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  • 1. AHYPER ISLAND Creative Task 2012
  • 2. Race in American ChangingMedia imagery the negativeassociated with people of color in American media
  • 3. The US is an ethnically ambiguous nation with people from all over the world making up the American citizenry.
  • 4. It’s a beautiful country, with a wide range of people
  • 5. But it has a history of violence anddisenfranchisement when it comes to accepting new members to its nation.
  • 6. The near-eradication of the Native Americanpeople, the enslavement of African and Indianpeople, the forced labor of Asian immigrants…
  • 7. Hundreds of years later, we’ve made a bit of progress
  • 8. There are laws protecting people of all backgrounds.
  • 9. But beneath the surface, racism still exists andresonates strongly in the media that is produced and distributed here.
  • 10. There is an extreme lack of positive imagery when it comes to people of color profiled in the media.
  • 11. Recently, have begun speaking out The public against this.
  • 12. For February, Congressman Peter In example, Hoekstra was running against Debbie Stabanow for Michigan Senator. He accused her of helping China take American jobs. He ran an ad duringSuperbowl that received a lot of backlash.
  • 13. The media exploded.
  • 14. Pete Hoekstra’s China Ad Provokes Accusations of Racism Pete Hoekstra Ad Brings Charges Of Racial InsensitivityPete Hoekstra Fundraising Drops After Offensive Super Bowl Ad Asian and Pacific Island Groups Upset by Ads Harmful Stereotypes Actress in Pete Hoekstra Racist Ad Apologizes Congressman’s Ad Promotes Anti-Asian Sentiment Ad Creator Leaves Hoekstra Camp
  • 15. The actress, a University of California studentapologized. The ad was taken off air and Pete Hoekstra’s funding plummeted.
  • 16. In May, was featured in anactor Ashton Kutcher advertisement for Pop Chips. Comedian HasanMinhaj was one of the first to callout the actor on YouTube resulting in over 140,000 views and hundreds of comments. Subsequently, the ad was taken off air within days.
  • 17. Social media networks again exploded in outrage and confusion.
  • 18. Ashton KutchersPopchips Ad Pulled After Racism OutcryComedian HasanMinhaj Slams Ashton Kutchers ControversialPop Chips Ad Ashton KutchersPopchips Ad Pulled from YouTube, Facebook
  • 19. And earlier this year, a story out ofSanford, FL became public and touched the lives of millions.
  • 20. In February, Trayvon Martin was shot and killed by George Zimmerman. The circumstances surrounding Martins death, the initial decision not to charge Zimmerman, and questions aboutFloridas Stand Your Ground law received national and international attention. Allegations of racist motivation for the shooting and police conduct contributed to public demands for Zimmermans arrest.
  • 21. This story sparked international outrage.
  • 22. Millions were discussing racism inAmerica. And most agreed that it needed to be addressed.
  • 23. But how?
  • 24. TED is a nonprofit devoted to “Ideas Worth Spreading”. Their site features people discussing different topics, including race relations.
  • 25. But the general public doesn’t use the site. And most don’t view the content in its entirety.
  • 26. There have been several CNN specials focusing on racediscussions like Black in America
  • 27. But, not many people tuned in. And it did notchange the stereotypes that are afflicting people of color.
  • 28. Some blogs use humor to addressthe issues and they are popular, but alsoforgettable .
  • 29. So how do you combat the negativestereotypes in an effective, engaging, and inclusive way?
  • 30. How do you change a problem that has been plaguing America for centuries?
  • 31. You create something that is…
  • 32. Interactiv eInteresting Conversation FUN promotingNeutral POSITIVE Informative Simple Accessible Engaging Inclusive
  • 33. You give people the power to share their own story.
  • 34. You get everyone talking by asking one simple question…
  • 35. Who Are You?
  • 36. The only way to change stereotypes, to make them irrelevant, and outdated is to flood the social landscape with positive imagery and profiles that counter their basis.
  • 37. And because the content isinteresting, simple, and engaging, the conversation will pick up from there.
  • 38. WithComments!!
  • 39. The Who are You site aims to have its user think: Not all black youth are dangerous.Remember that young African American malewe saw on the Who are You site? The graphic designer from Detroit? His story was so interesting and inspiring.
  • 40. We want our audience to think that thesite is engaging enough because of theinteresting content that is relatable and yet inspiring.
  • 41. And this idea can literally be taken to the streets.
  • 42. With the Who Are You Community
  • 43. Whoareyou.com/community
  • 44. Where users can submit and generate their own content.
  • 45. And also by using the Who Are You mobile app
  • 46. They can share the stories of their family, friends,and people they meet on the street by using their camera phone
  • 47. They can even record video.

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