MIDEA Connect Webinar > Building an Interpretive Technology Strategy From Zero

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This is the slide deck from a webinar hosted by MIDEA and featuring Koven Smith, Director of Technology at the Denver Art Museum. The Webinar took place March 20, 2013.

About the Webinar:
This webinar will examine the implementation of interpretive technology from the perspective of a smaller institution without dedicated financial or personnel resources. Attendees will be walked through the development of a comprehensive interpretive tech strategy (including social media, mobile, and augmented reality) using freely available tools. In addition to examining relevant real-world examples of the strategies discussed, attendees will receive insight into how these tools work, and how to use them together to increase the interpretive output of their museum without breaking the bank.

About Koven Smith:
Koven Smith is a composer, drummer, and Director of Technology at the Denver Art Museum. With over a decade's worth of experience in museums, Koven's focus has been on the transformation of museums from both functional and programmatic perspectives through the use of technology. You may find Koven on twitter at @5easypieces.

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MIDEA Connect Webinar > Building an Interpretive Technology Strategy From Zero

  1. 1. Director of TechnologyThe Denver ArtMuseumBuilding anInterpretiveTechnology StrategyFrom Zero
  2. 2. You need a website.You need some sort ofmobile “thing.”It’s got to be all “socialmedia-y.”
  3. 3. You have no budget.You’ll have to doeverything yourself.The director expects this tobe utterly mind-blowing.
  4. 4. Making websites is hard.Social Media? What?Mobile apps cost too much.
  5. 5. Scalability.Maintenance.Long-term viability.
  6. 6. Functional.Smart.Lightweight.
  7. 7. MOST IMPORTANTServices Coupled
  8. 8. Where does the datacome , andwhere is it ?These arrows represent data
  9. 9. Let’s identify ourprimary .1.Imagesofobjectsfromtheshowareaddedtothemuseum’sFacebookpagebeforetheshowstarts.2.Visitorviewsadditionalinformationaboutobjectsintheshowwhileinsidethemuseum.3.Visitorleavesaquestionaboutaspecificobjectforthecuratoroftheshow.4.Thecuratorrespondstothevisitorquestion,andthatresponseissenttoTumblr.5.VisitortakesaphotooftheshowandpostsittoInstagram.6.VisitorrecordsanaudiocommentandpostsittoSoundCloud.7.WebvisitorviewsaTumblr“diary”ofallvisitoractivityintheshow.8.Webvisitorcommentsonandsharesaphotoleftbyanin-personvisitor.
  10. 10. Asset ManagementNow let’s identifyour .Website PresentationVisitor InteractionMobile ContentSocial Interaction
  11. 11. Asset ManagementNow let’s identifyour .
  12. 12. Now let’s identifyour .Website PresentationMobile Content
  13. 13. Now let’s identifyour .Visitor Interaction
  14. 14. Now let’s identifyour .Social Interaction
  15. 15. So…who’s doing allthe ?IfThis,ThenThat(ifttt.com) QR(QuickResponse)Codes
  16. 16. Figure outyourworkflow.
  17. 17. Figure outyourworkflow.
  18. 18. Figure outyourworkflow.
  19. 19. Set up your.
  20. 20. Build IFTTT recipes toyour data around.
  21. 21. Now just sit back andwatch the magic happen.
  22. 22. Front-load the labor.Scale upwards whennecessary.Add more services, ifyou want.
  23. 23. Koven J. SmithDirector of TechnologyThe Denver Art Museumksmith@denverartmuseum.org@5easypieces

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