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DIGITAL DEVICES MEAN DIGITAL CONTENT STRATEGIES     Dr. Rob ReynoldsDirector, MBS Direct Digital
•   Rob Reynolds, Ph.D.•   25 years of classroom    teaching experience•   Publishing executive•   Co-founder of    educat...
2007: A SHIFT IN CONSUMER EXPECTATIONS •   Pros      o Lots of books on a        single, lightweight        device      o ...
2009: A SHIFT IN PUBLISHING •   E-books represent     between 1.5%-2% of the     trade publishing market •   E-books garne...
2010: A SHIFT IN CONSUMER LIFESTYLES • 124 million tablets will ship   globally in 2012 • 375 million tablets will ship   ...
2012: A SHIFT IN LEARNING CONTENT       E-textbooks       Digital Learning Content
THE TEXTBOOK IS DEAD! LONG LIVE THETEXTBOOK!                THEN                                   Now               (Text...
TRENDS DRIVING CHANGES INLEARNING CONTENT •   New Pricing Models •   New Media Consumption Models •   New Content Producti...
NEW PRICING MODELS                             New Media    You can subscribe to 45,000 movies and TV shows (Hulu Plus)   ...
NEW MEDIA CONSUMPTION MODELS         We want an iTunes/Spotify model that allows them to         create learn lists, combi...
NEW CONTENT PRODUCTION MODELS   •   OER   •   Open Textbooks   •   Low-Cost Textbooks   •   Course Packs   •   Self-Publis...
WHAT INSTITUTIONS NEED • A comprehensive digital content strategy • A coordinated plan for digital content   distribution ...
Going Digital is More Than a Deviceor an E-textbook     Re-thinking our      institutional missions      and learning goa...
We All Need to Ask:“What Is My Goal in Going Digital?” • “We are introducing a new 1:1 tablet program” • “We are instituti...
General Checklist  1. What is your core     (and long-term)     strategy regarding     content format?    a) Are you      ...
General Checklist (cont.)2. How do you want your students to   purchase/access their digital books?   a) Student purchase ...
Digital Content Checklist1. Why kinds of   digital content are   included in your   strategy?2. What is your   timeline fo...
Digital Device Checklist1. What are your plans for dedicated digital   devices?  a) Laptops  b) Tablets  c) Smartphones2. ...
Digital Device Checklist (cont.)3. Will students access digital content on   more than one device?4. Will students use the...
Digital Device Checklist (cont.)3. Will students access digital content on   more than one device?4. Will students use the...
Pedagogy Checklist1. How are you incorporating digital content into   your pedagogy?   a) It’s just a convenient alternati...
Pedagogy Checklist (cont.)2. Are you viewing your   students as consumers or   producers when it comes   to digital learni...
MBS DIRECT DIGITAL PLATFORMGUIDELINES • A simple and intuitive design • The broadest distribution capabilities   possible ...
DISTRIBUTION ACROSS MANY CHANNELS
USER ENGAGEMENT REPORTING• Book                            • User Generated Content   o Percentage accessed by          o ...
DIGITAL CONTENT SERVICES • Catalog of low-cost digital alternatives • Support for self-publishing initiatives • Library of...
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
Digital Devices Mean New Strategies for Content Delivery
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Digital Devices Mean New Strategies for Content Delivery

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This is a presentation delivered at the Lausanne Laptop Institute on July 16, 2012. The presentation addresses the need for comprehensive learning content strategies as schools integrate more devices into the learning ecosystem.

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  • Digital textbooksFaculty or institutionally-published contentOpen educational resourcesCommercial dictionaries or digital library collections
  • Transcript of "Digital Devices Mean New Strategies for Content Delivery"

    1. 1. DIGITAL DEVICES MEAN DIGITAL CONTENT STRATEGIES Dr. Rob ReynoldsDirector, MBS Direct Digital
    2. 2. • Rob Reynolds, Ph.D.• 25 years of classroom teaching experience• Publishing executive• Co-founder of educational technology startup• Author of The Future of Learning Content• The Learning Lot.org• @xplanarob• http://www.slideshare.net/ no1nozeus/• rreynolds@mbsbooks.co m
    3. 3. 2007: A SHIFT IN CONSUMER EXPECTATIONS • Pros o Lots of books on a single, lightweight device o Use in varied reading environments • Cons o It’s ugly! o It’s too expensive! o No one wants to give up touching the actual book The Kindle 1
    4. 4. 2009: A SHIFT IN PUBLISHING • E-books represent between 1.5%-2% of the trade publishing market • E-books garner between $320m-$400m in sales • E-reader devices are a top selling gift item in the holiday season • Publishers realize that this could be a problem
    5. 5. 2010: A SHIFT IN CONSUMER LIFESTYLES • 124 million tablets will ship globally in 2012 • 375 million tablets will ship globally by 2016 (760 million in use overall) • There will be 92 million tablet owners in the US by 2014 • 19% of US adults now own The Original iPad tablet devices
    6. 6. 2012: A SHIFT IN LEARNING CONTENT E-textbooks Digital Learning Content
    7. 7. THE TEXTBOOK IS DEAD! LONG LIVE THETEXTBOOK! THEN Now (Textbooks) (Learn Lists)Inflexible Content Model + High Prices + Flexible Content / New Pricing Linear + Static Information Model + Models /Adaptive / Dynamic Impersonal Information Model / Personal
    8. 8. TRENDS DRIVING CHANGES INLEARNING CONTENT • New Pricing Models • New Media Consumption Models • New Content Production Models • New Course Delivery Models • New Student Information Models
    9. 9. NEW PRICING MODELS New Media You can subscribe to 45,000 movies and TV shows (Hulu Plus) and 15 million songs (Spotify) for $17.98 per month -- and its all original content Traditional Textbooks Yet a single biology textbook from CourseSmart costs you $20.25 per month --and little or none of the content is actually unique
    10. 10. NEW MEDIA CONSUMPTION MODELS We want an iTunes/Spotify model that allows them to create learn lists, combining resources from different content providers and a pay-as-you-go commerce proposition We want a Pandora model that makes it incredibly easy to find related content based on universal learning objectives We want a Hulu model that offers both free and premium content with subscription options We want a new model of consumption, like the one offered by Flipboard
    11. 11. NEW CONTENT PRODUCTION MODELS • OER • Open Textbooks • Low-Cost Textbooks • Course Packs • Self-Publishing
    12. 12. WHAT INSTITUTIONS NEED • A comprehensive digital content strategy • A coordinated plan for digital content distribution • A clear vision for the digital curriculum • A solution for content analytics
    13. 13. Going Digital is More Than a Deviceor an E-textbook  Re-thinking our institutional missions and learning goals  Crafting new, long- term content strategies  Defining best practices in digital pedagogy  Delivering strong professional development  Establishing clear information literacy outcomes
    14. 14. We All Need to Ask:“What Is My Goal in Going Digital?” • “We are introducing a new 1:1 tablet program” • “We are instituting a BYOD program” • “We have to find a way to lower costs for our students” • “We need a content solution that can integrate more effectively with out other learning technologies” • “With digital, we can begin creating our own content more effectively”
    15. 15. General Checklist 1. What is your core (and long-term) strategy regarding content format? a) Are you transitioning to an all-digital curriculum? b) Are you planning on a hybrid (print + digital) future?
    16. 16. General Checklist (cont.)2. How do you want your students to purchase/access their digital books? a) Student purchase model? b) School-purchase model?3. Where will your users access their digital content? a) Via a school LMS or other learning portal b) Via a virtual bookshelf c) From the classroom d) From home
    17. 17. Digital Content Checklist1. Why kinds of digital content are included in your strategy?2. What is your timeline for going digital and what is driving that timeline?
    18. 18. Digital Device Checklist1. What are your plans for dedicated digital devices? a) Laptops b) Tablets c) Smartphones2. What is your implementation strategy? a) Institution will purchase designated device b) Student will purchase designated device c) BYOD program
    19. 19. Digital Device Checklist (cont.)3. Will students access digital content on more than one device?4. Will students use the device(s) in a single or in multiple locations? a) School b) Home5. Will students be sharing devices?
    20. 20. Digital Device Checklist (cont.)3. Will students access digital content on more than one device?4. Will students use the device(s) in a single or in multiple locations? a) School b) Home5. Will students be sharing devices?
    21. 21. Pedagogy Checklist1. How are you incorporating digital content into your pedagogy? a) It’s just a convenient alternative to print b) We are creating an integrated content strategy with digital textbooks, digital reference materials, and other digital applications c) We are factoring in the use of digital devices in our activities d) We are integrating digital textbooks and digital resources into a learning portal
    22. 22. Pedagogy Checklist (cont.)2. Are you viewing your students as consumers or producers when it comes to digital learning content? a) Consumers – It’s a passive experience b) Producers – We want them interacting with the text and3. What is your plan for professional development?
    23. 23. MBS DIRECT DIGITAL PLATFORMGUIDELINES • A simple and intuitive design • The broadest distribution capabilities possible • A solution for flexible learning enhancement • A product branded for our partners
    24. 24. DISTRIBUTION ACROSS MANY CHANNELS
    25. 25. USER ENGAGEMENT REPORTING• Book • User Generated Content o Percentage accessed by o Number of highlights chapter or concept o Number of notes o Total time o Number of bookmarks o Number of times accessed o Usage of audio o Average time per session o Number of exported• Resources Accessed annotations o Total accessed by chapter or • Bookshelf concept o Number of books o Number of times accessed o Total time o Which resources? o Average time
    26. 26. DIGITAL CONTENT SERVICES • Catalog of low-cost digital alternatives • Support for self-publishing initiatives • Library of OER content to assist with enhancing e-textbooks • Content evaluation and acquisition services • Curriculum and pedagogy workshops
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