Your SlideShare is downloading. ×
A World WithoutMOBILEPHONES
How willBusinessesCommunicate?
How will sherememberthings?
How willtheyGossip?
How willthey shareGossip?How will theromancecontinue whenthey are apart?
How much will theirlives change withouta MOBILE PHONE?
How much will theirlives change withouta MOBILE PHONE?Can they Imaginethat life?
How much will theirlives change withouta MOBILE PHONE?Can they Imaginethat life?Can they survive it?
730 MN TV VIEWERS181 MN PRINT READERS159 MN RADIO LISTNERS176 MN INTERNET USERS900 MN MOBILE USERSMins / Day. Source Niels...
98 MIN: TV32 MIN: NEWSPAPERS44 MIN: MAGAZINES61 MIN: RADIO70 MIN: INTERNET160 MIN: SMARTPHONESMins / Day. Source WSJ/ Indi...
72 MINS ONLINESMART PHONE USERS SPENDBROWSING38 MINSONLINE APPS38 MINSAPP
The birth of a new medium900MN160MINMOBILEUSERSSPENT ONSMARTPHONES
Lets understandthis mediumbetter
Very soon this is a possibility?
Are there any dumb phones?The BIG Divide
ALL PHONESthat can do more than callingARE SMART!
Is the User GettingSmarter Or the Device?
TechnologyFormFactorsConsumptionPatternsScreenSizesMOBILEis ChallengingMARKETERS
We areMOBILEIMMIGRANTS
MOBILENATIVES!
APPMOBILENATIVESMOBILEIMMIGRANTSMobile Apps BrowserINTERFACE INTERFACE
MOBILENATIVESMOBILEIMMIGRANTSMobile Phone PC/LaptopDEVICE DEVICE
How Important is aMobile Asset for yourBrand Communication?
203040506070802011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1DesktopMobileMobile Traffic has alreadysurpas...
Mobile is a Mass MediumAll your Audience is on MobileThere are dozens of form factorsContent Consumption is differentBuild...
The Next Big Question for MarketersHOW DO I USE MOBILEEFFECTIVELY AS AMEDIUM?ROI?
MARKETINGON MOBILESIMPLE RULES FOR
YOUR AUDIENCE IS NOT MICROMAXOR IPHONE OR ANDROID OR JAVAS.THEY ARE REALPEOPLE WITHREAL NEEDS
ADVERTISING IS DELIVERED ON ASCREEN SEEN ONLY BY THE USERMOBILE IS APERSONALMEDIUM
ALL PHONES ARE SMART OR DUMB!THERE ARE NOSMART PHONESOR DUMB PHONES
NOT JUST MEDIA DATA,TELCO DATA TOO!LOOK FOR DATAWHEN MEDIAPLANNING
BRANDS CAN COMMUNICATERICH, EVOCATIVE MESSAGESRICH MEDIASOLUTIONSON MOBILE!
NO ACCIDENTAL CLICKS!IMPRESSIONSSTILL COUNT!
YES! YOU CAN GET PEOPLE TOFILL FORMS TOO!MOBILE OFFERSWONDERFULPERFORMANCE!
BOTH INVENTORYAND AUDIENCETARGETINGTOOLS ONMOBILE!
COUNT EVERY PENNY!TRACKING ASGOOD AS ONTHE WEB
PUT YOUR MONEYWHERE YOUR MOUTH IS.INVEST INMOBILE! EMAILads@vserv.mobi
Upcoming SlideShare
Loading in...5
×

World without mobile phones

459

Published on

a presentation on basic mobile concepts and myths. Some key questions we as marketers and media should ask before we approach mobile as medium

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
459
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "World without mobile phones"

  1. 1. A World WithoutMOBILEPHONES
  2. 2. How willBusinessesCommunicate?
  3. 3. How will sherememberthings?
  4. 4. How willtheyGossip?
  5. 5. How willthey shareGossip?How will theromancecontinue whenthey are apart?
  6. 6. How much will theirlives change withouta MOBILE PHONE?
  7. 7. How much will theirlives change withouta MOBILE PHONE?Can they Imaginethat life?
  8. 8. How much will theirlives change withouta MOBILE PHONE?Can they Imaginethat life?Can they survive it?
  9. 9. 730 MN TV VIEWERS181 MN PRINT READERS159 MN RADIO LISTNERS176 MN INTERNET USERS900 MN MOBILE USERSMins / Day. Source Nielsen Study
  10. 10. 98 MIN: TV32 MIN: NEWSPAPERS44 MIN: MAGAZINES61 MIN: RADIO70 MIN: INTERNET160 MIN: SMARTPHONESMins / Day. Source WSJ/ India Youth Study
  11. 11. 72 MINS ONLINESMART PHONE USERS SPENDBROWSING38 MINSONLINE APPS38 MINSAPP
  12. 12. The birth of a new medium900MN160MINMOBILEUSERSSPENT ONSMARTPHONES
  13. 13. Lets understandthis mediumbetter
  14. 14. Very soon this is a possibility?
  15. 15. Are there any dumb phones?The BIG Divide
  16. 16. ALL PHONESthat can do more than callingARE SMART!
  17. 17. Is the User GettingSmarter Or the Device?
  18. 18. TechnologyFormFactorsConsumptionPatternsScreenSizesMOBILEis ChallengingMARKETERS
  19. 19. We areMOBILEIMMIGRANTS
  20. 20. MOBILENATIVES!
  21. 21. APPMOBILENATIVESMOBILEIMMIGRANTSMobile Apps BrowserINTERFACE INTERFACE
  22. 22. MOBILENATIVESMOBILEIMMIGRANTSMobile Phone PC/LaptopDEVICE DEVICE
  23. 23. How Important is aMobile Asset for yourBrand Communication?
  24. 24. 203040506070802011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1DesktopMobileMobile Traffic has alreadysurpassed Desktop Traffic
  25. 25. Mobile is a Mass MediumAll your Audience is on MobileThere are dozens of form factorsContent Consumption is differentBuilding Mobile Assets is Key forBrand Success12345
  26. 26. The Next Big Question for MarketersHOW DO I USE MOBILEEFFECTIVELY AS AMEDIUM?ROI?
  27. 27. MARKETINGON MOBILESIMPLE RULES FOR
  28. 28. YOUR AUDIENCE IS NOT MICROMAXOR IPHONE OR ANDROID OR JAVAS.THEY ARE REALPEOPLE WITHREAL NEEDS
  29. 29. ADVERTISING IS DELIVERED ON ASCREEN SEEN ONLY BY THE USERMOBILE IS APERSONALMEDIUM
  30. 30. ALL PHONES ARE SMART OR DUMB!THERE ARE NOSMART PHONESOR DUMB PHONES
  31. 31. NOT JUST MEDIA DATA,TELCO DATA TOO!LOOK FOR DATAWHEN MEDIAPLANNING
  32. 32. BRANDS CAN COMMUNICATERICH, EVOCATIVE MESSAGESRICH MEDIASOLUTIONSON MOBILE!
  33. 33. NO ACCIDENTAL CLICKS!IMPRESSIONSSTILL COUNT!
  34. 34. YES! YOU CAN GET PEOPLE TOFILL FORMS TOO!MOBILE OFFERSWONDERFULPERFORMANCE!
  35. 35. BOTH INVENTORYAND AUDIENCETARGETINGTOOLS ONMOBILE!
  36. 36. COUNT EVERY PENNY!TRACKING ASGOOD AS ONTHE WEB
  37. 37. PUT YOUR MONEYWHERE YOUR MOUTH IS.INVEST INMOBILE! EMAILads@vserv.mobi

×