundations? A) Religion B) Older people C) Diseases D) Children & young people What cause do trusts and foundations give to the most? A) General charitable purpose B) Health C) Housing and employment D) Arts and culture What is the percentage of ineligible applications to trusts? A) 10% B) 35% C) 55% D) 85%
    6. 6. Return On InvestmentCommitted Giving / Membership – Competitions – Corporate –Direct Marketing Appeals - House to House – Local fundraising –Other – Special Events – Total Voluntary Income - Trusts
    7. 7. Return On Investment
    8. 8. The Giving Pyramid LEGACY BIG GIFT Regular Donor Occasional Donors/ Subscribers Warm Supporters The general public
    9. 9. Sources of FundingFundraising Pros & Cons MotivationSources
    10. 10. What is Effective Fundraising? 14
    11. 11. Case for Support
    12. 12. Effective Fundraising
    13. 13. • Heartfelt Connector• Beneficiary Builder• Member Motivator• Big Bettor• Public Provider• Policy Innovator• Beneficiary Broker• Resource Recyler• Market Maker• Local Nationalizer
    14. 14. • Who gives you money?• Why do they give?• How do you select your funders / donors?• How do you who to target?• How do you choose your fundraising strategy?• What do you need to know?
    15. 15. Why most charities fail? Predictable income If you’re Need to here, you’re track GOOD!!! income sources Fixed cost commitment Need good reserve policy PROBLEM! !!
    16. 16. How do they feel?
    17. 17. How do they feel?
    18. 18. How do they feel?
    19. 19. Crisis ‘Send a Singer’ Christmas online fundraisingcampaign hitsits £1m target Find the full case study on: www.sofii.org www.givinginadigitalworld.org
    20. 20. Overview• £1,006,000 raised• 25% increase on 2006 total.• 97 companies participated.• 70% of 2006 participants took part in 2007.• 20% of 2007 participants were new, accountingfor £108,000 of income from new business.• Average donation was £10,371 (46% increase).ROI• £12.12 was raised for every £1 spentMicro-site and digital• 47,139 absolute unique visitors to the site.• The site was viewed in 117 different countries.• Video MPU achieved a click through rate of0.56% after serving 116,283 impressions.PR• Opportunities to see = 13,356,486 (255%increase).• Advertising value equivalent = £32,639 (920%increase).
    21. 21. Creative Thinking
    22. 22. “Side Products” • Individual giving • Employee fundraising • Charity of the year • Pro bono work • Board of trustees • Expertise • In-kind donations • Network of contacts • Major donors • Trading partners
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