Building an Internet Company in Bangladesh

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  • G&R is a web startup, and like many of you, we are striving to grow and make our mark
  • I’ll be telling you a bit about our story.. Who We Are What We Do What We’ve Learnt
  • Our mission is simple – we evangelise the web. We believe that if we can grow the internet in bangladesh, we will do the right things to ensure we can make our business commercially successful. All our work, including our participation in startup weekend today, is geared towards this belieft.
  • How do we aim to go about our mission and make a successful business out of it too?Simple, we have 2 core value – Disrupt + Innovate.Disrupt the local advertising and media industry by creating effective and efficient channels for businesses to reach their target audiencesOur team is also driven not to stand still, continuous innovation is another core value. We have to do this to give better experiences for our users and better value to our clients.
  • Another thing about us – we are Local. Just like the famous bhapapitha. We understand the local internet space and we are building our knowledge and expertise in what makes the web work in Bangladesh, for Bangladeshis every day!
  • 1. Our core product is the G&R Ad Network – the first and only such technology/network in Bangladesh- 5,000,000 daily ad impressions- 90% reach of online Bangladeshi 450+ local website partners Access to int’l inventory 60+ clients2. We have also recently launched the first and only mobile-only ad network. Kind of like an admob, but for Bangladeshi sites3. We help publishers efficiently and effectively organise their ad inventory through our ad serving platform4. Lastly, we have been offering digital advertising and media services since 2010 and our business continues to grow here too
  • So what is an Ad Network?An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central Ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.We offer both advertisers and publishers:Scale / Technology – Reporting – Efficiency – Specialisation
  • Here are some screenshots of our REAL TIME reporting and ad management platform. We offer publishers and advertisers 100% transparency – this is really disrupting the media space in BD
  • We aim to build the online ecosystem – we are thinking about how to grow the internet and that means driving engagement for users and provide effective, scalable advertising solutions that will empower all parties.Monetize Traffic @ ScaleUsersAccelerating Internet ConsumptionWith Better Quality Websites & AdsContent ProducersGrowing Local / Bangla Content with a platform for easy monetizationReach Online Audiences @ ScaleAdvertisersEffectively reach their audiences online & create products that engage online usersAgenciesBuild Online Media Buying & Planning teams to manage & scale online campaign
  • Not many would have thought SiddikurRahmannicknamed the Tiger Woods of Bangladesh, would be the first Bangladeshi golfer to win a major int’t event. He did just that at the Brunei Open in August 2010. He started off as a ball boy at kurmitola golf club – a truly inspirational story.Make sure Test/qualify your idea – if it passes the test, believe in it.Just because people say it hasn’t been done before, probably means you should do it
  • Living in Dhaka requires everyone to be scrappy anyways – But We’re a startup so everyone has to do everything, be everywhere… be flexibleHeavy lifting reqd!
  • Let data drive decisions – not the HiPPOs!Due diligenceMeasure everythingTest & iterate
  • Probably the greatest football team of all tie.You can’t do it on your ownGet credible adviceBuild a culture
  • How many are aware of the rumble in the jungle fight (alivsfrazer)? Nobody thought ali could do it – he was written off. But he believed in his strategy, took the punches and eventually proved the doubters wrong. Probably the greatest fight everMake sure Test/qualify your idea – if it passes the test, believe in it.Just because people say it hasn’t been done before, probably means you should do it

Transcript

  • 1. Building an Internet Company in Dhaka Building an Internet Company in Bangladesh Conversions in the Digital Age Nazimuddalua Milon Chief Product Officer, G&R milon@gandr.com.bdGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 2. Topics for Today 1. Who We Are 2. What We Do 3. What We’ve LearntGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 3. 1. Who We AreGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 4. We Evangelize the Web.Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 5. Disrupt & InnovateGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 6. We Are LocalGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 7. 2. What We DoGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 8. Leading the Digital Revolution - 5,000,000 daily ad impressions - 90% reach of online Bangladeshi - 450+ local website partners - Access to int’l inventory - 60+ clients - Just launched, mobile only ad network - Over 1,500,000 monthly impressions - Mobile sites, in-app - Ad management solution for publishers - Fully automated, real time + creative services, search, social media and analyticsGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 9. How it Works – Connecting Advertisers with Publishers Advertiser Website Advertiser Website Advertiser Website Advertiser Website Advertiser Website Advertiser Website Advertiser Website Advertiser Website Benefits: Scale / Technology – Reporting – Efficiency – SpecialisationGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 10. 100% Transparent: Real Time Reporting and Campaign ManagementGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 11. Empowering the Digital Media EcosystemMonetize Traffic @ Reach Online Scale Audiences @ Scale Users Advertisers Content Agencies ProducersGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 12. 3. What We’ve LearntGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 13. Learning #1: Commit 110%Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 14. Learning #2: Be ScrappyGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 15. Learning #3: Make Decisions with Data Highest Paid Person’s OpinionGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 16. Learning #4: Focus on the TeamGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 17. … Never Stop Learning THANK YOU! Nazimuddalua Milon Chief Product Officer, G&R milon@gandr.com.bdGreen and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599
  • 18. Learning #1: Commit 110%Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599