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On March 6, Google announced a series of updates to Google+. The changes are primarily visual, so the core functionality of Google+ remains largely the same. This POV covers these most recent changes …

On March 6, Google announced a series of updates to Google+. The changes are primarily visual, so the core functionality of Google+ remains largely the same. This POV covers these most recent changes and provides guidance on their implications for brands.

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  • 1. Google+ Design UpdatesMarch 8, 2013 Example of a client-themed cover slide
  • 2. 2A Visual Refresh for Google+On March 6, 2013, Google announced a series of updates to Google+. The changes are primarilyvisual, so the core functionality of Google+ remains largely the same.This POV covers these most recent changes and provides guidance on their implications for brands.
  • 3. 3New Reviews Tab for UsersUser profiles now contain a new Reviewstab which aggregates all of the Google+reviews the user has written forbusinesses with physical locations.Brand takeaway: If your brand hasphysical, consumer-facing locations suchas restaurants, retail stores ordealerships, this change paves the wayfor Google+ to become a moreimportant component of your socialstrategy, as it makes these reviewsmore visible than in the past.
  • 4. 4Redesigned About Tab for Brand PagesThe About tab on brand profile pageshas been redesigned to a new style thatorganizes all of the key information intocards (people, story, links, etc).Brand takeaways: Ensure that thissection is filled out with comprehensive,concise information and links to yourwebsite and other social mediachannels.Brands should expect that more of thisinformation (in addition to the brand’smost recent Google+ post) will be usedto populate the knowledge panel on theright hand side of the Google searchpage.
  • 5. 5Cover Photos Now Much LargerCover photos for people and brandpages are now much larger. This newdesign allows for cover photos sized at2120px by 1192px, and they display ina 16x9 aspect ratio.Brand takeaways: Brands can takeadvantage of the newly expanded coverphoto size by creating and uploading anew, high-resolution image.If left untouched, old cover photos will [above: the new, larger cover photo on a brand page]continue to function; however, thebrand’s profile picture and text of thepage name will be superimposed overthe cover – as shown on The Wall StreetJournal brand page [right].
  • 6. Presented by Meredith Xcelerated Marketing. All information contained herein, including pricing, program terms and creative, is proprietary and confidential to Meredith Corporation, its subsidiaries or its affiliates.Copyright © 2013 Meredith Corporation.