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Neil McPhedran's Top 5 for the Future of Advertising in 2014
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Neil McPhedran's Top 5 for the Future of Advertising in 2014

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Here's my presentation from the BCAMA breakfast series (http://www.bcama.com/events/breakfast-speaker-series/), where I participated on a panel with @lance1098 @ChrisStaplesVan & @mkrafty regarding …

Here's my presentation from the BCAMA breakfast series (http://www.bcama.com/events/breakfast-speaker-series/), where I participated on a panel with @lance1098 @ChrisStaplesVan & @mkrafty regarding the future of advertising. We each separately presented our five, then discussed, took audience questions, and bantered a bit.

On a few slides I've appended some reference links to learn a bit more.

Published in: Marketing, Business, Technology

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Transcript

  • 1. 5 Predictions For The Future Of Advertising Neil McPhedran @digiwallet007
  • 2. 1. Physical Becomes Digital
  • 3. 1. Physical Becomes Digital
  • 4. 1. Physical Becomes Digital A. CONNECTED DEVISES = WHOLE NEW SOURCE OF DATA The Eye in Your Home: Google + Nest Google Buys Nest NYTimes: Google + Nest
  • 5. 1. Physical Becomes Digital B. “PLUGGED-IN” AD MEDIA YOUR BRAND HERE
  • 6. 2. Consumer’s Wallet Is Now Digital
  • 7. 2. Wallet Is Now Digital BRICKS MEETS CLICKS
  • 8. 2. Wallet Is Now Digital A. EVERYTHING IS NOW A SHOPPING/ SELLING OPPORTUNITY B. VAST OPPORTUNITY TO IMPROVE LOYALTY PROGRAMS
  • 9. 2. Wallet Is Now Digital NFC vs. iBeam VHS vs. Beta What is Apple's iBeacon Using Your Smartphone as Your Hotel Room Key Why iBeacon is under-hyped RETAILERS STEP UP PAYMENT INNOVATION iBeacon vs. NFC What is NFC & why is it in your phone?
  • 10. 3. Less Choice is More
  • 11. Paradox Of Choice: a. Purchase Paralysis b. Buyer Remorse TED TALK: BARRY SCHWARTZ ON THE PARADOX OF CHOICE
  • 12. 3. Less Choice is More 3D PRINTER
  • 13. 3. Less Choice is More BEWARE: ! SHIFTING DESIGN + DECISION MAKING TO CONSUMER
  • 14. 3. Less Choice is More
  • 15. CURATED CHOICE
  • 16. 4. Advertising’s economic model needs to reinvent
  • 17. “Advertisers Should Act More Like Newsrooms” Harvard Business Review
  • 18. Campaign Model Newsroom Model
  • 19. HOW DO WE PRICE THIS AD?
  • 20. 5. CRAZY PREDICTION:
  • 21. 5. Turn Off, Go Analog A. CONSUMERS STILL TRUST TRADITIONAL MEDIA ADS MORE … NIELSON B. DIGITAL/SOCIAL REFUGE
  • 22. Thank You. @digiwallet007