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Videcon 4p and 3c jaipur

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It's a live project on 3c's and 4 P's of videocon with respect to Kanchan enterprise Jayanti Market Jaipur.

It's a live project on 3c's and 4 P's of videocon with respect to Kanchan enterprise Jayanti Market Jaipur.

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  • 1.
  • 2. About ideocon…
    Videocon founded in 1979, at Aurangabad in Maharashtra is one of India's youngest companies to touch a turnover of Rs 50 billion.
    Founder - Late NandlalMadhavlalDhoot
    Sons envisioned Videocon International Ltd.
    Third largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
  • 3. Its mission statement…
    The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
    Venugopal N Dhoot
    Chairman
  • 4. Its global partners…
  • 5. Price
    Place
    Product
    4 P’s
    Promotion
  • 6. PRODUCT
  • 7. IDEOCON
    Consumer Electronic
    Home Appliance
    Components
    Petroleum
    Internet
    Office Automation
    Power
    CTV’s
    _________
    B&W TV’s
    _________
    Audio systems
    _________
    Color Monitors
    Refrigerator
    _________
    Washing Machines
    _________
    Air Conditioner
    _________
    Dish Washer
    _________
    Microwave Oven
    _________
    Mixer & Grinder
    TV, VCR & Audio Components
    ___________
    Glass Shell for Color Picture Tubes
    ___________
    B&W Picture tube
    ___________
    Monitors
    ___________
    Compressors
    ___________
    Other Components
    Digital Diaries
    _________
    Kiddy PC
    _________
    DATA Projector
    _________
    Power Inverter
    ________
    Digital MP3 Player
    _________
    Palm Top
    ISP
    ________
    Content & Web Solution
    Crude Oil Extraction
    1050 Mw
    Power Generation
  • 8. TELEVISIONS
    PLASMA
    LCD:-
  • 9. REFRIGERATOR:-
  • 10. WASHING MACHINE:-
  • 11. AIR CONDITIONER:-
  • 12. PRICE:-
    • Television:-
    LED- 21,000 to 1,49,000.
    LCD- 13,490 to 44,000.
    Ultra Slim- 5000 to 8690.
    Flat TV- 5190 to 6990
    Conventional TV- 4000 to 4190.
    • Washing Machines:-
    Automatic- 10,490 to 42,220.
    Semi Automatic- 6000 to 10,000.
    • Refrigerator:-
    Frost Free- 12,000 to 77,778.
    Direct Cool- 17,000 to 17,504.
    • Air Conditioner:-
    Split A.C.- 17,990 to 56,000
    • Microwave Oven:- 3,990 to 13,490
  • PLACE:-
  • 13.
  • 14. Electronic market is comprises of Rs1600 crore in all over Rajasthan.
    Out of which Videocon comprises 25% of it.
    Out of 25% of Videocon targeted in Rajasthan 55% covered by the Jaipur belt (Jaipur, Alwar, kota etc).
    The company have
    over 4000 Dealers and
    sub dealers and Network
    of 100 service centers within
    Jaipur belt.
    *appr
    *aprox. figure.
  • 15. PROMOTION:-
  • 16. Kanchan Enterprises
    At persent a new offer is running at kanchan enterprises that is JiyoAjadi se
    There is two combo offer in this :-
    1st is AzadiPrimium in which by purchasing of 5 combo product , we can save Rs. 7740 .
    And 2nd is Azadi Regular offer in which by purchasing 5 combo products, we can save Rs.3980 .
  • 17. Videocon branding
    • New logo. Unveiled on 2nd July, 2009
    • 18. The new ‘V’ composed of two animated green showing going green,
    lava like shape called chow and mow.
  • 19. Videocon launches an advertisement of chow-mow in which one is showing the physical strength and other one is showing the intellectual part.
  • 20. Recently Videocon promote itself by
    a mega trade fair on 3rd to 5th September at
    Ambedkar circle in Jaipur.
    The concept of DTH service is very new in
    presence of other player like ZEE TV’s Dish TV, Tata Sky, Airtel Dish TV, providing only set up box.
    Effective advertisement of Shahrukh Khan & Dhoni and RiteshDeshmukh’s variety of advertisements.
  • 21.
  • 22. COMPANY PROFILE:-
    Annual Turnover is US 4 billion dollars.
    Videocon is the third largest home appliance and consumer electronic company in India.
    Since 1998 it has expanded its operations globally.
    Net Income of the company in the year 2010 was 407.02 crores.
  • 23. CUSTOMER:-
  • 24. COMPETITOR:-
  • 25. PRESENTED BY:-
    NijoNinan
    PiyushPoddar
    Ravi PrakashKumawat
    SahilYadav
    ShivBhagwan
    Abhishek Mathur
    AmitYadav
    Bhupen Sharma
    DeepikaKachawa
    Monika Jain
  • 26. THANK YOU