Near field communication & Branding
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Near field communication & Branding

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A small presentation about Near Field Communication and brands. How do brands use it and what can we do with it?

A small presentation about Near Field Communication and brands. How do brands use it and what can we do with it?

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    Near field communication & Branding Near field communication & Branding Presentation Transcript

    • Near Field Communication (NFC)
    • What is it?It is a small chip, mostly on mobile devices. Worksover a short distance: 10 cm. You can read, write andexchange data and is very easy to use.Lets show you some fun examples.
    • Watch video: http://www.google.com/nexus/
    • Watch video: http://www.youtube.com/watch?v=YqeCNEvs4Xg
    • Watch video: http://www.youtube.com/watch?v=pNSF1RxzJtg
    • Watch video: http://vimeo.com/6698128
    • Awesome stuff Graduation project?What can we do with it?
    • Contactless PaymentWe can create a digital wallet with secure transactions
    • Transportation OV Chipkaart done right.Connect to any available transportation service with your device
    • Health CareElectronic Medical Record gets updated instantly when you arrive at a hospital
    • Advertising Imagine how your brand can createmeaning with those easy to use NFC chips
    • Slide 1 http://www.nearfield.org/2010/04/two-new-articles-on-rfid-interactionSlide 4 http://www.google.com/nexus/Slide 5 http://www.google.com/nexus/Slide 6 http://www.youtube.com/watch?v=YqeCNEvs4XgSlide 7 http://www.youtube.com/watch?v=pNSF1RxzJtgSlide 8 http://vimeo.com/6698128