SEO for Librarians

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Presentation of SEO for a SLIM Portland class of LI 815

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SEO for Librarians

  1. 1. SEO for Librarians Nicholas Schiller LI 815 25 January 2014
  2. 2. How do libraries traditionally organize information?
  3. 3. Organized metadata typically in tables
 
 
 *from The Manga Guide to Databases
  4. 4. Well Organized Metadata: it’s what libraries do.
  5. 5. Enter the Web and problems of scale.
  6. 6. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
  7. 7. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
  8. 8. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
  9. 9. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
  10. 10. The web is a vast collection of completely uncontrolled heterogenous documents. -Sergey Brin & Larry Page
  11. 11. AttributionNoncommercial Some rights reser ved by niallkennedy
  12. 12. Does not Scale. ! Even with participatory web strategies a la Wikipedia. (DMOZ)
  13. 13. URL <title>
 
 <meta name=“description” 
 content =”snippet”>
 <meta name=“keywords”> 
 <a href=“http:/ / slim.emporia.edu”>
 anchor link text</a>
 
 <h1> <h2> <h3> <body>
  14. 14. HTML tags stand in for metadata fields anchor link text on external sites are counted as part of the site being linked to. So never use “click here.” (Very important) Keywords in valuable locations are a key to SEO
  15. 15. By har vesting existing implicit metadata, the Google method scales. No one has to look at every web page and describe it and put it into a category. Google harnesses how the web describes itself. (Bots)
  16. 16. A note about full text keyword search: Perfect keyword search is not very useful. This is why Google succeeded when a lot of better funded search engines failed. Another problem of scale.
  17. 17. HTML Tags as metadata Links as votes Traffic as reputation <a href=“url” rel=“nofollow”>text</a> Anchor link text as descriptive metadata location, history, platform, browser, etc.
  18. 18. http:/ /bit.ly/1jLAIP5 (The way Google wants you to do SEO.)
  19. 19. SEO advice from outside experts ! amzn.com/0470902590/ ! http:/ /yourseoplan.com
  20. 20. Further Directions to Go: Filter Bubbles (Eli Pariser) HTML5 Microdata and schema.org

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