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Near field communication & Branding

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A small presentation about Near Field Communication and brands. How do brands use it and what can we do with it?

A small presentation about Near Field Communication and brands. How do brands use it and what can we do with it?

Published in: Technology

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Transcript

  • 1. Near Field Communication (NFC)
  • 2. What is it?It is a small chip, mostly on mobile devices. Worksover a short distance: 10 cm. You can read, write andexchange data and is very easy to use.Lets show you some fun examples.
  • 3. Watch video: http://www.google.com/nexus/
  • 4. Watch video: http://www.youtube.com/watch?v=YqeCNEvs4Xg
  • 5. Watch video: http://www.youtube.com/watch?v=pNSF1RxzJtg
  • 6. Watch video: http://vimeo.com/6698128
  • 7. Awesome stuff Graduation project?What can we do with it?
  • 8. Contactless PaymentWe can create a digital wallet with secure transactions
  • 9. Transportation OV Chipkaart done right.Connect to any available transportation service with your device
  • 10. Health CareElectronic Medical Record gets updated instantly when you arrive at a hospital
  • 11. Advertising Imagine how your brand can createmeaning with those easy to use NFC chips
  • 12. Slide 1 http://www.nearfield.org/2010/04/two-new-articles-on-rfid-interactionSlide 4 http://www.google.com/nexus/Slide 5 http://www.google.com/nexus/Slide 6 http://www.youtube.com/watch?v=YqeCNEvs4XgSlide 7 http://www.youtube.com/watch?v=pNSF1RxzJtgSlide 8 http://vimeo.com/6698128