Nykky McCarley Project Description: Business Planning

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Describes a project executed by Nykky McCarley during her corporate Commissioning & Validation Engineering Services Manager role. Is a high-level description of writing a business plan to direct decision-making for her organization.

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Nykky McCarley Project Description: Business Planning

  1. 1. Nykky McCarley or:How I Learned to Stop Worrying &Love Strategy Project Description: Writing a business plan to direct decision-making for my organization All Rights Reserved. ©2013
  2. 2. Statement of Originality & Confidentiality This is a project description of work created by Nykky McCarley. All information is a product to be used to demonstrate my work experience & related skills. Please do not copy without permission.NMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 2
  3. 3. About this projectShortly after I was promoted to Corporate Commissioning & Validation Engineering Manager, atAbbott Laboratories, I had a short discussion with a Senior Leader - you know the kind, when youbump into someone in the hallway on your way to the cafeteria?Senior Leader to me: “Nykky, congrats on your new role. But you have to redefine your group’sbrand within the company.”Me, after a couple of beats: “You’re right!” But to myself I said, “HOW, on EARTH, do I do that?”It took some time before I was able to unpack the concept of “Redefining the Brand”. . . . .One day, my boss came by with the idea of writing a business plan for her organization. She asked meto provide an outline on writing one, since she knew I had a management degree and had written abusiness plan for one of my classes. I provided her the materials and, being on her staff, becameinvolved in her project. Working with her inspired me to write a business plan for my own staff. It waswithin this activity that my “Eureka” moment came; I saw an opportunity to not only redefine myorganization’s brand but to improve our operations and extend our reach as well. It was a huge effortbut very rewarding, both tangibly and intangibly.What follows is a high-level account of the framework I put in place to write the plan, with selectedexamples.NMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 3
  4. 4. Nykky McCarley, CQE, CQM/OE, LSSGB, QCxPCurrent role: Corporate Commissioning & Validation Engineering Services Manager Experience in Engineering, Operations & Quality/Validation BS Chemical Engineering, Northwestern University - Evanston, IL Master of Engineering Management, Northwestern University - Evanston, IL Certification, Marketing Strategy for Business Leaders, Cornell University - Ithaca, NY About me Work History:   Current: Corporate Commissioning & Validation Engineering Manager   Plant Engineering & Validation Manager   Validation Supervisor Certifications:   Operations Manager   Certified Quality Engineer   Operations Supervisor   Certified Quality Manager   Process Engineer   Commissioning Process   Validation Engineer   Abbott Lean Six Sigma Green Belt   Wellness CoachingNMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 4
  5. 5. For Starters:A Primer on Business Plans All Rights Reserved. ©2013
  6. 6. Business Plans Contain the Following Components Business Discussion Executive Summary Business Description Operations Description Management & StaffNMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 6
  7. 7. Business Plans Contain the Following Components Research for Riches Industry Analysis Target Customers CompetitionNMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 7
  8. 8. Business Plans Contain the Following Components Strategy & Tactics Strategic Analysis Marketing Plan Sales Strategies Community Involvement Image: Strategy Crossword/iStockPhotoNMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 8
  9. 9. Business Plans Contain the Following Components Growth & Sustainability Milestones The Financials Image: futurestartup.comNMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 9
  10. 10. Project Description:Writing a business plan to direct decision-making for myorganization Desired Outcome: Higher levels of respect, ability to compete, & demand for business Proficiency Demonstrated: Ability to analyze current business operations & optimize organizational effectiveness All Rights Reserved. ©2013
  11. 11. Overview - Applying Business Plan Theory Business Discussion Step 1: Step 2: Step 1 Perform Perform SWOT Market Research for Riches Step 2 Analysis Assessment Strategy & Tactics Step 3: Step 4: Step 3 Develop Reinvest Business in Growth & Sustainability Strategy Resources Step 4NMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 11
  12. 12. Step 1: Step 2: Step 3: Step 4: Perform Perform Develop Reinvest SWOT Market Business in Analysis Assessment Strategy ResourcesNMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 12
  13. 13. Step 1: Step 2: Step 3: Step 4: Perform Perform Develop Reinvest SWOT Market Business in Analysis Assessment Strategy Resources Performed market assessment to develop most profitable customers Identified targets & developed appropriate brand propositions for each !NMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 13
  14. 14. Step 1: Step 2: Step 3: Step 4: Perform Perform Develop Reinvest SWOT Market Business in Analysis Assessment Strategy Resources Designed Marketing, Customer Service, & Branding StrategiesNMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 14
  15. 15. Step 1: Step 2: Step 3: Step 4: Perform Perform Develop Reinvest SWOT Market Business in Analysis Assessment Strategy Resources Reinvested in Avg  Cer(fica(ons  per  Staff  Member  Over  Time organizations resources •Talent Development - Training & Certifications •Operational Efficiencies - Electronic Validation Library, Quote Tool & Customer Database !NMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 15
  16. 16. Strategic Leadership through Business Planning Results Step 1: Step 2: Perform Perform • Increased sales ($700M SWOT Market over 2 years) Analysis Assessment • More visibility of group within the corporation Step 3: Step 4: • Boosted reputation of group Develop Reinvest among peers & customers Business in Strategy Resources • Higher employee moraleNMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013 16
  17. 17. Wrapping it up: Wrote a business plan to direct decision-making for my organization Obtained higher levels of respect, ability to compete, & demand for business Demonstrated ability to analyze current business operations & optimize organizational effectiveness Thanks so much for viewing my project!Any questions/comments, leave them in the comments section, follow me on SlideShare or connect with me on LinkedIn. I will be sharing a presentation on how to create project descriptions for work experience in my next post.NMcCarley, Project Description - Business PlanContact info: nmccarley@me.com All Rights Reserved. ©2013

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