ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014

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Kickoff keynote presentation for ad:tech San Francisco 2014 on the state of the industry, ad spending trends and consumer technology usage.

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ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014

  1. 1. State of the Industry: 14 Key Facts for 2014 Presented by Noah Elkin Executive Editor @noahelkin March 26, 2014
  2. 2. 1) & 2) Consumers are spending more time and money online ©2014 eMarketer Inc.
  3. 3. 1) & 2) Consumers are spending more time and money online 5 hours 16 minutes 44% of daily media time $446B US B2C ecommerce sales ©2014 eMarketer Inc. Source: eMarketer, July/Dec 2013Twitter: @noahelkin
  4. 4. 3) Marketers are spending more money than ever to reach them
  5. 5. $50B 3) Marketers are spending more money than ever to reach them ©2014 eMarketer Inc. Total spending on US digital advertising Source: eMarketer, March 2014Twitter: @noahelkin
  6. 6. 4) That spending is highly concentrated among a handful of companies
  7. 7. 66% 4) That spending is highly concentrated among a handful of companies ©2014 eMarketer Inc. Source: eMarketer, March 2014Twitter: @noahelkin
  8. 8. 5) We are more social than ever
  9. 9. Social will account for more than 13% of total digital ad spending $7B 5) We are more social than ever ©2014 eMarketer Inc. Source: eMarketer, March 2014Twitter: @noahelkin
  10. 10. 6) More of us are going native
  11. 11. 6) More of us are going native 73% ©2014 eMarketer Inc. Source: OPA/Radar Research, June 2013 Share of US publishers offering native advertising on their sites Twitter: @noahelkin
  12. 12. 7) We are increasingly automated
  13. 13. 7) We are increasingly automated 64% ©2014 eMarketer Inc. Source: MAGNA GLOBAL, Oct 2013 Share of US digital display advertising that could be purchased programmatically Twitter: @noahelkin
  14. 14. 8) And we have a growing need for speed
  15. 15. 8) And we have a growing need for speed 22% ©2014 eMarketer Inc. Source: eMarketer, March 2014 Share of US digital display ads that will be purchased in real time Twitter: @noahelkin
  16. 16. 9) & 10) We are on the right track in terms of attribution and measurement
  17. 17. 64%: Marketers using last-touch and/or first-touch metrics 9) & 10) We are on the right track in terms of attribution and measurement
  18. 18. 64%: Marketers using last-touch and/or first-touch metrics 18%: Marketers using cross-channel attribution strategies 9) & 10) We are on the right track in terms of attribution and measurement ©2014 eMarketer Inc. Source: The CMO Club/Visual IQ, Jan 2014; IgnitionOne, Nov 2013Twitter: @noahelkin
  19. 19. 11) Time keeps on slipping ... onto our phones
  20. 20. 488% 11) Time keeps on slipping ... onto our phones ©2014 eMarketer Inc. Source: eMarketer, July 2013 Growth in daily time spent with mobile 2010-2013 Twitter: @noahelkin
  21. 21. 12) Ad spending is undergoing a massive secular shift
  22. 22. $18B 12) Ad spending is undergoing a massive secular shift ©2014 eMarketer Inc. Total spending on US mobile advertising Source: eMarketer, March 2014Twitter: @noahelkin
  23. 23. 13) The path to success involves building a piece of the puzzle
  24. 24. $19B 13) The path to success involves building a piece of the puzzle ©2014 eMarketer Inc. Amount Facebook paid for WhatsApp, Feb 2014 Twitter: @noahelkin
  25. 25. 14) Prepare for two key inflection points
  26. 26. 2016: Mobile ad spending overtakes the desktop 14) Prepare for two key inflection points
  27. 27. 2016: Mobile ad spending overtakes the desktop 2018: Digital ad spending overtakes TV 14) Prepare for two key inflection points ©2014 eMarketer Inc. Source: eMarketer, March 2014Twitter: @noahelkin
  28. 28. The State of the Industry Is: ©2014 eMarketer Inc. Stronger
  29. 29. The State of the Industry Is: ©2014 eMarketer Inc. Faster
  30. 30. The State of the Industry Is: ©2014 eMarketer Inc. More Mobile
  31. 31. Thank you Noah Elkin Twitter: @noahelkin Email: nelkin@emarketer.com

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