Social Change with a Network Mindset
A member of the Monitor Group
January 19th, 2009
BEIJING CAMBRIDGE CHICAGO DELHI DUBAI HONG KONG JOHANNESBURG LONDON LOS ANGELES MADRID MOSCOW
MUMBAI MUNICH NEW YORK PARIS SAN FRANCISCO SÃO PAULO SEOUL SHANGHAI SINGAPORE TOKYO TORONTO ZURICH
First, get up and ask yourself…
How comfortable are you with
social media tools?
Competing with Ashton Kutcher for Twitter followers?
NOT AT ALL
Somewhere in between?
Just got a Facebook account this week?
Take ten minutes to talk with your table:
How have you seen nonproIits
using social media?
Talk about what you’ve seen nonpro7its doing and how it appears to
have served their mission.
Write down the table’s list and pick a favorite example to share.
Grab a piece of paper and a pen.
What is one network that is
important to doing your work?
Draw a dot for yourself in the middle, a dot for everyone else in the
network, and lines for each meaningful connection between them.
For example: the 20‐odd people I rely on in my 100‐person of7ice for
everything from teamwork to career advice.
Who wants free crowdsourced consulting?
Raise your hand if you want help
thinking about how to do your work
We’ll take as many ‘clients’ as we have tables.
Listen to the questions. Think about which you could help the most.
Get up and join your favorite or wherever there’s space.
Let’s help these people out.
1. 10 minutes: the ‘client’ describes their need, interrupted
only by clarifying questions.
2. 10 minutes: the table offers ideas while the ‘client’ stays
3. Share your conclusions with the group.
It doesn’t matter if you’re not an expert.
Listen carefully and think of options to suggest.