How to get clients to say yes to your designs

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Paul Boag, a famous web designer and host of one of the coolest web design podcasts out there, Boagworld, did a great presentation on how to get clients to say yes to your designs at the 2008 Future of Web Design Conference.

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How to get clients to say yes to your designs

  1. 1. EDUCATING CLIENTS TO SAY YES
  2. 2. The Man from Del Monte he says YES!
  3. 3. ‘Why don’t you get it?’
  4. 4. ‘You are always saying no’
  5. 5. ‘I am having to do your job’
  6. 6. A wrong relationship
  7. 7. The servant The client
  8. 8. the butler did it
  9. 9. Time to change
  10. 10. Change the relationship Be the expert Be positive
  11. 11. Be the expert
  12. 12. have a methodology http://www.flickr.com/photos/origomi/
  13. 13. success criteria business objectives competitive analysis priorities mood board user personas user expectations site personas
  14. 14. Justify decisions
  15. 15. + BE POSITIVE
  16. 16. Yes we can!
  17. 17. Positive about clients http://www.flickr.com/photos/myvector/
  18. 18. CLIENTS ARE NOT STUPID
  19. 19. Ssshhh... http://www.flickr.com/photos/hooiveld/
  20. 20. SHAPING THE CLIENTS ROLE Focus on problems Focus on business Focus on users
  21. 21. ‘what do you think?’ X
  22. 22. ‘How will users react?’
  23. 23. Managing Feedback
  24. 24. politics http://www.flickr.com/photos/vgm8383/
  25. 25. committees http://www.flickr.com/photos/heandfi/
  26. 26. Difficult people
  27. 27. Existing client
  28. 28. No clue client
  29. 29. Micro manager
  30. 30. Marketeer
  31. 31. EDUCATING CLIENTS TO SAY YES BOAGWORLD.COM HEADSCAPE.CO.UK GETSIGNOFF.COM

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