NMC Horizon Connect Webinar > A New Copyright Solution for Universities


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Higher education is witnessing a sea change in the way content is created, consumed and curated. Traditional boundaries are blurring in course content and in course delivery systems. Experimental activities in every corner are challenging the business models and support systems of higher education. These challenges are compounded by the many obstacles that exist in traditional mechanisms for content licensing, commonly resulting in under-utilization of content or copyright piracy. It can be very difficult to locate the appropriate rights holders and engage in permissions requests processes, and there are often prohibitively high transaction costs involved in ensuring legally proper use of content.

Responding to this challenge, SIPX (formerly the Stanford Intellectual Property Exchange research project) resolves copyright blockages with user-friendly technology that clears rights for print, digital and online education platforms. It is an active system used by Stanford and is growing rapidly into universities and MOOC platforms. SIPX’s unique approach to copyright leverages technology and institutional relationships to provide an easy and transparent content access experience for both copyright owner and content user.

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NMC Horizon Connect Webinar > A New Copyright Solution for Universities

  1. 1. SIPX, Inc. Changes  in  Academic  Publishing  and     A  New  Copyright  Solu:on  for  Universi:es    MARTHA  G  RUSSELL,  PhD   FRANNY  LEE   Executive  Director,     VP,  University  Relations  and  Product   Media  X  at  Stanford  University   Development     martha.russell@stanford.edu   SIPX,  Inc.  (formerly  Stanford  Intellectual  Property  Exchange)     h1p://mediax.stanford.edu     franny@sipx.com   h1p://innova8on-­‐ecosystem.org  
  2. 2. Overview  •  Ecosystem  changes  •  Challenges  •  How  SIPX  Works  •  Benefits  •  Invita=on  
  3. 3. Discovery  Collabora=ons   code x at S T A N F O R D U N I V E R S I T YInterdisciplinary  research  at  the  intersec=on  of  people  and  technology  .  .   •  rela=onship  interfaces  for  discovery  collabora=ons   •  user-­‐centered  design  and  requirements  seGng    Using  IT  to  improve  law  for  everyone,  not  just  lawyers…   •       innova=ve  research  developing  towards  computa=onal  law   •       prac=cal  solu=ons  and  applica=ons  
  4. 4. Complex  Ecosystem  Providing  affordable  and  easy  access  to  content  requires…  
  5. 5. Ecosystem  Disrup=ons  
  6. 6. Ecosystem  Disrup=ons  
  7. 7. Ecosystem  Disrup=ons   PUBLISHING  INDUSTRY  SHOWS   Dynamic  innova:on     •   University  par:cipa:on   •   Eager  investors   Stanford  in  key  loca:on  
  8. 8. Challenges   Copyright  challenges  for  universi:es   Reduce  cost,  reduce  liability   Pressure  from  Shrinking  Library  Budgets   Legal  Ambiguity  and  Fair  Use?!   Liability   Average  breakdown   of  cost  components   for  a  course  reader   prepared  through  a   tradi7onal  service   (i.e.  costs  paid  by   student)  Where  are  the  high  costs  coming  from?  
  9. 9. Challenges  Provoca=ve  Research  Ques=ons   at S T A N F O R D U N I V E R S I T Y
  10. 10. Challenges  Provoca=ve  Research  Ques=ons  Collabora=ve  Discovery   at S T A N F O R D U N I V E R S I T Y
  11. 11. VIDEO  
  12. 12. How  SIPX  Works  Presented  at  NMC  Summer  Conference  2012  
  13. 13. Copyright  challenges  for  universi:es   •   maximizing  access  to  the  necessary  educa:onal  and  research   materials  for  the  school  community   •   providing  copyright  tools  and  support  to  educators,  students   and  researchers  on  complex  legal  ques:ons   •   minimizing  the  school’s  risk  for  copyright  infringement  for   the  content  used  by  the  school  community   •   trying  to  communicate  and  fully  leverage  the  subscrip:ons   purchased  for  the  school  community  
  14. 14. Legal  ambiguity?!   •  Every  school  circulates  copyright  no:ces  asking   community  to  respect  copyright  and  review  policies  and   guidelines   •  Guidelines  provide  limited  help  when  the  law  is  purposefully   unclear;  professors  leY  in  impossible  posi:on   •  What  can  you  do  when  there  are  no  clear  answers?   (orphan  works,  fair  use…)   •  difficult  legal  tests  –  4  factors,  many  excep:ons  –   need  a  judge’s  exper:se  to  figure  anything  out   •  What  tools  can  you  give  your  community  to  empower   them  in  their  copyright  needs?  
  15. 15. Layers  of  procedural  complexity    1.  Professor  quickly  hits  frustra:on  threshold  when  seeking  permission  2.  Informa:on  about  university  subscrip:ons  isn’t  connected  to  the  tools   professor  uses  to  send  readings  to  students  
  16. 16. Pressure  from  shrinking  library  budgets   Can  educators,  students  and   researchers  get  easy  pay-­‐ per-­‐use  access  to  materials?       Can  school’s  research  assets   be  enhanced  even  if  the   school  can’t  afford  a  whole   subscrip:on?      
  17. 17. System  overview:  Ideal  online  rights  management  (ORM)   •  Work with existing infrastructure •  Transparent to consumer/owners •  Automated •  Easy to use webservice •  Cost effective hdp://...  
  18. 18. Top-­‐level  overview   - Rights Repository - Pricing/Access Rules hdp://...  
  19. 19. User-­‐level  overview  PROFESSOR   STUDENT  retrieves  reading   CONTENT  OWNER  assembles  content   gets  paid   Click  link  from  professor  to:  Find  ar7cles   …authen8cate  and  check  for   Receives  collected  through  a  simple   discounts,   royalty  payments  keyword  search  by   …transact  any  necessary   and  usage  analy8cs.  8tle/author  on  the   royal8es,  school’s  web  pla@orm   …deliver  content  to  student  in  or  directly  on  SIPX.   their  choice  of  print  or  digital   reading.   SIPX’s  system  also  adapts  for  researchers,  content   creators,  and  many  other  types  of  users  and  ac:vi:es.   Clip art provided by http://pixel-mixer.com
  20. 20. Distribution of Cou content, pricing, & conditions of use Solution MaterialsRights Holders © entered into sipx Stanford Intellectual Property Stanford Intellectual Prop Exchange sipx.stanford.edu & Agents sipx use case: Exchange (SIPX) offers a Distribution of professors to clear conten Course Materials a simple way for students SIPX Stanford Intellectualmaterials. Property Rights Holders Exchange (SIPX) offers a legal way for SIPX facilitates content d professors to clear content easily and & Agents a simple way for students to access minimizes legal liability w professor can materials. © LICENSES  NEGOTIATED  BY   add own content ing the rights of content c SIPX facilitates content decisions and LIBRARIES  ENTERED  INTO  SIPX   and set terms minimizes legal liability while respect- sipx ing the rights of content creators. and enables transactions$ Web Interface for Content Delivery Systems payment and usage data to professor interface student interface find content university login transact Professor student’s $ Student digital course materials course materials delivery and content system printed course materials
  21. 21. Providing  affordable  and  easy  access  to  content  requires…   Informa=on  about   Ability  to  locate  actual   Integra=on  with   +   +   copyright  pricing  and   digital  content  with   condi=ons  of  use,   content  distribu=on   reliable  metadata   including  library   systems   licensing  informa=on  
  22. 22. BENEFITS  -­‐  address  copyright  law  challenges   •   lower  cost  of  course  materials  –  average  $30  less  per  coursepack   •   get  full  value  for  library  subscrip:ons   •   real-­‐:me  copyright  support  for  school  community  -­‐  more  legal  certainty   by  communica:ng  terms  of  use  and  less  risk  of  copyright  infringement  by   providing  tools  to  get  permission  easily   •   increase  instant  access  to  pay-­‐per-­‐use  content   •   encourage  more  academic  collabora:on  –  your  researchers  can  share   SIPX  links  where  they  set  the  rules  for  who  can  access  the  draY,  instead   of  PDFs  where  there  are  no  downstream  controls  
  23. 23. BENEFITS  -­‐  Massively  Open  Online  Courses   •  Online education movement growing •  Copyright clearance responsibility falls back to the school •  SIPX fall pilot with Coursera •  Professors can assign third party readings •  Easy copyright experience for students •  SIPX relationships with publishers able to leverage heavily discounted royalties •  Without SIPX = $173, with SIPX = $83
  24. 24. Demo  –  Ac:ve  system  at  Stanford  
  25. 25. Integrates  seamlessly  into  LMS  
  26. 26. Next  Steps   at S T A N F O R D U N I V E R S I T YPublish  on  Demand  “Course  Content  Control  in  Cyberspace:  Ownership  Issues  in  Online  Educa:on,”  Pamela  Beth  Levine  and  Martha  G  Russell  ,  Media  X  White  Paper,  2012.  “Addressing  the  Copyright  Law  Barrier  in  Higher  Educa:on  –Access-­‐to-­‐Clean-­‐Content  Technology  in  the  21st  Century,”    Roland  Vogl,  Franny  Lee,  Martha  G  Russell,  Michael  Genesereth,  White  Paper,  2012    Future  of  Content  “Click  to  Publish:  Revealing  Compe:ng  Visions  Through  Rela:onship    Networks  in  the  Emerging  Publish  no  Demand  Industry,”    White  Paper  2012,  Martha  G.  Russell,  Neil  Rubens,  Rahul  C.  Basole,  Jukka  Huhtamäki,  Tim  McCormick,  Russell  Thomas,  Kaisa  S=ll,  and  Jiafeng  Yu.  
  27. 27. Next  Steps  SIPX, Inc.•  Get involved •  SIPX Introductory Program •  MOOCs
  28. 28. Next  Steps  For  more  informa=on:   SIPX, at S T A N F O R D U N I V E R S I T Y Inc.