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Inside the
App Store
You have a
great app idea
How to put it on
 the App Store ?
What you need
What you need

Developer license

                    99$/year
What you need

Developer license

                    99$/year


Development tools

                       only
You also
need time
DEMO
How to make money
Angry Birds
Angry Birds
Angry Birds
Angry Birds




   0.99$               Free
Full version    First levels only
Ad-powered
Ad-powered




      Free
  Full version
Ad-powered




      Free
  Full version
Ad vs Paid
                        I prefer free
                            27 %
I don’t mind
    36 %




               I prefer paid
                   37 %



                                The iPhone User Survey - iPhone App Entrepreneur (Rockpress)
Top grossing app ?
Top grossing app ?




            Free
 You can buy «in-app» credits
Top grossing app ?
Top grossing app ?
Promote your app
Be visible
App Store ranking system



Rank =

          Number of downloads
             the last 3 days


                                source : fabernovel
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Inside the AppStore