NOX July 2011


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News Online Xchange by New Media Services Pty Ltd

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NOX July 2011

  1. 1. JULY 2011 BUSINESS NEWSLETTERNews Online XchangeJULY2011 ISSUE News Online Xchange (NOX) is the o cial monthly business newsletter of New Media Services Pty. Ltd. It serves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries. Mobile Apps Trends 2011: The year of localization, integration and awesome handheld imaging 2010 saw th emergenc of rea -tim alert for mobil vi pus notification . Now say hello to 2011, the year that allowed your check-in status to be visible all across the social media board, edit your office presentation while on the train, and add all sorts of filters to your phone cam pictures to make them look like they were taken in the 50s. Below are the top trending mobile trends that if left ignored, makes your smartphone so 2010. 1. Local e Searc & Dea Update How is it possible that your friend keeps getting all the best deals in your neighborhood? Maybe because he finds out about them 5 seconds before you do. Location-based technology was considered as an innovation as it can be seen as a cheap alternative for companies wishing to advertise local-based updates and alerts. An example would be Chicago-based daily deals website Groupon, who has joined forces with Loopt, bringing mobile-phone customers discounts based on their physical locations. e w
  2. 2. JULY 2011 ISSUE JULY 2011 BUSINESS NEWSLETTER 2. Integratio wit Dropb an Other Clou Service It would be nice to put last minute touches to that awesome report of yours on your commute to work, right? If you have an app that supports Dropbox, or 1Password, then thats possible. App developers have taken advantage of the APIs provided by companies like Dropbox and in building in-app support for cloud storage and file access. In a nutshell, the document that you wrote on an iPhone or iPad can later be retrieved and edited on an Android device, a Blackberry, a laptop or even on a desktop, and the other way around. 3. Onc -clic acces t 4. Fron -Facin Camer App Tumblr, Twitter, Flickr, Todays standard in smartphones and tablets: front and back cameras. Faceboo &Foursquar In addition, such apps now allow the user to his own real-time photo as an in-app avatar or integration of video chat support. Moreover, a front-facing Right now, the norm is to share, camera has now inspired app developers who might not otherwise have check-in information and status to a bothered with camera integration as part of their app feature. variety of different networks. Why type in in the same sentence 5 times when you An example will be the iGotYa iPhone app. This is a very useful tweak, can updated all your social media which allows you to track who was trying to use your iPhone in your accounts in one click? absence. iGotYa uses the iPhones front facing camera to take the picture of the person trying to use your phone and then uses GPS to record the Thanks to a growing number of compa- location information and then sends it to your email address. nies that use OAuth, its now easier for developers to add support for the most popular social networks out there. 5. Phot an Vide lter Photography has always been a popular mobile app category and mobile phones are consistently the most popular cameras in existence. Admittedly, a digital, low level photo filter shouldnt make a big difference in how often an app is used, but it does. Take a look at the latest mobile apps - lead by Instagram, Hipstamatic and PicPlz - they all stand out because of its use of filters and photo effects than can be applied to images before they are shared. Video filters are now starting to gain momentum as well, so expect a whole Source: sew of faux-vintage videos to hit YouTube anytime soon. e w
  3. 3. JULY 2011 ISSUE JULY 2011 BUSINESS NEWSLETTER 2012 IN MOBILE APPS Get your smartphones ready! Market researcher and analyst Gartner, Inc. has identified what it believes will be the most important mobile applications in 2012. Theyve pinpointed that winning mobile apps will have unique features that cater to the mobile environment rather than act as a mobile extension of their online peers. To quote Sandy Shen, research director at Gartner: " Mobile applications will be a highly competitive marketplace that attracts the interests of many stake holders. Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer that will have the competitive edge." Here are Gartner, Inc.s top ten consumer applications to take the mobile app market by storm come 2012: 1. Location-Based Services (LBS) 2. Social Networking Mobile social networking is the fastest-growing consumer mobile app category. Social network platforms are fast becoming portals, transit hubs and cloud storage for increasing amounts of messaging and e-mail traffic, videos, photos, games and commerce. Build a Cool Profile Make New Friends Location is one of the main enablers that deliver service users based Always Be In Touch on their context. Gartner expects the total user base of consumer location-based services to reach 1.4 billion users by 2014. Share Private Content LBS take into account the users location, personal preference, gender, Build a List of Favorites age, profession, intention and so on, which offers a more intelligent user experience than basic location services can. 3. Mobile Search 4. Mobile Commerce Visual search is usually related with product search to enable price comparisons or to check Today, mobile commerce is more of an extension of e-commerce but in product information. To bring mobile search to a smaller form factor and with a more streamlined experience. the next level, the app would allow users to take actions based on the result, such as making a However, over the next few months nearing 2012, Gartner expects the call or reservation, buying a ticket, placing an emergence of uniquely mobile functions, such as the ability to "check order, and so on. in" to a store to alert a retailer that you are there, or the ability to add items to a shopping cart simply by taking a photo of an item or bar Gartner strongly advices search providers to code in the physical store. build the experience around mobile to allow users access to immediate results and to take actions, given the short time span users have. 5. Mobile Payment Although near field communication (NFC) payment will be included in high-end phones from 2011, Gartner does not believe that it will become mainstream before 2015. In order to get consumers on board, payment solution providers need to address easy-to-use for users and ease of implementation for custom- ers without compromising security. e w
  4. 4. JULY 2011 ISSUE JULY 2011 BUSINESS NEWSLETTER 6. Context-Aware Service DRIVING Context-aware applications provide improved user experiences by using the information about a persons interests, intentions, history, environment, activities, DRIVING - RELATED schedule, priorities, connections and preferences to anticipate their needs and PRODUCTIVITY proactively serve up the most appropriate content, product or service. MOBILE ENTERTAINMENT Mobile carriers, along with handset manufacturers, should provide expanded GEO-SOCIAL location services to include, among others, directory assistance, mapping, advertising and privacy controls. ADVERTISING 7. Object Recognition (OR) 8. Mobile Instant Messaging (MIM) Gartner expects MIM to attract consumers to new types of unified communication (UC) clients, provided by over the top (OTT) service providers such as Skype. Additional information from Juniper Research states that the number of MIM users will exceed 1.3 billion by 2016. When Research In Motion (RIM) released its own version of MIM via the Blackberry Messen- ger (BBM), it has taken the mobile world by storm and introduced another stream of communication for mobile users. BBM is unique in that it functions almost entirely over a data connection, meaning you can send messages without requiring a data plan provided that Wi-Fi is available. Recent developments on this app has now taken out its "exclusive to Blackberry users only" status as app developers will now be able to integrate High-End devices have increased sensor and processing capability BBM into their apps with the release of the Blackberry Messenger Social that enable sophisticated applications to recognize the users Platform SDK 1.0 for Blackberry Java final version. surroundings, including specific objects of interest Recently, Apple has joined Blackberry in providing an IP-based messaging By providing easy-to-use interface, more apps will come to the market application, which is proprietary to the device through the iMessage with enhances capabilities by 2012. application. iMessage is considered a key feature for the iCloud digital storage and synchronization service. 9. Mobile Health Monitoring 10. Mobile Video body weight activity heart rate glucose body weight blood pressure auscultation inject registration tablet dispensing ECG Monitorpeakflow registration inhalation Mobile Health Monitoring has the potential to become an integral part of chronic disease management and part of the daily health routine for millions of consumers worldwide. Tactio Software, for example, develops iPhone applications that help people manage their health. To date, 1.2 million users have downloaded their TargetWeight for Adults and TargetWeight for Teens apps, and they consistently rank among the top 50 mobile health applications in 50 countries. Mobile phones with larger screens and media tablets offer the ideal The growing number of manufacturers developing next-generation platform for video consumption and with careful marketing and consumer healthcare devices such as scales, pedometers and blood pressure and education, Gartner believes that carriers and content providers would be glucose monitors that can collect and transmit all sorts of data over a able to drive mobile video usage in the coming years. wireless network is an added factor in the continued emergence of (cont. on Page 5) Mobile Health Monitoring applications. e w
  5. 5. JULY 2011 ISSUE JULY 2011 BUSINESS NEWSLETTER According to the Screendigest website, 20th Century Fox is planning to launch full feature length movies for Android devices to be distributed as a free complement to Blu-ray editions via sideloading. Included in that said report, BBC Worldwide, which is the commercial subsidiary of the BBC announced over 12 million application downloads on smartphones and tablets in 2010, out of which 9 million were generated from the Lonely Planet travel apps. In the 2010/2011 financial year, BBC Worldwide digital sales - including mobile - grew 8.1%. On the Mobile Video Chat side, mobile video sharing company BlipSnips recently introduced the latest version of its iPhone app, adding a whole slate of new features to its app, from sharing mobile videos on social networks, including geolocation support and the ability to tag your friends within the timeline of the video, and link comments to action while its happening. Mobile video sharing is fast becoming a crowded market, thus innovation is a key factor in getting ahead of the competition. Sources:,,,,,, M BG Dail� Dea� Site� an� Mobil� App� Mobile Business A match made in digital heaven The concept of having an online daily deals available to the masses has Acquisition on been such a hit, just ask Chicago-based Groupon, which is now part of a multi-billion dollar industry. the Go If launching your own website has seemed to play a significant part in launching your company, current market behaviour dictates that having awesome mobile applications for the iPhone and Android devices has proved to be as crucial. Take note that Daily Deal services rely on impulse buys and the ability to capture potential customers in the exact time and location of their choos- ing. A perfect example would be announcing happy hour through a smartphone push notification when a prospect is passing a bar. The idea of capturing your market right then and there is the goal. Groupon The companys hope of raising billions in an IPO could hinge on the success of its Groupon Now service, available as iPhone and Android applications. Groupon Now is a location-based instant gratification, and consumers in Chicago and select markets across the country are taking advantage of multiple deals near them that are offered (and expire) at different times of the day. Poggled being funded by the people behind Groupon, it was able to raise $5.6 million because of its laser focus on one particular area - drink specials! Their apps both support the iPhone and Android phones. DealRadar MobiGo allows you to deliver mobile DealRadar is a handy app and website that broadcasts deals from several providers that are happening near you. Currently, its only available as an iPhone app. application packages to your End-Users via Dealavue content subscription and one-fee models! The developers behind Dealavue say they focus more on their mobile apps than their website. This allows them to have creative promotions like sending push notifications for cheaper cellphone options just as a customer walks into a rival store. PRODUCT EDGE Available in all Languages Advertised via WAP 2.0, WEB Automated In-House Platforms and TV Banners for all your company needs! Customized Brand and Web Layout Human Resources, Key Benefits: Mobile Format Ready Email, Moderation, Allows Easy Sharing Of The Site Revenue Sharing Model Chat for the August Client Set Up Artwork Creation Secured Content Management System issue of NOX! e w