The Future of Textbooks Publishing in the U.S.<br />Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana<br />
<ul><li>Distributor and Online Retailer for 830 Partner    Educational Institutions
Distribute Digital Textbooks for More than 50    Publishing Partners
Leading Online Retailer in For-Profit, Career,     and Distance Education Markets
Digital Content
Social Learning
Free Content</li></li></ul><li><ul><li>Track 180 News and Information Sites Daily
Publish Daily Newsletter on Industry Trends
Publish Annual Report on Future of Textbooks in Higher Ed
Publish Reports on Student and Institutional Trends
The Xplanation</li></li></ul><li><ul><li>Growth of the For-Profit and Distance Education Industries
The Mobile Revolution
The Continued Rise of E-books in the Trade Market
Online Retail and Deferred Purchase Patterns
Social Networking
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The Future of Textbooks in the U.S.

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This is the set of slides I used for my presentation at the London Book Fair 2011 on "The Future of Textbooks in the U.S"

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  • Community colleges are the main sector in public Higher Education that is showing strong growth trends. Here are some interesting statistics from Carnegie Classification:1. Awards bachelor&apos;s degrees, but they represent less than 10% of degrees = 109 (2005)  162 (2010)+49% 2. Bachelor&apos;s degrees are at least 10% of degrees awarded, but less than half = 120 (2005)  147 (2010) +23%
  • 400 milliom open educational resources
  • 400 milliom open educational resources
  • The Future of Textbooks in the U.S.

    1. 1. The Future of Textbooks Publishing in the U.S.<br />Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana<br />
    2. 2. <ul><li>Distributor and Online Retailer for 830 Partner Educational Institutions
    3. 3. Distribute Digital Textbooks for More than 50 Publishing Partners
    4. 4. Leading Online Retailer in For-Profit, Career, and Distance Education Markets
    5. 5. Digital Content
    6. 6. Social Learning
    7. 7. Free Content</li></li></ul><li><ul><li>Track 180 News and Information Sites Daily
    8. 8. Publish Daily Newsletter on Industry Trends
    9. 9. Publish Annual Report on Future of Textbooks in Higher Ed
    10. 10. Publish Reports on Student and Institutional Trends
    11. 11. The Xplanation</li></li></ul><li><ul><li>Growth of the For-Profit and Distance Education Industries
    12. 12. The Mobile Revolution
    13. 13. The Continued Rise of E-books in the Trade Market
    14. 14. Online Retail and Deferred Purchase Patterns
    15. 15. Social Networking
    16. 16. New Publishing Competition and Textbook Paradigms in Higher Education</li></li></ul><li>For-Profits 2005-2010<br />Number of for-profit institutions:<br />909 1,215<br />Percentage of all institutionsthat are for-profit:<br />20.7% 26.2%<br />For-profit as a<br />percentage of all students<br />5.1%  9.1%<br />20% + annual growth<br />Distance Education<br />
    17. 17. <ul><li>More people will access the Internet via Smartphones than desktop or laptop computers by the end of this year
    18. 18. 1/3 of the U.S. will be tablet users by 2015
    19. 19. Amazon shipped 7.1 millione-readers last year and will sell as many as 35 million by 2012
    20. 20. Apple has registered more than 10 billion app downloads
    21. 21. The price ofe-readers may drop as low as $79 by 2013 and robust tablets will be available for under $200
    22. 22. We predict a tablet market penetration in Higher Education of 15%-20% by the end of 2012 </li></li></ul><li><ul><li>Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
    23. 23. Trade e-books will represent 20%+ in 2012</li></li></ul><li><ul><li>56% of students purchased some or all books from online stores
    24. 24. 5%increase in the number of students purchasing all of their textbooks online
    25. 25. Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
    26. 26. 10% of students shared at least 1 book with a classmate instead of purchasing
    27. 27. 4-5% getting by without buying textbooks</li></li></ul><li><ul><li>Facebook now has more than 600 million users
    28. 28. Leading social media site and emerging as largest photo sharing site
    29. 29. Facebook ranks second in online video</li></li></ul><li><ul><li>Digital-First Publishers
    30. 30. Google
    31. 31. Amazon
    32. 32. Open Textbook Initiatives(Washington State and Orange Grove)
    33. 33. $2 Billion Grant for OERs</li></li></ul><li><ul><li>10% of market will be open textbooks and/or free digital content by 2014
    34. 34. 25% of textbook market in Higher Education will be digital by 2015
    35. 35. Significant new business models
    36. 36. Disaggregated content
    37. 37. Everything will go mobile faster than you think
    38. 38. Product prices will fall precipitously</li></li></ul><li><ul><li>Digital content and digital production will be the focus moving forward
    39. 39. Content business models will evolve and content services will gain importance
    40. 40. Content service players will become important integration partners</li></li></ul><li><ul><li>Content resources
    41. 41. Content tagging
    42. 42. Content authoring
    43. 43. Content distribution
    44. 44. Content sharing
    45. 45. Content integration</li></ul>What to <br />Look For<br />
    46. 46. 4/13/11<br />Confidential MBS | Xplana<br />14<br />

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