Trends that Matter in Higher Education and Textbook Publishing

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This is a presentation prepared for the "What College Students Think: Making Information Pay for Higher Ed Publishing" conference sponsored by the Book Industry Study Group on February 9.

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  • Community colleges are the main sector in public Higher Education that is showing strong growth trends. Here are some interesting statistics from Carnegie Classification:1. Awards bachelor's degrees, but they represent less than 10% of degrees = 109 (2005)  162 (2010)+49% 2. Bachelor's degrees are at least 10% of degrees awarded, but less than half = 120 (2005)  147 (2010) +23%
  • 400 milliom open educational resources
  • Trends that Matter in Higher Education and Textbook Publishing

    1. 1. Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana<br />
    2. 2. Your Presenter:<br />Rob Reynolds, Ph.D.<br /><ul><li>Director of Product Design and Research, Xplana
    3. 3. Director of The Xplanation
    4. 4. 20 years in Higher Education Faculty and Administration
    5. 5. Former Executive for Major Publisher</li></li></ul><li><ul><li>Distributor and Online Retailer for 830 Partner Educational Institutions
    6. 6. Distribute Digital Textbooks for More than 50 Publishing Partners
    7. 7. Leading Online Retailer in For-Profit, Career, and Distance Education Markets
    8. 8. Digital Content
    9. 9. Social Learning
    10. 10. Free Content</li></li></ul><li><ul><li>Track 180 News and Information Sites Daily
    11. 11. Publish Daily Newsletter on Industry Trends
    12. 12. Publish Annual Report on Future of Textbooks in Higher Ed
    13. 13. Publish Reports on Student and Institutional Trends
    14. 14. The Xplanation</li></li></ul><li><ul><li>Growth of the For-Profit and Distance Education Industries
    15. 15. The Mobile Revolution
    16. 16. The Continued Rise of E-books in the Trade Market
    17. 17. Online Retail and Deferred Purchase Patterns
    18. 18. Social Networking
    19. 19. New Publishing Competition and Textbook Paradigms in Higher Education</li></li></ul><li>For-Profits 2005-2010<br />Number of for-profit institutions:<br />909 1,215<br />Percentage of all institutionsthat are for-profit:<br />20.7% 26.2%<br />For-profit as a<br />percentage of all students<br />5.1%  9.1%<br />20% + annual growth<br />Distance Education<br />
    20. 20. <ul><li>More people will access the Internet via Smartphones than desktop or laptop computers by the end of this year
    21. 21. 1/3 of the U.S. will be tablet users by 2015
    22. 22. Amazon shipped 7.1 millione-readers last year and will sell as many as 35 million by 2012
    23. 23. Apple has registered more than 10 billion app downloads
    24. 24. The price ofe-readers may drop as low as $79 by 2013 and robust tablets will be available for under $200
    25. 25. We predict a tablet market penetration in Higher Education of 15%-20% by the end of 2012 </li></li></ul><li><ul><li>Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
    26. 26. Trade e-books will represent 20%+ in 2012</li></li></ul><li><ul><li>56% of students purchased some or all books from online stores
    27. 27. 5%increase in the number of students purchasing all of their textbooks online
    28. 28. Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
    29. 29. 10% of students shared at least 1 book with a classmate instead of purchasing
    30. 30. 4-5% getting by without buying textbooks</li></li></ul><li><ul><li>Facebook now has more than 600 million users
    31. 31. Leading social media site and emerging as largest photo sharing site
    32. 32. Facebook ranks second in online video</li></li></ul><li><ul><li>Digital-First Publishers
    33. 33. Google
    34. 34. Amazon
    35. 35. Open Textbook Initiatives(Washington State and Orange Grove)
    36. 36. $2 Billion Grant for OERs</li></li></ul><li><ul><li>10% of market will be open textbooks and/or free digital content by 2014
    37. 37. 25% of textbook market in Higher Education will be digital by 2015
    38. 38. Significant new business models
    39. 39. Disaggregated content
    40. 40. Everything will go mobile faster than you think
    41. 41. Product prices will fall precipitously</li></li></ul><li>

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