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Some notes on building Brand You for the Postgrad Advertising Class of 2013
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Some notes on building Brand You for the Postgrad Advertising Class of 2013

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A short overview of how you can build a public profile using online and some offline tools.

A short overview of how you can build a public profile using online and some offline tools.

Published in: Business, Design

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  • 1. Linkedin• Be professional
  • 2. Linkedin• Be professional• Complete your profile
  • 3. Linkedin• Be professional• Complete your profile• Ask for recommendations
  • 4. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills
  • 5. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details
  • 6. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests
  • 7. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups
  • 8. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events
  • 9. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events• Promote yourself (what you’re doing/reading etc)
  • 10. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events• Promote yourself (what you’re doing/reading etc)• Link to your other content/blog/Twitter/CV
  • 11. Twitter• Be professional
  • 12. Twitter• Be professional• Complete your profile
  • 13. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially
  • 14. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion
  • 15. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals
  • 16. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals• Follow recruitment specialists
  • 17. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals• Follow recruitment specialists
  • 18. Facebook• Be professional
  • 19. Facebook• Be professional• Use a real profile pic
  • 20. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.
  • 21. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind
  • 22. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!
  • 23. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc
  • 24. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc
  • 25. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc• Consider setting up your own group
  • 26. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc• Consider setting up your own group• Contribute, comment, converse
  • 27. Your portfolio site• Design it for simplicity
  • 28. Your portfolio site• Design it for simplicity• Post only your best work
  • 29. Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites
  • 30. Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent
  • 31. Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent• Brag if you can, but don’t be an ass about it
  • 32. Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent• Brag if you can, but don’t be an ass about it• Use relevant tags wherever you can
  • 33. Get a business card!• Yes I know everything’s digital. Do it anyway.
  • 34. Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.
  • 35. Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.• Key contact points/job description
  • 36. Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.• Key contact points/job description• Remember to use it in any relevant situation
  • 37. CV / resumé• As a PDF / hard copy
  • 38. CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.
  • 39. CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.• Not very exciting, but good to have it ready
  • 40. CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.• Not very exciting, but good to have it ready• Consider a more creative version of it too
  • 41. Events• Being social and getting notice is easier – and fun
  • 42. Events• Being social and getting notice is easier – and fun• Find relevent events: Ignite; Refresh; Connector; 24the Web; TedX; OpenCoffee; 121 Marketing, etc etc
  • 43. Events• Being social and getting notice is easier – and fun• Find relevent events: Ignite; Refresh; Connector; 24the Web; TedX; OpenCoffee; 121 Marketing, etc etc• Sound boring? Start your own…