Websites Made Easy<br />By<br />Mason Parker<br />
What is a website?<br />A website is a representation of you or your products online<br />Pictures<br />Videos<br />Text<b...
What’s better text / pictures?<br />This will depend on your outcome<br />Pictures/videos look good and hold interest <br ...
What options are there?<br />A website can be built in many varying forms from simple single page sites to highly complex ...
Are websites expensive?<br />A professionally designed and built website can range from $100.00’s to $10,000.00’s <br />Th...
What’s a blog?<br />A BLOG is a web-log<br />Its most easily explained as a web based diary – but can come in many formats...
Aren’t blogs easy?<br />Wordpress<br />See www.masonparker.com<br />Easily customised<br />Easily hosted on your site or w...
Self-hosted Or NOT?<br />Self hosted<br />Completely in your control<br />Requires skill – you may need to up skill to man...
Websites for business<br />Know your outcome...have a strategy to achieve your goals <br />Successful Strategies Limited<b...
Know your outcome<br />The purpose of websites for business include but are not limited to:<br />Informing customers<br />...
How do I achieve this?<br />Outrank your competitors online<br />Know the tools available<br />Use multiple traffic source...
How do I get help?<br />To get help is easy<br />Go to www.masonparker.co.nz – send Mason a message with your goals<br /> ...
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Websites for business made easy

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In todays world generating leads online is an art form.
You can blow $10,000.00's of hard earned money on developing ineffctive websites, you can waste hours of unproductive time teaching yourself how to get an effective website or strategy in place OR you can learn from a hands on practioner.

None of this internet technology is actually difficult ..but getting it wrong is becoming easier

Published in: Education, Technology, Design
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Websites for business made easy

  1. 1. Websites Made Easy<br />By<br />Mason Parker<br />
  2. 2. What is a website?<br />A website is a representation of you or your products online<br />Pictures<br />Videos<br />Text<br />Interactive tools<br />Newsletters <br />A communication hub<br />Successful Strategies Limited<br />
  3. 3. What’s better text / pictures?<br />This will depend on your outcome<br />Pictures/videos look good and hold interest <br />Text informs and can really excite search engines <br />The layout is important – it must tie in together so the information and images flow together seamlessly<br />Successful Strategies Limited<br />
  4. 4. What options are there?<br />A website can be built in many varying forms from simple single page sites to highly complex database driven sites that are highly interactive<br />What suits your needs the best?<br />What is your audience expecting?<br />Successful Strategies Limited<br />
  5. 5. Are websites expensive?<br />A professionally designed and built website can range from $100.00’s to $10,000.00’s <br />There are setup costs and on-ongoing costs eg design fees, hosting costs, domain names<br />OR you can setup a very low-cost but very effective self-managed site - a BLOG<br />Successful Strategies Limited<br />
  6. 6. What’s a blog?<br />A BLOG is a web-log<br />Its most easily explained as a web based diary – but can come in many formats<br />The user can add content as easily as writing and sending an email – and readers can make comments<br />Look at www.noaddedfluff.comor http://unconditional.co.nz/noaddedfluff/<br />Successful Strategies Limited<br />
  7. 7. Aren’t blogs easy?<br />Wordpress<br />See www.masonparker.com<br />Easily customised<br />Easily hosted on your site or www.wordpress.com<br />Less intuitive<br />Requires a little skill to set up<br />Blogger<br />See www.noaddedfluff.com<br />Easily customised<br />Hosted by Google<br />Very easy to operate<br />Requires very little skill to set up<br />Successful Strategies Limited<br />
  8. 8. Self-hosted Or NOT?<br />Self hosted<br />Completely in your control<br />Requires skill – you may need to up skill to manage your site<br />More complex to manage<br />www.wordpress.com<br />or www.blogger.com<br />Who owns the site content?<br />RISK – will it always be free/easy<br />Support and help is easily found<br />Low-cost<br />Successful Strategies Limited<br />
  9. 9. Websites for business<br />Know your outcome...have a strategy to achieve your goals <br />Successful Strategies Limited<br />
  10. 10. Know your outcome<br />The purpose of websites for business include but are not limited to:<br />Informing customers<br />Differentiating yourself from the competition (eg be the local expert)<br />Showcasing your products/services<br />Being easy to find<br />Having a dynamic news portal to inform customers 24 hours / 7 days a week<br />Successful Strategies Limited<br />
  11. 11. How do I achieve this?<br />Outrank your competitors online<br />Know the tools available<br />Use multiple traffic sources<br />Inform and educate <br />Answer the questions your market want to know<br />GET ADVICE and COACHING from someone who has been there<br />Successful Strategies Limited<br />
  12. 12. How do I get help?<br />To get help is easy<br />Go to www.masonparker.co.nz – send Mason a message with your goals<br /> Mason will research your current web profile<br />Then you’ll mutually agree on a plan - before you spend any time/money <br />Successful Strategies Limited<br />

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