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ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
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ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014

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Kickoff keynote presentation for ad:tech San Francisco 2014 on the state of the industry, ad spending trends and consumer technology usage.

Kickoff keynote presentation for ad:tech San Francisco 2014 on the state of the industry, ad spending trends and consumer technology usage.

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  • 1. State of the Industry: 14 Key Facts for 2014 Presented by Noah Elkin Executive Editor @noahelkin March 26, 2014
  • 2. 1) & 2) Consumers are spending more time and money online ©2014 eMarketer Inc.
  • 3. 1) & 2) Consumers are spending more time and money online 5 hours 16 minutes 44% of daily media time $446B US B2C ecommerce sales ©2014 eMarketer Inc. Source: eMarketer, July/Dec 2013Twitter: @noahelkin
  • 4. 3) Marketers are spending more money than ever to reach them
  • 5. $50B 3) Marketers are spending more money than ever to reach them ©2014 eMarketer Inc. Total spending on US digital advertising Source: eMarketer, March 2014Twitter: @noahelkin
  • 6. 4) That spending is highly concentrated among a handful of companies
  • 7. 66% 4) That spending is highly concentrated among a handful of companies ©2014 eMarketer Inc. Source: eMarketer, March 2014Twitter: @noahelkin
  • 8. 5) We are more social than ever
  • 9. Social will account for more than 13% of total digital ad spending $7B 5) We are more social than ever ©2014 eMarketer Inc. Source: eMarketer, March 2014Twitter: @noahelkin
  • 10. 6) More of us are going native
  • 11. 6) More of us are going native 73% ©2014 eMarketer Inc. Source: OPA/Radar Research, June 2013 Share of US publishers offering native advertising on their sites Twitter: @noahelkin
  • 12. 7) We are increasingly automated
  • 13. 7) We are increasingly automated 64% ©2014 eMarketer Inc. Source: MAGNA GLOBAL, Oct 2013 Share of US digital display advertising that could be purchased programmatically Twitter: @noahelkin
  • 14. 8) And we have a growing need for speed
  • 15. 8) And we have a growing need for speed 22% ©2014 eMarketer Inc. Source: eMarketer, March 2014 Share of US digital display ads that will be purchased in real time Twitter: @noahelkin
  • 16. 9) & 10) We are on the right track in terms of attribution and measurement
  • 17. 64%: Marketers using last-touch and/or first-touch metrics 9) & 10) We are on the right track in terms of attribution and measurement
  • 18. 64%: Marketers using last-touch and/or first-touch metrics 18%: Marketers using cross-channel attribution strategies 9) & 10) We are on the right track in terms of attribution and measurement ©2014 eMarketer Inc. Source: The CMO Club/Visual IQ, Jan 2014; IgnitionOne, Nov 2013Twitter: @noahelkin
  • 19. 11) Time keeps on slipping ... onto our phones
  • 20. 488% 11) Time keeps on slipping ... onto our phones ©2014 eMarketer Inc. Source: eMarketer, July 2013 Growth in daily time spent with mobile 2010-2013 Twitter: @noahelkin
  • 21. 12) Ad spending is undergoing a massive secular shift
  • 22. $18B 12) Ad spending is undergoing a massive secular shift ©2014 eMarketer Inc. Total spending on US mobile advertising Source: eMarketer, March 2014Twitter: @noahelkin
  • 23. 13) The path to success involves building a piece of the puzzle
  • 24. $19B 13) The path to success involves building a piece of the puzzle ©2014 eMarketer Inc. Amount Facebook paid for WhatsApp, Feb 2014 Twitter: @noahelkin
  • 25. 14) Prepare for two key inflection points
  • 26. 2016: Mobile ad spending overtakes the desktop 14) Prepare for two key inflection points
  • 27. 2016: Mobile ad spending overtakes the desktop 2018: Digital ad spending overtakes TV 14) Prepare for two key inflection points ©2014 eMarketer Inc. Source: eMarketer, March 2014Twitter: @noahelkin
  • 28. The State of the Industry Is: ©2014 eMarketer Inc. Stronger
  • 29. The State of the Industry Is: ©2014 eMarketer Inc. Faster
  • 30. The State of the Industry Is: ©2014 eMarketer Inc. More Mobile
  • 31. Thank you Noah Elkin Twitter: @noahelkin Email: nelkin@emarketer.com

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