New Media Services News Letter For March 2011


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New Media Services News Letter For March 2011

  1. 1. MARCH 2011 BUSINESS NEWSLETTERNews Online XchangeMARCH 2011 ISSUE serves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries. WHAT IS SOCIAL MEDIA? Just in case youve been living under a rock In more ways than one, youve probably poked Social Bookmarking method used to organize, someone, RTd a funny quote, became mayor of store, manage and search bookmarks of resources your favorite bar, tumbled about a hilarious picture online. In a social bookmarking system, users save links to web pages that they want to remember minutes, or joyed an amazing sketch drawn by a and/or share. 12-year-old kid. Social Bookmarking allows users the chance to were referenced in that one sentence alone. Wikipedia, which in itself another form of social one another and create new communitites of media site called wiki, has listed down over two users. for social media. The very term social media has Social Media is a two-way street, you get informed Social Bookmarking Made Easy! been around for a long time now, but in recent and at the same time interact with others. years has balloned into a new age form of social The Usual Way interaction that allows people from all corners of the world to comment on each others pictures, day-to-day activities, experiences and even It would be impossible to talk about Social Media Each page on your site personal statuses. without referring to Social Media Sites. Its quite will need many links, one easy to drown into a sea of Social Networking to each social bookmarks site Social Media Breakdown If Media is considered a catalyst for communica- tion (insert image of newspapers and radio) and thousands of ways on how to go about with each Social would mean an interaction between 2 or more people, then social media would be a social yourself into. instrument of communication. + Social Bookmarking Each page on your site will need only one link to Heading over to computer-speak (or Web 2.0 reach all bookmarks sites. terms to be precise), a social media site would be a Socializer website that doesnt only provide information, but allow for interaction as well e w
  2. 2. MARCH 2011 ISSUE MARCH 2011 BUSINESS NEWSLETTER Social Network Social Photos & Video Sharing Social Media is Changing Business From “selling” to connecting with your Audience Percentage of Companies Using Speci c Social Media Channels and/or Blogs Who have Acquired a Customer From That Channel Social Networking is the grouping of individuals into speci c groups. Social Networking sites function like an Online photo and video sharing enables a user to upload online community on internet users. You get to express and share their photos and videos with others publicly or yourself, share your interests, connect with friends, make privately. The term can also be loosely applied to the use new friends and get lost in a whole new world only the of online photo galleries that are set up and managed by Internet can give. individual users, including photoblogs. Twitter LinkedIn Facebook Company Blog From “large campaigns” to “small acts” 5 Essentials of Social Media Advertising Identity-based Communication *Naymz *ClaimID *LinkedIn Association-Based User-Initiated Provider-Initiated Communication Discussion Discussion * *Yahoo Groups *Myspace *Bebo Wikis *Furl *Ma.gnolia *Stumble Upon *Google Groups *Ning *Friendster In-Person Communication *Meetup *Upcoming A Wiki is a website that allows the creation and editing of Social News *Eventual any number of interlinked web pages. From “large campaigns” to “small acts” (Image Source: From “controlling the message” to “transparency” F Ward Cunningham and co-author of Bo Leuf in their book The Wiki Way: Quick Collaboration on the Web, described the essence of the Wiki concept as follows: A Wiki invites all users to edit any page or to create new pages within the wiki Web site. A Wiki promotes meaningful topic associations between di erent A Social News website features user-submitted stories pages by making page link creation almost intuitively easy and that are ranked based on popularity. It allows users to showing whether an intended target page exists or not submit content. Most Social News sites feature a comment system where users can form a discussion A Wiki seeks to involve each visitor in an ongoing process of creation and collaboration that constantly changes the Web site based on each article. landscape. From “hard to reach” to “available everywhere” (Image Source: Text References: / Copyright to Mark Smiciklas, New Marketing & Social Media Strategist, What is Social Media? By: Daniel Nations, former Guide e w
  4. 4. FEBUARY 2011 ISSUE FEBRUARY 2011 BUSINESS NEWSLETTER SOCIAL MEDIA and BRAND MANAGEMENT The need to take Brand Management to a whole new level Social media can do a lot to humanize a brand - increase the e ectiveness of customer service and create brand evangelists. The use of Social Media is parallel with proper Brand Management. Social Media Damage, on the other hand, occurs when a company who associates itself to any of the many existing Social Media sites available in the internet fails to maintain the integrity of their brand by not properly managing these Social Media sites. Companies who risk using Social Media sites should ensure the integrity of their Brand by ensuring that any form of feedback, may it be negative or positive, posted online should be properly monitored. The internet is 24/7 and so brand monitoring has to be constant. When Google auto populates the search query eld with “[Your Company Name] Sucks" and you nd your organic rankings are buried under a stack of blogs, real-time tweets and a variety of websites colorfully lambasting the credibility of your company, its time to have a carefully monitored social media site. Were getting to a point if youre not responding, youre not being seen as an authentic type of brand. ~Adam Brown, Head of Social Media Coca-Cola Existing management should by now be aware of the staggering impact Social Media has in terms of Brand Management. Companies that actively monitor their brands and customer relations will be better positioned to understand consumer sentiment, or even avoid an online restorm that can eventually lead to a PR crisis. (Source: Guarding Your Brand: A White Paper on Social Media Monitoring / ag ement easier. We just made Brand Man Track... Measure... Our Live Operators will... Engage... Track your brand mentions online. Measure feedback and sentiments. Engage with your End-Users to ensure retention. We have BrandSeek, a powerful and customizable web tracker that will sweep through the World Wide Web, gathering in-depth data that can be generated into Brand Watch is our solution to useful reports for Brand Management and Marketing. managing your Brand online. NEXT MONTH on NOX: YOUR COMPANY TO THE WORLD IN 30 SECONDS! e w