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Smartphones, Tablets, and Digital Textbooks
 

Smartphones, Tablets, and Digital Textbooks

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This presentation is from an MBS Direct Webinar given on June 28, 2011.

This presentation is from an MBS Direct Webinar given on June 28, 2011.

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  • Smartphone market will grow 40% in 2011Tablet sales are expected to hit 82.1 million by 2015
  • Community colleges are the main sector in public Higher Education that is showing strong growth trends. Here are some interesting statistics from Carnegie Classification:1. Awards bachelor's degrees, but they represent less than 10% of degrees = 109 (2005)  162 (2010)+49% 2. Bachelor's degrees are at least 10% of degrees awarded, but less than half = 120 (2005)  147 (2010) +23%
  • Community colleges are the main sector in public Higher Education that is showing strong growth trends. Here are some interesting statistics from Carnegie Classification:1. Awards bachelor's degrees, but they represent less than 10% of degrees = 109 (2005)  162 (2010)+49% 2. Bachelor's degrees are at least 10% of degrees awarded, but less than half = 120 (2005)  147 (2010) +23%
  • Smartphone market will grow 40% in 2011Tablet sales are expected to hit 82.1 million by 2015
  • Smartphone market will grow 40% in 2011Tablet sales are expected to hit 82.1 million by 2015
  • Smartphone market will grow 40% in 2011Tablet sales are expected to hit 82.1 million by 2015
  • Average print book buyer is 44 and the most frequent print book buyer is 50
  • 400 million open educational resources

Smartphones, Tablets, and Digital Textbooks Smartphones, Tablets, and Digital Textbooks Presentation Transcript

  • Smartphones, Tablets, and Digital Textbooks
    Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana
  • Smartphones, Tablets, and Digital Textbooks
    Your Presenter:
    Rob Reynolds, Ph.D.
    • Director of Product Design and Research, Xplana
    • Director of The Xplanation
    • 20 years in Higher Education Faculty and Administration
    • Former Executive for Major Publisher
    • Track 180 News and Information Sites Daily
    • Publish Daily Newsletter on Industry Trends
    • Publish Annual Report on Future of Textbooks in Higher Ed
    • Publish Reports on Student and Institutional Trends
    • The Xplanation
    • The Mobile Revolution
    • Smartphones
    • Tablets
    • Digital Textbooks
    • Influencing Factors
    • Student Buying Patterns
    • Format and Feature Wars
  • The U.S. Smartphone Market
    The Mobile Revolution
  • College Students and Smartphones
    The Mobile Revolution
    • 2008 – 10% of students used smartphones to access the Internet daily
    • 2010 – 43%
    • 2011 – 60%+ est.
  • Worldwide Tablet Shipments Last Year
    The Mobile Revolution
    • Apple – 5 million in Q1 and est. 8 million in Q2
    • Samsung – 850,000 in Q1
    • Acer – 800,000 in Q1
  • ?
  • ?
    • Centralized vs. Distributed Content and Information
    • Consumption vs. Creation
    • Pedagogy
  • Digital Textbooks and Influencing Factors
    • The Explosion of Trade E-books
    • Student Purchase Patterns
    • New Players and Business Models
    • Devices, Formats, and Publishers
    • Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
    • Trade e-books will represent 20%+ in 2012
    • 56% of students purchased some or all books from online stores
    • 5%increase in the number of students purchasing all of their textbooks online
    • Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
    • 10% of students shared at least 1 book with a classmate instead of purchasing
    • 4-5% getting by without buying textbooks
    • Digital-First Publishers
    • Google
    • Amazon
    • Open Textbook Initiatives(Washington State and Orange Grove)
    • $2 Billion Grant for OERs
  • Formats and Publisher Models
    • Devices
    • Page Fidelity vs. Reflowable Text
    • The Disappearance of the Textbook
    • Something Cheap and Something Expensive
  • Some Predictions
    • 5% of market will be open textbooks and/or free digital content by 2014
    • 25% of textbook market in Higher Education will be digital by 2015
    • Significant new business models
    • Disaggregated content
    • Everything will go mobile faster than you think
    • Product prices will fall precipitously