Monnalisa S.p.a. - A strategic guide to business development in latin america
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**Lang: IT** ...
The following paper is a master degree thesys developed with a workgroup of 4 colleagues. The main subject is the market analysis followed by a strategic guidelines to help Monnalisa's management developing their own business (retail shops, shop in shop and wholesale activities) in southern america.
The paper starts with an overview of Monnalisa's core business, continues with every local market analysis (market, competitors, PEST and SWOT analysis) and respectives guidelines to approach them and then it ends with a chart of the market ordered by business feasibility.
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