Your SlideShare is downloading. ×
Stipple Revolutionizes Social Imagery
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Stipple Revolutionizes Social Imagery

761
views

Published on

Stipple builds additional layers of social or e-commerce content onto brands’ photos and animated gifs. These augmented images can be embedded in a brand’s website or social platforms, including …

Stipple builds additional layers of social or e-commerce content onto brands’ photos and animated gifs. These augmented images can be embedded in a brand’s website or social platforms, including Facebook, Twitter, Pinterest and Google+. Stipple allows fans to hover over visual content and see related video, links, biographies, social accounts, purchase information, and more.

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
761
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Executive SummaryStipple builds additional layers of social ore-commerce content onto brands’ photosand animated gifs.These augmented images can be embeddedin a brand’s website or social platforms,including Facebook, Twitter, Pinterest andGoogle+.Stipple allows fans to hover over visualcontent and see related video, links,biographies, social accounts, purchaseinformation, and more.The tool provides immediate opportunitiesfor monetizing social assets and drivingaudiences to related brand content.
  • 2. Justin Timberlake used Stipple to release his album art and track list across social networks Music dot links to audio preview and iTunes purchase pageImage expands toalbum track listing
  • 3. Movie trailer for Silver Linings PlaybookLinks to actress’ bio,dress designer andPeople Magazinesocial accounts
  • 4. 1. Upload or source photos from a URL, blog, social network or online store. This will be the base for the interactive image. Stipple supports Wordpress, Blogger, Tumblr, Facebook, Instagram, Flickr, and Etsy, among other platformss.
  • 5. 2. Tag the image with interactive content, 3. Customize and tag theincluding videos, other images, product description of each stipple (dot).information, locations, music or othersocial profiles.
  • 6. 4. Post the new content to a brand website, 5. Access analytics, including number ofFacebook, Twitter, Google+ or Pinterest people who viewed the image or hoveredpage. over the dots, click-throughs and other e- commerce and performance metrics.
  • 7. Brands can experiment with tagging images with product information, locations, music, video or other external links. Some examples include:• An automotive manufacturer could highlight the unique features of a car, with dots linking to details or images that make its vehicle stand out.• A clothing retailer could bring its look book images to life with video of each item, sizing information, and links to purchase through the e-commerce site or at specific locations nearby.• An entertainment network or studio could encourage online streaming of full episodes or films, while cross-promoting series and brand social handles, the soundtrack, and key talent.