Smartphones, Tablets, and Digital Textbooks

1,606 views

Published on

This presentation is from an MBS Direct Webinar given on June 28, 2011.

Published in: Education, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,606
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
45
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Smartphone market will grow 40% in 2011Tablet sales are expected to hit 82.1 million by 2015
  • Community colleges are the main sector in public Higher Education that is showing strong growth trends. Here are some interesting statistics from Carnegie Classification:1. Awards bachelor's degrees, but they represent less than 10% of degrees = 109 (2005)  162 (2010)+49% 2. Bachelor's degrees are at least 10% of degrees awarded, but less than half = 120 (2005)  147 (2010) +23%
  • Community colleges are the main sector in public Higher Education that is showing strong growth trends. Here are some interesting statistics from Carnegie Classification:1. Awards bachelor's degrees, but they represent less than 10% of degrees = 109 (2005)  162 (2010)+49% 2. Bachelor's degrees are at least 10% of degrees awarded, but less than half = 120 (2005)  147 (2010) +23%
  • Smartphone market will grow 40% in 2011Tablet sales are expected to hit 82.1 million by 2015
  • Smartphone market will grow 40% in 2011Tablet sales are expected to hit 82.1 million by 2015
  • Smartphone market will grow 40% in 2011Tablet sales are expected to hit 82.1 million by 2015
  • Average print book buyer is 44 and the most frequent print book buyer is 50
  • 400 million open educational resources
  • Smartphones, Tablets, and Digital Textbooks

    1. 1. Smartphones, Tablets, and Digital Textbooks<br />Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana<br />
    2. 2. Smartphones, Tablets, and Digital Textbooks<br />Your Presenter:<br />Rob Reynolds, Ph.D.<br /><ul><li>Director of Product Design and Research, Xplana
    3. 3. Director of The Xplanation
    4. 4. 20 years in Higher Education Faculty and Administration
    5. 5. Former Executive for Major Publisher</li></li></ul><li><ul><li>Track 180 News and Information Sites Daily
    6. 6. Publish Daily Newsletter on Industry Trends
    7. 7. Publish Annual Report on Future of Textbooks in Higher Ed
    8. 8. Publish Reports on Student and Institutional Trends
    9. 9. The Xplanation</li></li></ul><li><ul><li>The Mobile Revolution
    10. 10. Smartphones
    11. 11. Tablets
    12. 12. Digital Textbooks
    13. 13. Influencing Factors
    14. 14. Student Buying Patterns
    15. 15. Format and Feature Wars</li></li></ul><li>The U.S. Smartphone Market<br />The Mobile Revolution<br />
    16. 16.
    17. 17. College Students and Smartphones<br />The Mobile Revolution<br /><ul><li>2008 – 10% of students used smartphones to access the Internet daily
    18. 18. 2010 – 43%
    19. 19. 2011 – 60%+ est.</li></li></ul><li>Worldwide Tablet Shipments Last Year<br />The Mobile Revolution<br /><ul><li>Apple – 5 million in Q1 and est. 8 million in Q2
    20. 20. Samsung – 850,000 in Q1
    21. 21. Acer – 800,000 in Q1</li></li></ul><li>
    22. 22. ?<br />
    23. 23. ?<br /><ul><li>Centralized vs. Distributed Content and Information
    24. 24. Consumption vs. Creation
    25. 25. Pedagogy</li></li></ul><li>Digital Textbooks and Influencing Factors<br /><ul><li>The Explosion of Trade E-books
    26. 26. Student Purchase Patterns
    27. 27. New Players and Business Models
    28. 28. Devices, Formats, and Publishers</li></li></ul><li><ul><li>Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
    29. 29. Trade e-books will represent 20%+ in 2012</li></li></ul><li><ul><li>56% of students purchased some or all books from online stores
    30. 30. 5%increase in the number of students purchasing all of their textbooks online
    31. 31. Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
    32. 32. 10% of students shared at least 1 book with a classmate instead of purchasing
    33. 33. 4-5% getting by without buying textbooks</li></li></ul><li><ul><li>Digital-First Publishers
    34. 34. Google
    35. 35. Amazon
    36. 36. Open Textbook Initiatives(Washington State and Orange Grove)
    37. 37. $2 Billion Grant for OERs</li></li></ul><li>Formats and Publisher Models<br /><ul><li>Devices
    38. 38. Page Fidelity vs. Reflowable Text
    39. 39. The Disappearance of the Textbook
    40. 40. Something Cheap and Something Expensive</li></li></ul><li>Some Predictions<br /><ul><li>5% of market will be open textbooks and/or free digital content by 2014
    41. 41. 25% of textbook market in Higher Education will be digital by 2015
    42. 42. Significant new business models
    43. 43. Disaggregated content
    44. 44. Everything will go mobile faster than you think
    45. 45. Product prices will fall precipitously</li></li></ul><li>

    ×