Agenda• Social Media Stats• What is Social Media?• What Can It do?• Why Social Media?• Getting Started• Social Media Components• Tips & Tactics• Do’s & Don’ts
Social Media UsageSources:Facebook Statistics https://www.facebook.com/press/info.php?statistics“Facebook, YouTube, our collective time sinks (stats)” http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/“The Engineering Behind Twitter’s New Search Experience” http://engineering.twitter.com/2011/05/engineering-behind-twitters-new-search.html“New Twitter Stats: 140M Tweets Sent Per Day, 460K Accounts Created Per Day” http://techcrunch.com/2011/03/14/new-twitter-stats-140m-tweets-sent-per-day-460k-accounts-created-per-day/“The Growth of Social Media: An Infographic” http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
Twitter & Facebook Users• 60% of Twitter Users Are More Likely to Recommend a • 57% of Respondents said they “liked” a brand because theyBrand After Becoming a Follower bought it and liked it• 61% follow brands so they can be the “first to know what’s • 63% seek out sales and promotion codeshot”Source: “What Twitter Users Think About the Brands They Follow“, emarketer.com Source: “Facebook Still Top Social Marketing Venue for SMBs“ emarketer.comhttp://www.emarketer.com/Article.aspx?R=1008675 http://www.emarketer.com/Article.aspx?R=1008703
What is Social Media?• Communication with people• Getting feedback from community (wants and needs)• Exhibits that companies are human• Shows that brands really care about their products and community• It ISN’T always about the company’s products or servicesSocial Media Strategy = EARNSDigital Marketing = BUYS
What is Social Media?Source: Tim- Ho, “Social Media Basics for Executives”, http://www.slideshare.net/timho/social-media-basics-for-executives
What Can Social Do?• Build community• Drive product/service improvements (through feedback)• Answer common questions• Build trust (or break it)• One-on-one engagement• Strengthen bonds w/ current one customers• Build new customers through recommendations• Inspire, educate, and entertain
Why Social Media?
Before You Start… • Why am I doing this? • What do I have to say? • Why will people care? • Why will people continue to engage? • How long do I want to do this?
ProgressionResearch Take the 1st Step Run with It Let it Fly• Familiarize • Determine • Set up • Adjust strategywith networks Brand Identity accounts accordingly• Determine • Define • Begin • Expandwhere your objectives i.e. conversations networks beingsandbox is increase brand with audience used awareness
Tools• Google Alerts, Social Mention• CoTweet, Hootsuite, Tweet Deck• Radian6, Vitrue
Tips & Tactics
Tips & TacticsSource: Social Media Examiner, “10 Top Business Blogs and Why They Are Successful” http://www.socialmediaexaminer.com/10-top-business-blogs-and-why-they-are-successful /
Tips & TacticsSource: Mashable “9 Lessons From Successful Brands on Twitter” http://mashable.com/2011/06/09/brands-twitter-success/Salesforce “Social 101 – Twitter” http://www.slideshare.net/marcusnelson/social-101-twitter
Do’s & Don’ts• Don’t judge someone’s knowledge in SM • Do realize social media is not just about based on number of followers or fans the number• Don’t be on social media just because it’s • Do make calculated decisions and plan there ahead• Don’t be afraid to over share • Do share everything (well, mostly everything) on different channels• Don’t lie, don’t pretend • Do be transparent
Dealing w/ Negativity • Humanize brand • Listen & accept don’t censor • Respond directly and quickly • Be honest • Be transparent & explain • Create opportunity • Fix the problem if there is oneSource: Girl at Play Media “Holistic Social Business” http://www.slideshare.net/girlatplay/holistic-social-business