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Stipple Revolutionizes Social Imagery
 

Stipple Revolutionizes Social Imagery

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Stipple builds additional layers of social or e-commerce content onto brands’ photos and animated gifs. These augmented images can be embedded in a brand’s website or social platforms, including ...

Stipple builds additional layers of social or e-commerce content onto brands’ photos and animated gifs. These augmented images can be embedded in a brand’s website or social platforms, including Facebook, Twitter, Pinterest and Google+. Stipple allows fans to hover over visual content and see related video, links, biographies, social accounts, purchase information, and more.

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    Stipple Revolutionizes Social Imagery Stipple Revolutionizes Social Imagery Presentation Transcript

    • Executive SummaryStipple builds additional layers of social ore-commerce content onto brands’ photosand animated gifs.These augmented images can be embeddedin a brand’s website or social platforms,including Facebook, Twitter, Pinterest andGoogle+.Stipple allows fans to hover over visualcontent and see related video, links,biographies, social accounts, purchaseinformation, and more.The tool provides immediate opportunitiesfor monetizing social assets and drivingaudiences to related brand content.
    • Justin Timberlake used Stipple to release his album art and track list across social networks Music dot links to audio preview and iTunes purchase pageImage expands toalbum track listing
    • Movie trailer for Silver Linings PlaybookLinks to actress’ bio,dress designer andPeople Magazinesocial accounts
    • 1. Upload or source photos from a URL, blog, social network or online store. This will be the base for the interactive image. Stipple supports Wordpress, Blogger, Tumblr, Facebook, Instagram, Flickr, and Etsy, among other platformss.
    • 2. Tag the image with interactive content, 3. Customize and tag theincluding videos, other images, product description of each stipple (dot).information, locations, music or othersocial profiles.
    • 4. Post the new content to a brand website, 5. Access analytics, including number ofFacebook, Twitter, Google+ or Pinterest people who viewed the image or hoveredpage. over the dots, click-throughs and other e- commerce and performance metrics.
    • Brands can experiment with tagging images with product information, locations, music, video or other external links. Some examples include:• An automotive manufacturer could highlight the unique features of a car, with dots linking to details or images that make its vehicle stand out.• A clothing retailer could bring its look book images to life with video of each item, sizing information, and links to purchase through the e-commerce site or at specific locations nearby.• An entertainment network or studio could encourage online streaming of full episodes or films, while cross-promoting series and brand social handles, the soundtrack, and key talent.