Tourism is more than an economic activity . It contributes to a wide range of other key EU objectives: sustainable development, economic growth, job creation, social and regional cohesion, protection of natural and cultural heritage, EU citizenship peaceful relationships etc.
1. European Tourism Policy line of actions Cinzia De Marzo DGENTR Unit E1 – Tourism Policy Bruxelles, 14 November 2012
2. Overview• Facts and figures• Tourism Contribution to Europe 2020 Strategy• Challenges for European Tourism• Legal basis in the Lisbon Treaty• Tourism policy and concrete actions
3. Facts & figures on tourism•> a cross-cutting sector•> involves a big diversity of services and professions•> mainly dominated by SMEs•Socio-economic importance of tourism: • 5% of the EU GDP • 5.2% of the total labour force • 9.7 million jobs But with the related sectors: • 10% of the EU GDP • 12% of the total labour force • 24 million jobs
4. Tourism Contribution to the Europe 2020 Strategy for Growth and JobsTourism has a vast impact on the EU efforts to supportgrowth and job creation> 3rd largest socio-economic sector> resilient to financial and economic uncertainty> provides a great possibility for employment in the EU, especiallyfor young people> key to fostering territorial cohesion within the EU, particularly interms of encouraging the economic and social integration> can help regional and local authorities tackle the challengeslinked to industrial, suburban and rural decline> can represent a concrete way to reshape and bring new life toareas experiencing social exclusion, immigration, urban sprawl
5. The challenges of European tourismIncreasing competition vis-à-vis new, emerging destinations,Insufficient socio-economic data,Economic, social and environmental sustainability of tourism,Seasonality of demand and quality of tourism jobs ,Diversification of the tourism offer,Making holidays available to all,Lack of transparency and coherence in quality evaluation oftourism services,Cooperation in promotional efforts at EU level,Lack of visual identity,Coordination of policies,Mobilising financial instruments.
6. Legal basis Tourism in the Lisbon Treaty• Article 6 of TFEU: the Union shall have competence to carry out actions to support, coordinate or supplement the actions of the Member States, in various areas, one of which is tourism• Article 195 of TFEU: in Tourism the EU can complement Member States’ actions to promote competitiveness by  encouraging the creation of favourable environment  promoting cooperation between Member states, particularly in exchanging good practices
7. Tourism PolicyThe Commission’s 2010 Communication “Europe, theworld’s No 1 tourist destination – a new politicalframework for tourism in Europe” (COM 2010 (352)final)Implementation along 4 axes for action: •Stimulate competitiveness in the European tourism sector (smart growth) •Promote the development of sustainable, responsible and high quality tourism (sustainable and inclusive growth) •Consolidate the image and profile of Europe as home to sustainable and high-quality destinations (smart growth) •Maximise the potential of EU policies and financial instruments (smart growth)
8. Calypso – Tourism for all!A voluntary initiative for facilitating low-seasontransnational tourism exchanges between theMember States, through the development ofsocial tourism;4 target groups: • Pensioners (>65) • Youth (18-30years) • Disabled people • Families facing difficult social circumstancesWeb platform will be operational from July 2013The 2012 call for proposal on facilitatingtransnational low season tourism exchanges wasalready closed on 11th July 12. Two projects wereselected in 2012.
9. 50.000 Tourists initiative• Encouraging low-season tourism flows between South America and Europe, between October 2012 and October 2013. Making use of available spare airline and accommodation capacity to extend the seasonal spread. With the participation of: • Member States (IT, ES, FR, PL, GR, LT, MT, RO, SK) • Major industry stakeholders (major airlines, ETOA, ECTAA, TUI, El Corte Ingles, etc) • South American countries (Brazil, Chile, Argentina)
10. Promotion & visibilityEnhancing the visibility and profile of Europe as aset of sustainable and high-quality destinations.• Joint Statement for cooperation with European Travel Commission- ETC• The Commission has signed the 1st October 2012 an ad hoc grant agreement with the ETC and the 6st November 12. it was launched i by the ETC in London, an 18 month programme Destination Europe 2020, addressed mainly to USA, Canada, Brazil and China, to promote the visibility of Europe and define a long-term strategy for Destination Europe in major long haul markets. http://www.etc-corporate.org/• Communication campaign in the BRIC countries + Argentina and Chile• European Tourism Day (seasonality; coastal and maritime tourism) – Brussels, 27 September 12• European Tourism Forum (promotion of Europe, facilitation of tourism flows) - Cyprus 25-26 October 12• Conference and Festival on Cultural Routes “Crossroads of Europe” - Pavia 6-10 June 2012
11. EDEN> Implemented since 2007 to promotesustainable tourism and developmentmodels of small emerging destinationsacross the EU.> Based on national competitions thattake place every year and result in theselection of a tourist “destination ofexcellence” for each participating country.Currently more than 100 EDEN destinations 2013 topic for the selection of the EDEN destination:accessible tourism> EDEN network - composed of 100 destinations and cangrow till 200 with the runners up
12. Diversification of tourism offerTo capitalize on Europes common culturaland natural heritage.>"European Cultural Routes“ - cooperation with theCouncil of Europe> Supporting the creation of new transnationalproducts and their promotionRegular calls for proposals2 calls in 2012 (already closed, focused on culturaland industrial heritage and enhancingcompetitiveness and sustainability)
13. European Tourism Label for Quality SchemesA voluntary EU umbrella label which recognisesexisting and future public and private quality schemesat transnational, national and regional level.• Preparatory works with the stakeholders since late 2010.• Open conference 25 June 2012 > announcement of legislative act• Open public consultation between 13 April – 13 July 2012 and 152 replies were received• Impact Assessment Study it was published on our web site the 17thOctober12: http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm? doc_id=7655• Proposal for a legislative act foreseen by the end of the year.• Scrutiny by the European Parliament and the Council in ordinary legislative procedure by early 2013.
14. European Tourism System of Indicators forSustainable management at destination levelA set of sustainability indicators, which help toimplement and monitor the sustainabilityperformance of destinations.• Study on the feasibility of the system launched January 2012. Contractor: University of Surrey - UK • To be completed by Feb 2013. • 10 Pilot destinations around Europe already tested in September and October 12 • Recommendations will be delivered to the stakeholdersThe result of the study should help define the final set ofindicators, to be used as a toolkit, which will be presented inBrussels at the conference on 22nd February 2013.
15. The ICT and Tourism initiativeImproving the competitiveness and efficiencyof the tourism industry (especially SMEs)through the use and promotion of new ICTtechnologies.3 pillars: • Policy component (High Level Group) • Technological component (ICT platform) • Operational component (Tourism support business portal)
16. SkillsBetter skills for a more competitive industry,by: • Creating a “hospitality” section in EURES (EU Job Mobility Portal) (short term); • Mainstreaming tourism skills in other EU policies (e.g. employment, regional development etc…) (medium term) ; • Tourism Skills Competence Framework (long term) to bridge training and competence gaps.
17. Cross-cutting measures• Virtual Tourism Observatory• Tourism Accessibility• European Charter For Sustainable and Responsible Tourism
18. Virtual Tourism ObservatoryA good knowledge base at European level tosupport evidence-based policy making. 3 keyelements: • Statistical dossier: offering up-to-date and reliable tourism statistics; • Section dedicated to the analysis of the new trends, early warning system; • Policy section of best practices and research materialFeasibility study to precise the need of the actors –to be concluded by end of 2012.
19. Accessibility> Mainstreaming accessibility in tourism by: • quantifying the economic impact of the demand • evaluating existing supply and gaps • developing required skills • raising awareness and rewarding efforts> Series of call for tenders published, deadline 13thNovember 12 • to collect comprehensive and EU-wide data on the economic impact of travellers with special access needs. • the demand, travel behaviour, and patterns of travellers with special access needs in Europe • award for the excellence of best practices on accessible tourism.
20. European Charter for Sustainable and Responsible Tourism• A very first draft: set of general principles to follow + lines of action• Targeted at public administrations, destinations, businesses and tourists• Stakeholders’ consultation finished 20 April 2012• About 100 replies received - results are being analysed• The final form of delivery still to be decided
21. Mainstream TourismStudy on the impacts of EU Policies and theirlegislative and on-legislative measures on tourism,including a practical guide to the EU financialinstruments.Published the 15th October 15 on Tourism website at:http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=6227 .Cooperation with other DGs (MARE, ENV, HOME,etc)-Strategy for coastal and marine tourism
22. Thank you for your attention!• Project webpage• http://ec.europa.eu/enterprise/sectors/tourism.en.htm• Email contact: firstname.lastname@example.org