Linkedin• Be professional
Linkedin• Be professional• Complete your profile
Linkedin• Be professional• Complete your profile• Ask for recommendations
Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills
Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact det...
Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact det...
Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact det...
Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact det...
Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact det...
Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact det...
Twitter• Be professional
Twitter• Be professional• Complete your profile
Twitter• Be professional• Complete your profile• Observe more than speak, at least initially
Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an op...
Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an op...
Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an op...
Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an op...
Facebook• Be professional
Facebook• Be professional• Use a real profile pic
Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.
Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with yo...
Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with yo...
Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with yo...
Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with yo...
Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with yo...
Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with yo...
Your portfolio site• Design it for simplicity
Your portfolio site• Design it for simplicity• Post only your best work
Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites
Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact de...
Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact de...
Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact de...
Get a business card!• Yes I know everything’s digital. Do it anyway.
Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to...
Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to...
Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to...
CV / resumé• As a PDF / hard copy
CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.
CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.• Not very exciting, but good to have it ready
CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.• Not very exciting, but good to have it ready• C...
Events• Being social and getting notice is easier – and fun
Events• Being social and getting notice is easier – and fun• Find relevent events: Ignite; Refresh; Connector; 24the Web; ...
Events• Being social and getting notice is easier – and fun• Find relevent events: Ignite; Refresh; Connector; 24the Web; ...
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
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Some notes on building Brand You for the Postgrad Advertising Class of 2013

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A short overview of how you can build a public profile using online and some offline tools.

Published in: Business, Design
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Some notes on building Brand You for the Postgrad Advertising Class of 2013

  1. 1. Linkedin• Be professional
  2. 2. Linkedin• Be professional• Complete your profile
  3. 3. Linkedin• Be professional• Complete your profile• Ask for recommendations
  4. 4. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills
  5. 5. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details
  6. 6. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests
  7. 7. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups
  8. 8. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events
  9. 9. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events• Promote yourself (what you’re doing/reading etc)
  10. 10. Linkedin• Be professional• Complete your profile• Ask for recommendations• Highlight your skills• Include your contact details• Personalise your requests• Join groups• Watch for events• Promote yourself (what you’re doing/reading etc)• Link to your other content/blog/Twitter/CV
  11. 11. Twitter• Be professional
  12. 12. Twitter• Be professional• Complete your profile
  13. 13. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially
  14. 14. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion
  15. 15. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals
  16. 16. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals• Follow recruitment specialists
  17. 17. Twitter• Be professional• Complete your profile• Observe more than speak, at least initially• When you do talk, have an opinion• Follow a good mix of the right professionals• Follow recruitment specialists
  18. 18. Facebook• Be professional
  19. 19. Facebook• Be professional• Use a real profile pic
  20. 20. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.
  21. 21. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind
  22. 22. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!
  23. 23. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc
  24. 24. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc
  25. 25. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc• Consider setting up your own group
  26. 26. Facebook• Be professional• Use a real profile pic• They aren’t your friends. Shock, I know.• Complete your profile with your career in mind• Think about the pics you post!• Use groups to find events – ICAD etc• Search for events – IAPI, ICAD, Offset etc• Consider setting up your own group• Contribute, comment, converse
  27. 27. Your portfolio site• Design it for simplicity
  28. 28. Your portfolio site• Design it for simplicity• Post only your best work
  29. 29. Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites
  30. 30. Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent
  31. 31. Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent• Brag if you can, but don’t be an ass about it
  32. 32. Your portfolio site• Design it for simplicity• Post only your best work• Link it to your other sites• Keep your contact details prominent• Brag if you can, but don’t be an ass about it• Use relevant tags wherever you can
  33. 33. Get a business card!• Yes I know everything’s digital. Do it anyway.
  34. 34. Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.
  35. 35. Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.• Key contact points/job description
  36. 36. Get a business card!• Yes I know everything’s digital. Do it anyway.• Get used to handing it out. It’ll only feel weird to you.• Key contact points/job description• Remember to use it in any relevant situation
  37. 37. CV / resumé• As a PDF / hard copy
  38. 38. CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.
  39. 39. CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.• Not very exciting, but good to have it ready
  40. 40. CV / resumé• As a PDF / hard copy• Relevant detail only! No purple prose.• Not very exciting, but good to have it ready• Consider a more creative version of it too
  41. 41. Events• Being social and getting notice is easier – and fun
  42. 42. Events• Being social and getting notice is easier – and fun• Find relevent events: Ignite; Refresh; Connector; 24the Web; TedX; OpenCoffee; 121 Marketing, etc etc
  43. 43. Events• Being social and getting notice is easier – and fun• Find relevent events: Ignite; Refresh; Connector; 24the Web; TedX; OpenCoffee; 121 Marketing, etc etc• Sound boring? Start your own…
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