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World without mobile phones

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a presentation on basic mobile concepts and myths. Some key questions we as marketers and media should ask before we approach mobile as medium

a presentation on basic mobile concepts and myths. Some key questions we as marketers and media should ask before we approach mobile as medium

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World without mobile phones World without mobile phones Presentation Transcript

  • A World WithoutMOBILEPHONES
  • How willBusinessesCommunicate?
  • How will sherememberthings?
  • How willtheyGossip?
  • How willthey shareGossip?How will theromancecontinue whenthey are apart?
  • How much will theirlives change withouta MOBILE PHONE?
  • How much will theirlives change withouta MOBILE PHONE?Can they Imaginethat life?
  • How much will theirlives change withouta MOBILE PHONE?Can they Imaginethat life?Can they survive it?
  • 730 MN TV VIEWERS181 MN PRINT READERS159 MN RADIO LISTNERS176 MN INTERNET USERS900 MN MOBILE USERSMins / Day. Source Nielsen Study
  • 98 MIN: TV32 MIN: NEWSPAPERS44 MIN: MAGAZINES61 MIN: RADIO70 MIN: INTERNET160 MIN: SMARTPHONESMins / Day. Source WSJ/ India Youth Study
  • 72 MINS ONLINESMART PHONE USERS SPENDBROWSING38 MINSONLINE APPS38 MINSAPP
  • The birth of a new medium900MN160MINMOBILEUSERSSPENT ONSMARTPHONES
  • Lets understandthis mediumbetter
  • Very soon this is a possibility?
  • Are there any dumb phones?The BIG Divide
  • ALL PHONESthat can do more than callingARE SMART!
  • Is the User GettingSmarter Or the Device?
  • TechnologyFormFactorsConsumptionPatternsScreenSizesMOBILEis ChallengingMARKETERS
  • We areMOBILEIMMIGRANTS
  • MOBILENATIVES!
  • APPMOBILENATIVESMOBILEIMMIGRANTSMobile Apps BrowserINTERFACE INTERFACE
  • MOBILENATIVESMOBILEIMMIGRANTSMobile Phone PC/LaptopDEVICE DEVICE
  • How Important is aMobile Asset for yourBrand Communication?
  • 203040506070802011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1DesktopMobileMobile Traffic has alreadysurpassed Desktop Traffic
  • Mobile is a Mass MediumAll your Audience is on MobileThere are dozens of form factorsContent Consumption is differentBuilding Mobile Assets is Key forBrand Success12345
  • The Next Big Question for MarketersHOW DO I USE MOBILEEFFECTIVELY AS AMEDIUM?ROI?
  • MARKETINGON MOBILESIMPLE RULES FOR
  • YOUR AUDIENCE IS NOT MICROMAXOR IPHONE OR ANDROID OR JAVAS.THEY ARE REALPEOPLE WITHREAL NEEDS
  • ADVERTISING IS DELIVERED ON ASCREEN SEEN ONLY BY THE USERMOBILE IS APERSONALMEDIUM
  • ALL PHONES ARE SMART OR DUMB!THERE ARE NOSMART PHONESOR DUMB PHONES
  • NOT JUST MEDIA DATA,TELCO DATA TOO!LOOK FOR DATAWHEN MEDIAPLANNING
  • BRANDS CAN COMMUNICATERICH, EVOCATIVE MESSAGESRICH MEDIASOLUTIONSON MOBILE!
  • NO ACCIDENTAL CLICKS!IMPRESSIONSSTILL COUNT!
  • YES! YOU CAN GET PEOPLE TOFILL FORMS TOO!MOBILE OFFERSWONDERFULPERFORMANCE!
  • BOTH INVENTORYAND AUDIENCETARGETINGTOOLS ONMOBILE!
  • COUNT EVERY PENNY!TRACKING ASGOOD AS ONTHE WEB
  • PUT YOUR MONEYWHERE YOUR MOUTH IS.INVEST INMOBILE! EMAILads@vserv.mobi