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The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
The Future of Textbooks in the U.S.
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The Future of Textbooks in the U.S.

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This is the set of slides I used for my presentation at the London Book Fair 2011 on "The Future of Textbooks in the U.S"

This is the set of slides I used for my presentation at the London Book Fair 2011 on "The Future of Textbooks in the U.S"

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  • Community colleges are the main sector in public Higher Education that is showing strong growth trends. Here are some interesting statistics from Carnegie Classification:1. Awards bachelor's degrees, but they represent less than 10% of degrees = 109 (2005)  162 (2010)+49% 2. Bachelor's degrees are at least 10% of degrees awarded, but less than half = 120 (2005)  147 (2010) +23%
  • 400 milliom open educational resources
  • 400 milliom open educational resources
  • Transcript

    • 1. The Future of Textbooks Publishing in the U.S.
      Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana
    • 2.
      • Distributor and Online Retailer for 830 Partner Educational Institutions
      • 3. Distribute Digital Textbooks for More than 50 Publishing Partners
      • 4. Leading Online Retailer in For-Profit, Career, and Distance Education Markets
      • 5. Digital Content
      • 6. Social Learning
      • 7. Free Content
      • Track 180 News and Information Sites Daily
      • 8. Publish Daily Newsletter on Industry Trends
      • 9. Publish Annual Report on Future of Textbooks in Higher Ed
      • 10. Publish Reports on Student and Institutional Trends
      • 11. The Xplanation
      • Growth of the For-Profit and Distance Education Industries
      • 12. The Mobile Revolution
      • 13. The Continued Rise of E-books in the Trade Market
      • 14. Online Retail and Deferred Purchase Patterns
      • 15. Social Networking
      • 16. New Publishing Competition and Textbook Paradigms in Higher Education
    • For-Profits 2005-2010
      Number of for-profit institutions:
      909 1,215
      Percentage of all institutionsthat are for-profit:
      20.7% 26.2%
      For-profit as a
      percentage of all students
      5.1%  9.1%
      20% + annual growth
      Distance Education
    • 17.
      • More people will access the Internet via Smartphones than desktop or laptop computers by the end of this year
      • 18. 1/3 of the U.S. will be tablet users by 2015
      • 19. Amazon shipped 7.1 millione-readers last year and will sell as many as 35 million by 2012
      • 20. Apple has registered more than 10 billion app downloads
      • 21. The price ofe-readers may drop as low as $79 by 2013 and robust tablets will be available for under $200
      • 22. We predict a tablet market penetration in Higher Education of 15%-20% by the end of 2012
      • Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
      • 23. Trade e-books will represent 20%+ in 2012
      • 56% of students purchased some or all books from online stores
      • 24. 5%increase in the number of students purchasing all of their textbooks online
      • 25. Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
      • 26. 10% of students shared at least 1 book with a classmate instead of purchasing
      • 27. 4-5% getting by without buying textbooks
      • Facebook now has more than 600 million users
      • 28. Leading social media site and emerging as largest photo sharing site
      • 29. Facebook ranks second in online video
      • Digital-First Publishers
      • 30. Google
      • 31. Amazon
      • 32. Open Textbook Initiatives(Washington State and Orange Grove)
      • 33. $2 Billion Grant for OERs
      • 10% of market will be open textbooks and/or free digital content by 2014
      • 34. 25% of textbook market in Higher Education will be digital by 2015
      • 35. Significant new business models
      • 36. Disaggregated content
      • 37. Everything will go mobile faster than you think
      • 38. Product prices will fall precipitously
      • Digital content and digital production will be the focus moving forward
      • 39. Content business models will evolve and content services will gain importance
      • 40. Content service players will become important integration partners
      • Content resources
      • 41. Content tagging
      • 42. Content authoring
      • 43. Content distribution
      • 44. Content sharing
      • 45. Content integration
      What to
      Look For
    • 46. 4/13/11
      Confidential MBS | Xplana
      14

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